An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Deck for SMX London in May 2014 where we talked about SEO for the long term. 5 major areas were covered, with some future ideas to think about as well. Covered: Content, Usability Social, Link Building and SEO.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Deck for SMX London in May 2014 where we talked about SEO for the long term. 5 major areas were covered, with some future ideas to think about as well. Covered: Content, Usability Social, Link Building and SEO.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
LSA Bootcamp Charlotte: SEO Fundamentals for Business Owners (Command Partners)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
My Learnings on SEO and Marketing from Mozcon 2013 and Beyond!!Aisra Shervani
I had a great time at MozCon 2013. Learned a lot and have compiled my notes here....this will give you a quick overview of some of the presentations on Branding, Customer Loyalty, Social Media, SEO, Ecommerce and more...
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Going through SEO practices to discern what still works and what does not. Also, many other disciplines are having an impact on results and how SEOs need to alter their approach to adjust
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.
The Internet of Things is here. Walk through this presentation and see how today's search is impacted by entities, markup and social media. Understand the basics needed to succeed in this evolving landscape. Learn what to avoid.
Explores the future of search, how mobile and wearables are influencing search and how Bing is adjusting to new consumer expectations. Touches on the new TLDs coming out as well.
2013 Seattle Interactive Conference - Web of ThingsDuane Forrester
Explore the web of things and see how the future of search looks. From social media to psychographics and corporate realignments, the future holds much promise for those able to keep up.
Scared of building links? Wondering if you should, or even how to do it safely? Stop fretting and get creating (content, that is). We review what to focus on and what to avoid in this presentation.
Review of the Web of Things, how social influences search and where search is evolving in the future. We cover entities, actions and showcase a TON of useful tools.
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
SEO 101 - Alt Summit May 2014
1.
2. @duaneforrester
Bing Webmaster Tools
Speaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?
14+ years as an inhouse SEO; ran seo at
MSN; has helped Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
And this helps me how?
Blogging since 2001; owns 150 domains;
makes money online
http://twitter.com/DuaneForrester
what does duane do at bing
3. Orange
• Paid ads – you pay per click for traffic
• Auction-based system
• Higher bid; higher placement
Green
• Organic & News results
• SEO works here
• Trusted results
• Clicks are free
Red
• Shopping results
• Combination of organically sourced and
paid inclusion results
• Not as wide a net as organic, but more
focused than paid adsM
o
r
e
O
r
g
a
n
i
c
6. 1. SEO isn’t an overnight success story or a one-time effort. Like wealth-building, investing in SEO takes time
and continued effort to earn full benefits.
2. Research targeted keywords, create a targeted list per page, and use them in multiple places (in key meta
tags, folder & file names, etc.).
3. The <title> tag is one of the most important tags for SEO – put most valuable keywords at start, write
unique titles for each page.
4. Add page-relevant, descriptive alt text to content images with copyrights at the end – search bots can’t
“see” image contents like humans.
5. Write one keyword-rich <h1> tag per page to serve as the page’s headline.
6. Write compelling <meta> descriptions for SERP snippets – this is what converts SERP impressions.
7. Every page should offer crawlable text for bots to create more keyword relevance.
8. Submit a validated Sitemap.xml file to search engines via their webmaster tools.
9. Canonicalize your URLs to eliminate duplicate content and diluted page rank in the index.
10. Never put content to be crawled inside images, JavaScript, Silverlight, or Flash – bots can’t read it.
11. Don’t expect to get high rank for a newly-published page. Search engine “trust” takes time to build.
12. Use social media to build a community that supports and amplifies your content/products.
7. • Build social followers & fans
organically
• Wall posts/tweets with links are
perceived as more credible and
useful
• Get the basics of SEO covered, then
focus on content
• Its worth repeating: unique,
compelling content still works
8. • The engines really respond
to unique, useful content
• Your visitors respond to
this as well
• It’s a wise investment of
your time
• Don’t take shortcuts – limit
syndicated content
image credit: http://mashable.com/2011/01/10/social-content-strategy/
9. • The Internet is B.I.G. Slice and
dice to find your niche.
• Plenty of niche areas to
explore/exploit – start your
fight where you can dominate
• Choose your voice wisely;
don’t be afraid to express an
informed opinion
• Watch what users respond to,
then amplify along those lines
10. • Know exactly what users
are searching for
• Data can help you uncover
new niches or refine your
focus
• Helps keep you focused on
creating compelling
content
• Got writers block? Check
your keyword research for
inspiration
11. • Start with your Home page,
categories, products, etc…
• Then…when you have numbers…
• Every area of your site has a value
- $, PV, Emails, etc.
• Determine what the value is
• Sort your site by value to see
what really matters
• Organize work around high-value
areas first
12. • SEO is not just content
• SEO can be affected by
technical elements
• You need both
• Content can win, but
technical SEO helps
• Clean domain
• Clean, keyword rich URLs
• Page Load times
• Layout of pages – content v. ads
• Tech hiding elements – javascript nav.
13. • Crawlability
– Xml sitemaps
– Navigational structure
– Rich media cautions
– Graceful degradation
– URL structure
– Robots.txt
• Site Structure
– Internal Links
– URL structure and keyword usage
– Clean URLs – no extraneous parameters (sessions,
tracking, etc.)
– HTML & XML sitemaps
– Content hierarchy
– Rel-canonical usage to manage duplication issues
– Rich media – don’t bury links in Javascript/flash
/silverlight/AJAX
– Responsive design for managing mobile & web
• On-Page
– Head copy
• Titles – unique, relevant, 60 characters or so long
• Descriptions – unique, relevant, grammatically correct,
160 or fewer characters
– Body Copy
• H1, H2 and other H tag usage
• ALT tag importance & usage
• Keyword usage within the content/text
• Anchor text – using target keywords to support other
internal pages
• Content
– Build based on keyword research
– Down-level experience enhances discoverability
– Keep out of rich media and images
– Produce new content frequently
– Make it unique – don’t reuse content from other
sources
– Content management – using 301s to reclaim value
from retiring content/pages
– Rel canonical to help engines understand which page
should be indexed and have value attributed to it
– 404 error page management to help cleanse old pages
from search engine indexes
• Links
– Plan for incoming & outgoing link generation
– Internal & external link management
– Content selection – planning where to link to
– Link promotion via social spaces – direct traffic & seo
value
– Managing anchor text properly
– URL structure can help insert keywords where they are
needed
• Social
– Be an authority
– Build your community
– Interact often
– Share useful content
– Be consistent and useful
– Grow facebook, twitter, pinterest, etc.
14. • Skip m. domains
• m. domains produce unwanted
duplication
• Responsive design is your friend
• HTML5 can help
15. Authority Building Short List
Know the topic inside out
Engage your community
Share useful content freely
Be consistent and useful
Market your strengths
Be a go-to resource
Learn to spot trends in data
16.
17. Where does SEO fit in?
Content Social User Experience Link Building SEO
18. A Changing Web of Your Objects
Schema.org can help
Mark up your content
19. • Signal of topical authority
• Real-time – engines want fresh
content, fast
• Integrated social signals influence click
actions of searchers
• Social signals remain only a few of
thousands of signals for organic
ranking
How users click on your results can impact rankings and when we show cues like your
Facebook friends with results, click rates can be impacted.
20. • Different sources must be handled
differently
• Organic traffic is building trust
• Paid traffic is ready to open their wallets
• Email traffic is ready to buy…now
• Ensure your conversion path is short
and sweet
• Off the shelf carts can usually be tweaked
to gain improvements in conversions.