SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Alex Miranda director of search engine marketing at Marknet Group gives step by step directions on how to create a WordPress page and have it rank on Google in 5 minutes.
This was a live presentation given at WordPress Westchester in NY.
The SEO landscape continues to change and evolve. Alex Miranda, VP digital marketing at Marknet Group Inc, Presents a quick overview about Advanced Search Engine Marketing. He covers:
1. SEO stuff you still need
2. Google Hummingbird Algorithm
3. Semantic Search
4. Structured Data Markup
5. Local SEO Factors
6. Citation Resources
7. Link Building
This Advanced Search Engine Optimization is not to be missed.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Basic phrases for greeting and assisting costumers
SEO Basics and More 2013
1. Basics 2 Advanced
April 2013
WordPress Stamford Meetup
Presented By: Alex Miranda
2. Who Am I?
• SEO Marketing since 1998
• Editor-in–Chief at PR Underground
• Chief SEO Analyst at Marknet Group Inc
• WordPress SEO Speaker
• Asst Organizer of Hudson Valley Wordpress Meetup Group
• Executive Chef
3. SEO is long term…Period
• Visitors are always first
• Basic search engine optimization (SEO) is fundamental and essential
• Link Building is forever….but be careful*
• There is no trick to take your website to the top
An unusual increase in linking activity can indicate spam or manipulative link building techniques. Be
careful, search engines devalue such behavior.
4. "Skipping the basics and spending all your time and money on social
and 'fancy stuff' is the same as skipping brushing your teeth and
showering, but buying white strips and wearing expensive cologne,“ -
Carolyn Shelby Director of SEO, Chicago Tribune/435 Digital
6. SEO Topics
• Structure
• Content Marketing
• Google Updates
• Local Optimization
• Social Media
• Linking Strategy Tips
• Penguin 2.0
• Resources
7. What are search engines looking for?
• Content: The text on the page. Titles and descriptions of
the pages. Are they relevant?
• Performance: How fast is your site and does it work
properly? (Pagespeed insights)
• Authority: Does your site have good enough content to
link to?
• User Experience: How does the site look? Is it easy to
navigate around? Does it look safe? Does it have a high
bounce rate?
8. What search engines are not looking
for
• Keyword Stuffing: Overuse of keywords on your pages
• Purchased Links: Buying links will get you nowhere when it comes
to SEO
• Low Quality Links: Penguin 2.0 will be a killer
• Poor User Experience: Make it easy for the user to get around
• Old Content: Does your site have old outdated content?
9. Content
Clear and Simple. Is your homepage digestible
in 5 seconds?
Engage your reader. Write for visitors first. Do
not write for search engines.
Create a great, seamless user experience.
Call to action = conversions & leads
Keep website fresh and updated.
Too many ads on homepage will kill you.
12. URL Structure
• Do not use strange characters or numbers
• Use keywords you’re trying to rank for
• Make sure they are not case sensitive
• Use only hyphens or underscores
13. Title Tags
• Do not use the same title for every page
• Create unique title tags for each page. Make sure they are relevant to the
page
• No more than 70 characters and avoid stop words…
• Should contain keywords from content
14. Meta Description
• Keep it below 165 characters
• Create unique meta tag descriptions for each page
• Make sure the keywords match your title tags
• Meta tags are extremely important in gaining user click-through from
search engine result pages
15. XML Sitemap
• Find duplicate content and discover pages on your website. Designed
for search engines
• Caffeine Engine uses it as a way to determine freshness
16. Content Marketing
• Blog Blog Blog – Long Detailed blog post
• Free E-books – Use it as a call to action. Great way to get subscribers
• Images in Post – Very important part of quality articles
• Infographics – Infographics show an expert. Compelling, viral
capabilities, brand awareness and benefits SEO.
• Presentations – Great way to pick up relevant backlinks and to rank on
Google
• Videos - Videos improve the learning experience over reading a post A
major plus is ranking on Google for the post and the video
• Webinars - People want more quality content, and webinars are a great
solution. Great way to make you an authority.
17. Google Updates
• Google Freshness
• Query Deserve Fresh (QDF)
• Search, plus Your World
• Authorship Program
• Google+ Local
18. Google Updates
Google Freshness
• Places greater emphasis on returning fresher web content for certain
queries. What are the Factors?
19. Google Updates
Google Freshness
• Age of webpage - A webpage is given a “freshness” score based on its
inception date
• How much content you change – The amount of content you change
matters
• How often you change your content – News sites benefit most from this
• Adding new pages – Websites that add new content regularly have a
higher score..Think Blog!!
• Changes to important content above the fold - Navigation & ads less
importance
• Link Growth – Can make your site more relevant
• FreshRank – Links from sites with high freshness score
• User behavior – Can you say “Bounce”
20. Google Updates
Query Deserve Freshness
• The Query Deserves Freshness algorithm favors fresh content over old
content
• QDF will rank hot trending queries ahead of all other search queries. It
is a great way to publish content and beat your competition
• Monitor trending keywords and topics using Google
Trends, CNN, Mashable..etc
• News sites and blogs benefit most from this algorithm
• Regularly submitting releases for target specific keywords is now
huge…
21. Google Updates
Search, plus Your World
• It finds relevant personal results just for you based on people you follow,
your shares and likes
• Must be signed into Google Plus
• SEO game changer. Now more than ever it’s important to blog, submit
social media press releases, share, sign up for social bookmark sites
and create hub pages
23. Google Updates
Google Authorship Program
• Distinguish and validates your content in search results
• Gives authorship to your content
• Get more followers on Google+
• Help readers discover your other content on the web
• Must have a Google+ account
24. Google Updates
How do I know if I have it?
• Go to the Google Rich Snippet testing tool & enter your URL
25. Google+ Local
• Replaces Google Places
• You need a Google+ Business page
• If you have a Google+ page then merge with Google+ local page
• Build the authority of your brand through +1's and user reviews.
• Drive traffic to your website
• Convert more visitors into leads and clientele
• Encourage reviews. They lead to higher rankings
26. Local Citations
Providing your business information to Local Citation Sources validates the
popularity and credibility of your business within a search engine. Citations
should include the following information:
• DBA (Doing business as) Name
• Business Phone Number
• Business Website URL
• Business Categorization
• Main keywords for your business
27. Local Citations Sources
• Yelp
• Foursquare
• Meetup.com
• Angie’s List
• Judy’s Book
• ShopCity
• Super Pages
• Dexknows
• Magic Yellow
• Zidster
• Info USA
• Localeze
• Yellow Pages
• City Search
• Yellow Book
• Insider Pages
• Local.com
• MerchantCircle
• CityVoter
• CitySquares
28. Local Citations Sources
The Whitespark Local Citation Finder helps SEOs and businesses find
citation sources for Local SEO.
29. Local Link Building
• Conduct local link queries – Use zip code, city, county, neighborhoods
along with keyword. Ex. WordPress Meetups Stamford CT
• Guest Blog Locally - Research local business blogs and ask to write on
a topic that interests them
• Interview Local Business People – Ask a local business if you can
interview them on their blog
• Create Content that Grabs Local Attention – Creating great local
content can give you amazing visibility. Ex. Create a local
fundraising event
• Professional Organizations – Chambers, meetups, business
organizations, local business directories
• Craigslist - Post an item for sale on Craigslist, create a job hiring
contest, Offer a free training, eBook or video then link it to a page on
your website that describes your topic
30. Make sure you optimize each video
• Include title tags – Under 70 characters
• Website URL within the description. Include keywords
• Include tags that are relevant to your video
31. Socialize
Social bookmarking sites allow you to store, tag and share links. You can
share these links with friends and colleagues
• Digg
• Folkd
• Linkagogo
• Technoroti
• Squidoo
• Tumblr
• StumbleUpon
*Great way to get backlinks to your website
33. Social Media Press Releases
Why Use Them?
• Appear in Google News within minutes
• SEO & social media all in one
• Target hard to find keywords
• Immediately generate inbound links
• Google Freshness update
• Instantly share on social networks, bookmarking sites, hub
pages and more
34. • Use #hashtags to target your market
• Excellent customer service tool
• Connect directly with present and future customers in real time
• Google and Bing both use as a signal for organic and news rankings
36. Linking Strategy Tips
Email Outreach
Find a list of sites that you want to reach out to, create email templates and
contact them. it’s time consuming and boring… but it works
• Open Site Explorer – Do backlink checks on your competition
• Google Search – Find relevant sites you can reach out to. Use this search
command: intitle:”keyword” inurl:”links”
• Broken Link Checker – Find relevant sites with broken links
• 3 Templates – Broken link email, Basic link request, PR Pitch
Avoid at all cost, directory submission services and
purchasing links from a link broker!!
• Source: Neil Patel
37. Penguin 2.0
• Social Signals – Less on social count, more on who’s sharing it
• Sharing – Share your guest posts on your own social profiles
• Author Rank – Continue writing great content, Google will eventually
place more weight on your content…
• Crappy Post –Google will devalue your links
• Co- Citations – When guest blogging don’t always link back to your site
Write great content because you want to educate people and share what
you have learned. It’s that simple!!