http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Hands-On SEO offers tips and advice for helping you improve your website’s visibility in the search engines. It also provides do's and don'ts to help convert more website visitors into leads, while avoiding the common mistakes that cost PPC advertisers money. While targeted mainly at a B2B audience, this presentation is helpful to companies and organizations that deal directly with end users as well.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
A practical guide to lead generation and social mediaNuSpark Marketing
Marketing and sales need to work together to find prospects and generate leads via social media. This handbook describes how social media participation can lead to actual leads and sales through content and relationship building.
Clunky, buggy, Microsoft-owned... But still MOST LUCRATIVE, Leads-generating, branding building, and ABSOLUTELY ESSENTIAL!
We'll cover:
- Basics of inbound marketing
- Basics of social media marketing
- How to use LI as a Social CRM / Sales funnel
- How to use LI for content marketing
- 25+ little-known hacks to email anyone (without InMail) how to tag contacts intelligently, develop authority, grow your network easily at no recurrent effort, etc. etc.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Hands-On SEO offers tips and advice for helping you improve your website’s visibility in the search engines. It also provides do's and don'ts to help convert more website visitors into leads, while avoiding the common mistakes that cost PPC advertisers money. While targeted mainly at a B2B audience, this presentation is helpful to companies and organizations that deal directly with end users as well.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
A practical guide to lead generation and social mediaNuSpark Marketing
Marketing and sales need to work together to find prospects and generate leads via social media. This handbook describes how social media participation can lead to actual leads and sales through content and relationship building.
Clunky, buggy, Microsoft-owned... But still MOST LUCRATIVE, Leads-generating, branding building, and ABSOLUTELY ESSENTIAL!
We'll cover:
- Basics of inbound marketing
- Basics of social media marketing
- How to use LI as a Social CRM / Sales funnel
- How to use LI for content marketing
- 25+ little-known hacks to email anyone (without InMail) how to tag contacts intelligently, develop authority, grow your network easily at no recurrent effort, etc. etc.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
A presentation by Rick Burnes on Sept 26, 2009, at Holy Cross University. The talk was an introduction to inbound marketing, covering seo, blogging, social media and ways all three can be used to help small businesses reach customers.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Pubcon Austin presentation - SEO Campaign Management : How Not to Get Fired. Presentation includes, internal set-up and seo agency management tools, platforms for seo success, tools to stay smart on seo trends, how to add value as a seo consultant, and seo audit examples. For more information follow on Twitter at www.twitter.com/jloomstein and www.twitter.com/crown_partners.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Auditing study material for b.com final year students
Socia Media for Small Business_B2B_LHH
1. The “How To” Social Media Overview
Digital Space Consulting | 2012
“Nobody ever got a job, OR a client sitting at home waiting for the phone to ring.” - Me
2. The lines aren’t airplanes - they represent the real time,
constant flow of data across the world
3. Small Business – Social Media 101
Creating Your Digital
Footprint…
Digital Space Consulting
Create. Connect. Engage.
4. Agenda
• A little background
• What’s this social media thing and why should I care – I’m not 22
• What tools, platforms, and services should I care about
• What is my short and long term strategy
• How do I create the “social media me” and build my brand authority
• What are the five things I can do today to impact my digital footprint,
engage with my customers, and manage my time
5. Wait…About Me
• Integrated marketing firm with over 10 years of
direct advertising agency experience (CPG, Travel,
Automotive, Healthcare)
• Extensive expertise in core marketing – including:
– Local search marketing
– Mobile marketing
– Pay Per Click (Google AdWords)
– Search Engine Optimization
– Social Media Marketing and Management
– Email Marketing
– Insights and Web Analytics (Google Analytics)
– Marketing Strategy
– Brand Positioning
– Targeting/Segmentation
• Plus – I’m a dad, husband, sports fan, and music junkie
• Oh, and I sat in your spot and used tools like these to build my business...
6. Nice video – but seriously, is it really like that?
• 695,000 Facebook status updates
• 1,500 blog posts
• 13,000 iPhone apps downloaded
• 100+ new LinkedIn accounts
• 694,455 Google searches
• 98,000 Tweets
7. The New Reality….
I was suppose to write something witty
here…
But the reality is this
If companies don’t know you’re out there,
you never get the OPPORTUNITY to be
considered
The Customer Is In CONTROL
Your company, product, service,
brand, reputation, etc. is now a search result…
8. 7 ways you can use social media
• Market intelligence
• Identifying opportunities
• Build thought leadership through blogging
• Market research
• Customer support
• Crisis management
• Solicit feedback
LinkedIn is a great place to learn what businesses are talking about; Twitter
is a great place to learn what businesses are bitching about. – Paul Gilllin
10. The “How To” Social Media for
Business
Hello World……
11. What do I need to do first? Create profiles –
engage
• Become a student of each platform
• Engage and start conversations – offer help and answer
questions
• Make sure that your profile is updated
• Share useful content such as articles, etc. that your target
market would value
• Write your profiles for who you are, what you’re about, and
how you help
• Include keywords that are relevant to your type of business
• Optimize your profiles to let customers, partners, vendors, and
maybe some ex’s find you
12. But This Stuff Matters As Well – A Lot
• Local search optimization
• Keyword strategies
• On-page/Off-page SEO
• Content creation
• Engaging in the conversation
• Convert traffic into leads
• E-mail marketing
• Mobile accessibility
13. Create and Optimize Your Web Site (SEO)
Follow these steps:
1. Build your website in WordPress
2. Hire a designer from 99designs, eLance, oDesk
3. Next, invest in Search Engine Optimization
Pros
• Great long-term ROI
• High ceiling and volume
• More exposure, branding, awareness
Cons
• Lots of work (design/development) URL Factors On-Page Off-Page
• Search Engine Factors Factors
• Takes a while (6-8 months ~ initial feedback) Friendly URLs • Content • Inbound links
• Site Structure Relevance • Online Press
• Domain Life • Meta Tags Releases
Span • Keyword • Blogs, RSS,
Resources Density Feeds, & More
• SEOBook.com • CopyBlogger.com
• SEOMoz.com • SearchEngineLand.com
• Google Webmaster
14. And make sure you understand this…..
Anatomy of a
webpage
(metadata)
15. Allow me to illustrate the 80,000 Ft. Google world
16. You Can Also Do This: Pay-Per-Click (PPC)
Pros
• Quick setup
• Highly measurable / quantifiable
• Less development resources
Cons
• More expensive
• Lower ceiling and volume potential
• May be subject to “Ad Blindness”
Insights
• Fastest way to get leads Resources:
• SpyFu.com
• Prime real estate on search engine • Google AdWords
results pages • SEO Book
• Measurable ROI
• Brand Awareness
17. Or This: Don’t Be The Messenger – Press
Releases
• Quick way to boost your rankings in search
engines
• Get found fast - and found first
• How it works:
• Create news
• Upload to PRWeb for distribution via:
• Major search engines
• 30,000+ journalists
• Bloggers
• 250,000+ PRWeb opt-in news subscribers
• PRWeb.com (1.5 million visitors/mo.)
• Track your results
• How many people read your release
• Where it was picked up Resources:
• How many times it was shared • Elance.com
• Where prospects found you • PRWeb.com
• WiredPRNews.com
• TextBroker.com
18. But make sure you do this - Blog
• Drive organic traffic
• Improve search engine visibility
• Connect with the 2nd ring and beyond
• Connect with your networks – network
• How it works:
• Develop content calendar
• Keyword research - blog about what’s
being searched
• Read. Write. Post. Optimize
• Upload to blog distribution networks
via:
• Social networks (FB/Twitter)
• StumbleUpon.com
• Digg.com
• Reddit.com Resources:
• GoArticles.com • TextBroker.com
• ReliableWriters.com
• EZArticles.com • DistributeYourArticles.com
• ArticleDirectory.com • CopyBlogger.com
19. Get Social
Website Customer Brand Exposure Website Traffic SEO
Communication
Use keyword search Unique opportunity Potential can be Value to your site’s
monitoring to track for company to large, but promotion SEO limited, but
what people are engage with is an art form tweets will rank high
saying about your customer in a viral in search results
industry/competitor way
Great for engaging Facebook brand Traffic is decent and Little to no value,
people who like your pages are great for on the rise thanks to aside from blogs
company / want to brand exposure; jump share button, and picking up and
share their opinions start your brand counters – don’t featuring your posted
exposure through ad expect massive links
platform numbers of visitors to
go to your site
Not the primary Effective for branding Unlikely to drive any High page rank-
focus, but customer and demonstrating significant traffic to especially for your
engage-ment your organizations your site company name. That
opportunities are prowess – create is about it.
possible by authority
answering questions
Powerful channel for One of the most Traffic goes to video, Very good for
quickly engaging your powerful branding if the goal is to get building links back to
customers tools on the web traffic back to your your site because
today website – add a link video’s rank high
in description
20. So How Do I Build My Brand……
All you need…
is a PLATFORM
22. Bottom Line:
Make a Home – Claim Your Social Space – Start Engaging
Be findable
Offer help and answer questions
Share useful content such as articles, etc. that
your target market would value
Become a student of each platform
23. Start Writing – Drive Google
• Demonstrate expertise and commitment to your industry, profession, and
community
• Develop your personal voice
• Searchable forever within Google
• Multiple touch points: RSS, email, on your website
• Content is king!!!!
• Top places to contribute
• LinkedIn Questions & Answers
• LinkedIn Groups
• Yahoo Answers
• Comment on blogs:
• Directories: alltop.com, Technoarti.com
• Facebook postings
24. Start Listening – Drive Engagement
People are using the Internet to talk about your brand and your products – are
you listening? Listening is easier then you think, and you don’t have to buy an
expensive monitoring tool to do it, either.
LinkedIn Signal – one of the most powerful sources to find shareable
content. what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.
Want to know
25. Have A Game Plan
The key is to make
• Create profiles (Facebook, Twitter, LinkedIn)
yourself visible on the
• Establish a simple one page website (About.me)
Internet – through your
• Post your philosophy, passion, experience
website, by blogging, and
• Create a blog (WordPress, Blogger, Posterous)
via value based use of
• Tip: Make sure they’re all in your name, or contain your name
social media.
• Build and develop a personal and professional online brand
that reflects your skills, background, passions, experience, and personality
• Questions you should always be asking yourself
• Who are you writing for?
• What is the purpose?
• What is the call to action?
• What are you measuring?
Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday Saturday
LinkedIn LinkedIn.com Anwers, company follow,
Twitter Search Search.twitter, wefollow, twellow.com, KW search
twitterfall.com. listorious.com
Twitter Posting HootSuite Idea, questions, articles,
Facebook Posting HootSuite Build community
Blog Wordpress Though leadership/solution
26. That was a lot….Can we organize the chaos ?
• What you will be able to do
• Schedule tweets/Facebook/LinkedIn posts automatically
• Manage multiple social profiles
• http://hootsuite.com/help
• How to set up account
• How to schedule a message
• How to add a social network profile
• How to compose a message
28. Social Media Must Be A Part of Your Marketing
Strategy
• Gain visibility
• Unlimited access to professionals , organizations,
prospects, and customers in your target market
• Provide transparency
• Being open and honest allows you to connect with
others on common ground
• Helps you “give to get”
• Ask for help only after offering help to others the
majority of time
• Allow “nobodies” to become somebodies
• Create and cultivate your personal brand
29. My Warning
• It’s your brand - Own it
• Once you engage – you have to stay engaged
• Build community and fans will expect you to be
available
• Expect raving fans who will want to get involved
• You don’t have to do everything – do something
• Perfection is the enemy of good
30. My Resources
Local Search Optimization Professional Content/Design Automation Tools
• Google Places • oDesk.com • Hootsuite.com
• Yahoo Local • eLance.com • SocialMention.com
• Bing • 99designs.com • Ping.fm
• UBL.org • CrowdSpring.com • Google Alerts
• Google Reader
Blogging Google Tools
• Posterous.com • Google Reader Who I Read
• Wordpress.org • Google AdWords • Chris Brogan
• Google Analytics • Rand Fishkin
Email Services • Google Insights • Jason Falls
• MailChimp.com • Google Trends • Aaron Strout
• ConstantContact.com • Brian Clark
• Brian Solis
Twitter Tools Business Cards
• Search.Twitter.com • Vistaprint.com Top Resources
• Twellow.com • Moocards.com • Socialmediaexplorer.com
• TwitterFall.com • Mashable.com
• Copyblogger.com
• Hubspot.com
31. Questions – Let’s Connect
Digitalspaceconsulting.com
James@digitalspaceconsulting.com
Facebook.com/DigitalSpace
Twitter.com/eDigitalSpace
214.263.8522
Slideshare.net/jloomstein
James Loomstein, MBA
79% of the Fortune 100 are present and listening 20% of Companies are using Twitter, YouTube, Facebook, and Blogs 82% of the Fortune 100 update and engage via Twitter Fortune 100 Companies on average post 3.6 wall posts to Facebook/wk. 50% of the Fortune 100 have a YouTube account - upload 10 videos/mo