WITB Mobilization
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The document discusses how businesses need to optimize their online presence for the mobile experience. It notes that 73% of consumers now access websites on mobile devices, so having a mobile-friendly site is essential. It provides tips for improving local visibility and rankings, including ensuring consistency in name, address and phone number listings, claiming profiles on local apps and directories, optimizing reviews and links, and using social media for content marketing. The document stresses measuring key metrics like conversions to evaluate mobile and desktop performance and continually optimizing the user experience across channels.
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The Internet and its technologies have dramatically altered every aspect of business. This presentation will help unravel the terms and hype around the web and show you how to safely navigate through the maze. The goal is to make your website work for, and not against, your efforts to market yourself, provide quality services, and build your brand. This is not a technical-focused presentation, but rather how to apply technology to common business problems you may encounter. Understanding the basics will help a you, the consultant, make informed decisions.
Audience Takeaways:
* Understand how a website can benefit a business, regardless of the type.
* How to find the right sized site for your business.
* Understand the evolution of a web site over time.
* Leveraging internet technologies into business processes.
* What is social media marketing and how it can benefit you or hurt you!
* Why mobile sites are becoming more important than ever.
* How to find a good web technology partner for your consulting practice.
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User experience and engagement are becoming increasingly important ranking factors for search engines like Google. Law firms should focus on improving conversion rates by focusing on user experience, content quality, and mobile optimization. While traditional SEO factors are still important, user experience metrics like time on site and click-through rates now also impact rankings. Law firms need to produce high-quality, shareable content and understand how users research attorneys in order to attract more leads and cases in 2017.
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moving-forward-with-mobile
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TrustWorkz: http://trustworkz.com
Party Center Software: http://partycentersoftware.com
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WITB Mobilization
- 1. Mobilization The New Digital Economy
- 3. The Mobile Experience User Focused ● Most website were designed to use a mouse and keyboard ● The navigation experience on mobile should match the desktop ● Your website should load just as fast when accessed from mobile device ● Search engines rank websites based on user experience ● The mobile experience should be menu driven ● Google focus on UX vs Technical
- 5. Mobile is Local Why you need a mobile friendly site ● 73% of consumers access websites on their mobile device ● 20% of companies have a mobile optimized site ● 95% of smartphone users have searched for local info ● 61% called a business after performing a local search ● 90% acted within 24 hours after local searching
- 7. Mobile is Local People have changed the way the look for local businesses
- 8. Local Visibility Googles 7-pack (Prime Real Estate)
- 9. Local Visibility Name, Address, Phone# (NAP) ● Consistency in listings ● Bulk submission in GetListed.org ● Changes must be updated ● Can take 3 - 4 months to list ● NAP on website homepage ● NAP on social media pages
- 10. Local Visibility
- 11. Local Visibility
- 12. Local Visibility
- 13. Local Visibility Top Local Apps ● Categories ● Store Hours ● Keywords ● Photos
- 14. Local Visibility NAP in Social Networks ● Pages
- 15. Local Visibility
- 16. Local Visibility
- 17. Local Visibility Reviews ● Reviews increase rankings ● Onsite reviews boost rankings ● Promote reviews onsite and on website ● Revenue increases 5% - 9% per Star rating ● At least 5 reviews
- 18. Local Visibility Links ● Sponsor Local Events ● Host Events ● Support Charities ● Fundraisers ● Create Scholarship ● Partnerships
- 19. Local Visibility
- 20. Social Media Content Marketing Ideas ● How to videos ● Infographics ● Step by step instruction ● Interview Influencers ● Top 10 list
- 21. Social Media Social Media ● Feeds Your Website ● Digital Word-of-Mouth ● Quality vs Quantity ● Hootsuite Tool
- 22. Conversion Analytics ● Mobile vs Destop ● Measure Key Performance Indicators ● A/B Test ● Optimize Conversions
- 23. Conversion Keyword Research ● Impacts Most Marketing Channels ● Mobile vs Desktop ● Products & Services ● Primary vs Secondary
- 24. Results SEO vs SEM(Pay Per Click) ● Long Term vs Short term ● Investment vs Paid ● Patience ● Search Engines vs Other Marketing
- 25. Contact Contact info • ronlthom3@gmail.com • http://www.linkedin.com/in/ronaldlthomas • @ronniethomas (Twitter) • http://www.facebook.com/RonaldLThomas • +Ronald Thomas (Google+) • 484 714-5950 (Cell Phone)