This document provides a comprehensive overview of search engine optimization (SEO) techniques aimed at improving website visibility and traffic through both on-page and off-page strategies. Key topics include keyword research, title and meta tag optimization, content optimization, and various off-page tactics like guest blogging and influencer outreach. Additionally, it outlines SEO best practices and common pitfalls to avoid while emphasizing the benefits of effective SEO.

1. SEO Basics
by @AmitHPanchal

2. Search Engine Optimization
• SEO is process to improve your website
ranking in organic search results for increase
visibility and quality traffic.

3. How Search Engine Works?
• Indexing Process:

4. How Search Engine Works?
• Searches:

5. Types of SEO

6. On Page Optimization
• Keywords Research
• Title & Meta Tags Optimization
• Header Tags
• Alt Tags & Title Tags
• URL Optimization
• Content Optimization

7. On Page Optimization
• Keywords Research
– High Search Volume
– Low Competition
– Long Tail Keywords
• SEO
• SEO Company in India
– Select Primary & Secondary Keywords for Landing
Page

8. On Page Optimization
• Title Tags
– 60 Characters
– Use Keyword Phrases (Buy Organic Honey)
– Unique Title for Each Page

9. On Page Optimization
• Title Tags
– Use Synonyms

10. On Page Optimization
• Title Tags
- Don’t Duplicate Title in H1 Tag
- Don’t Use Stop Words
- No Keyword Stuffing

11. On Page Optimization
• Meta Description
– 160 Characters
– Targeted Keywords
– Include Call-to-Action or Offer
– Mobile Number

12. On Page Optimization
• HTML Tags
– Heading Tags (H1 to H6)
– <h1>Main Heading</h1>
– <h2>Secondary Heading 1</h2>
– <h3>Sub-section of the secondary heading 1</h3>
– <h2>Secondary Heading 2</h2>
– <h3>Sub-section of the secondary heading 2</h3>

13. On Page Optimization
• Alt Tag
– <img src
="http://www.example.com/example.png"
alt="Diesel Long Term Gunner Sneakers">

14. On Page Optimization
• Image Title Tag
– <img src=”image path” alt=”keyword rich alt tag”
title=”keyword rich title tag”>

15. On Page Optimization
• URL Optimization
– Add Targeted Keywords in URLs
– Use Canonical URLs
– No Capital Letters
– Use Hyphens

16. On Page Optimization
• Content Optimization
– Accurate Page Title
– Length of Content
– Interactions & Engagement
– Call to Action

17. Off Page Optimization
• Influencer Outreaching
• Author Outreaching
• Broken Link Building
• Article Submission
• Local Listing
• Guest Blogging

18. Off Page Optimization
• Influencer Outreaching
– Find Influencers & Create List of Your Industry
Experts.

19. Off Page Optimization
• Influencer Outreaching
– How to Find Influencers?
• FollowerWonk.com
• Klout.com
• AllTop.com
– How to engage with them?
• Promote Their Content
• Comment on Their Blog Posts

20. Off Page Optimization
• Author Outreaching
– Find Authors in Your Industry
– Ask Them to Include Blog Link

22. Off Page Optimization
• Broken Link Building

23. Broken Link Building

24. Off Page Optimization
• Article Submission
– Its Way to Promote Your Website & Links.
– Higher Ranking
– Multiple Links from the Same Article
– Increase Referral Traffic

25. Off Page Optimization
• Local Listing

26. Off Page Optimization
• Benefits of Local Listing
– Its Free!
– Drive more traffic & new customers.
– High Search Engine Results
– Mobile Friendly
– Include Special Offers & Coupons

27. Off Page Optimization
• Guest Blogging
– Writing & Publishing an Article for Other Well-
Known Platform.
– To Earn Links from Authority Blogs
– To Drive more Traffic to Your Website or Blog
– Community Building

28. SEO Do’s
• Get Backlinks from Relevant Sites
• Use Keywords in Your Titles, Meta
Descriptions & Body Content
• Become a Guest Blogger on Trusted &
Reputable Websites
• Learn from Your Competitors
• Remove & Disavow Bad Links
• Make Your Website Mobile Friendly

29. SEO Don’ts
• Don’t Do Keywords Stuffing
• Don’t Use Hidden Text or Links
• Never Buy SEO Services From The ‘Offers’ You
Get by Email.
• Don’t Submit Your Website to over 1000
Search Engines.
• Avoid Irrelevant Links
• Don’t Build Backlinks only for Homepage.

30. Benefits of SEO
• Increased Website Traffic
• Return on Investment
• Cost Effective
• Increased Website Usability
• Brand Awareness
• Improve Search Engine Rankings

31. Thanks!