The document discusses how businesses were found before the internet (print, radio, TV, billboards, direct mail, word of mouth) and how they can now be found online through websites, blogs, social media, search engine optimization (SEO), and pay-per-click advertising (PPC). It emphasizes the importance of keyword research, on-page SEO like optimizing titles, URLs and content with targeted keywords, and off-page SEO like building high-quality backlinks. It also discusses attracting links through blogging, social sharing, and outreach, as well as maintaining user trust through a good user experience.

1. Be Found
How Businesses were found before internet age
• Print (Newspaper and Magazines)
• Radio
• TV
• Billboards
• Direct Mail
• Word of Mouth
The internet age introduced
• Email
• Search
• Banner and Text Ads
• Video
• Social Media

2. Be Found
How to get found on the internet
• Establish a web presence
– You must have real estate on the internet to be found
– Your website, blog, social media pages are your internet real estate
• Signal what your about
– The content on your site needs to include the keywords you want to be found for
• Pay to be found
– Pay the search engines to send visitors to your site for the keywords you specify

3. Be Found

4. Be Found

5. Be Found
Some of the technicals
• Submit sitemap
Add keyword to your HTML tags
• URL, Title, Description, H1, Body Text, Image Name, Alt Text,
View source code (mouse right click on any webpage)

6. Be Found
Some more technical
• Sample Adword Pay Per Click Ad

7. Be Relevant
Keywords, Keywords, Keywords
Keyword Research is very important for increasing online visibility
• Keyword needs to have search volume
• Easier to rank for keywords with low competition
• adwords.google.com (Keyword Tool)

8. Be Relevant
Projection of keyword rankings correlation with conversions
Monthly Transaction = Volume * 1st Page Rank % * Conversion Rate
Example: Monthly Volume = 25,000, #1 Listing = .4, Conversion Rate = 2%
Monthly Transactions = 25,000 * .4 * .02
Monthly Transactions = 10,000 * .02
Monthly Transactions = 200 with #1 listing

9. Be Relevant
On page Optimization (SEO)
• HMTL tags with visual images for each tag that should have targeted keywords
Title
URL
Alt
H1
Body

10. Be Relevant
On page Optimization (SEO) - continued
• Your blog posts and social account profiles
• Beware of duplicate data
– www vs. non www (301 redirect)
– Title and Description tags should be different for every page on you website

11. Be Relevant
Off Page Optimization
• Backlinks
– Other sites linking to you site
– You really want sites relevant to your site to link to you
– www.opensiteexplorer.org
– You want authoritative sites linking to you
– Links from other sites are endorsements for your website.

12. Be Popular
Attracting Links
• Blogging
– Why blogging is so important
• More indexed pages
• More keywords you can target and rank for
• Give valuable information for visitors and connect on a personal level
– Creating great content
• How to, Lesson Learned, Q&A, Top 10 list, Interviews, Infographics
• Social Sharing
– Include social buttons so visitors will share
– A large community sends signal of popularity

13. Be Popular
Attracting links – continued
• Outreach
– HARO
Summary: Women Entrepreneurs - How do you drive traffic to your blog?
Category: General
Email: query-27ch@helpareporter.net
Media Outlet: IAWEO.com
Deadline: 7:00 PM EST - 9 June
Query:
We are writing an article on the most efficient and effective
ways to drive more traffic to your blog.
What is the best advice for promoting your blog? Please share
your one best tip/idea to be included in the article. Send your
tip to support@iaweo.com.
Requirements: Women entrepreneur
– Bloggers via Twitter

14. Be Trustworthy
User experience
• Broken links
• Response time
• Navigation
• Bounce Rate

15. Reporting
Marketing.grader.com

16. Reporting
Google Analytics

17. Reporting

18. Reporting

19. Thank You
Contact info:
• rthomas@accedeSEO.com
• ronlthom3@gmail.com
• http://www.linkedin.com/in/ronaldlthomas
• @ronniethomas (Twitter)
• http://www.facebook.com/RonaldLThomas
• +Ronald Thomas (Google+)
• 484 714-5950 (Cell Phone)