SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
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UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
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The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
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Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
Search Engine Optimization - What's it about?Vũ Lê
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ExpertHub's SEO for Local Professionals presentation provides details on how lawyers/attorneys, plastic surgeons, chiropractors, dentists and finance professionals can utilize the ExpertHub platform to increase their search engine exposure, build their online brand and generate new clients.
ExpertHub is a niche media network helping local professionals (legal, elective medical and finance) grow their online presence and generate new clients through our highly optimized network of websites.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
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BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
ExpertHub's SEO for Local Professionals presentation provides details on how lawyers/attorneys, plastic surgeons, chiropractors, dentists and finance professionals can utilize the ExpertHub platform to increase their search engine exposure, build their online brand and generate new clients.
ExpertHub is a niche media network helping local professionals (legal, elective medical and finance) grow their online presence and generate new clients through our highly optimized network of websites.
This case details the tragedy of the 12-Floor Highland Towers Condominium collapsed on the ethical theories and codes of ethics in engineering practice perspective. This major disaster occurred in 1993 where it caused the deaths of 48 people and lead to the evacuation of the other two blocks due to safety concerns.. Block one collapsed due to the failed of the poorly constructed retaining walls and the high force of the landslide that equivalent to 200 Boeing 747 jets.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
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Crafting a site that delivers real-time, customized messages
based on an individual’s unique needs requires more than a
great site map. In this session, you’ll learn how to get started
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to help you, how to avoid the creepiness factor with real
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drive meaningful business results.
Portable Pool Safety: One Mom's Research to Save LivesLessing-Flynn
My husband and I made the difficult decision to remove our toddler & baby from an in-home daycare and a provider we loved, because we just could not tolerate the risk of the portable pool she had purchased for her older children.
In the process, I did some research that might help other parents and caregivers save lives, and I wanted to share it.
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"Stickier" today is meant to encompass all kinds of engagement, but also tangible metrics like time on site, click-throughs, and measurable events or actions that indicate your site is working hard for you. Here are 15 ways you can make that happen:
1. Quizzes & Calculators
2. Make Suggestions
3. Add Infinite Scroll
4. Social on Steroids
5. Responsive Web Design
6. Performance
7. Use What You Know
8. Find Your Catnip!
9. User-Created Experiences
10. Translation
11. Visual Storytelling
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14. Live Chat
15. Power to the User
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Gen Y and Millennials in 2014 have new challenges as they advance in the workforce along aging Baby Boomers and Gen Xers. As they move into management ranks, beating the entitlement label and growing as leaders will be crucial. Tips for managers of Gen Y included in this presentation given at the Nationwide Gen Y Associate Resource Group in November 2014.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Recruiting in the Digital Age: A Social Media Masterclass
Search Marketing 101
1. OX I E M | C O LU M B U S & S P R I N G F I E L D | T: 8 6 6 . 4 3 2 . 8 2 3 5 | OX I E M . C O M
2. Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
10. • SEM
• Search Engine Marketing
• Integrating search engines across multiple aspects of your marketing strategies
• PPC
• Search Engine Advertising
• Using Google Adwords, Yahoo Search (CPC), etc.
• SEO
• Search Engine Optimization
• Optimizing content to appear high on search engine rankings
• SMO
• Social Media Optimization
• Optimizing your social media content to appear high on search engine rankings
11. • Algorithm – A mathematical formula used by search engines to determine which web
sites in their database to present in search results, in which order. While search engine
algorithms change regularly, primary on-page factors include keyword density and
source code optimization. The primary off-page factor is link popularity.
• Bounce Rate - Any visit where the visitor landed on any one page and did not view
another, regardless of how long they remained on the one page
• Conversion - A site visitor completes a desired action. Generally a download, signup,
purchase, etc.
• Inbound Links - A text or graphical hyperlink from one site to another. Google and
other search engines’ algorithms consider a site’s popularity based on the quality and
quantity of inbound links from relevant third party sites to help determine search
positioning.
12. • Landing Page - The page that appears when a potential customer clicks on an
advertisement or a search-engine result link. The page will usually display content that
is a logical extension of the advertisement or link
• Pay Per Click - System where an advertiser pays an agreed amount for each click
someone makes on a link leading to their web site. Also known as CPC (Cost Per Click)
or paid listings.
• Rank - How well a particular web page or web site is listed in a search engine results.
Generally, sites on the first page (or within the first 10 listings) generate significant
visibility and traffic. Overall, saying a page is "listed" only means that it can be found
within a search engine in response to a query, not that it necessarily ranks well for that
query. “Rank” is also referred to as “position”.
• Unique Visitor – Is a visitor that interacts with a site. They may interact more than
once, but within analytics reporting, they are only counted one time.
15. • Cost efficient requiring mostly time & expertise
• Once achieved, results tend to be long lasting
• Typically higher quality traffic (Page-views, Time-on-site, Bounce rate)
• Deeper keyword results depending on the keyword list
16. On-Page Off-Page
Optimization Optimization
• Keyword rich text • Solid keyword list
• Headings • Linking strategies
• Title tags • Anchor text
• Meta tags • Directory submission
• Calls to action • Keyword focused links
• URL structure • Social media!
• Internal linking
• Much more!
17. Building a Keyword List
• Think like a customer
• Include spelling mistakes and variations
• Include plural and singular versions
• Cast a wide net. Refine, refine, refine.
• Long tail theory
Tools:
adwords.google.com/select/KeywordToolExternal
freekeywords.wordtracker.com
websitegrader.com
18. Use Your Keywords Intelligently
• Use your top keyword phrases often in your site copy
• Use keyword text, not images for your site's navigation
• Use keywords in textual links. Not “click here” but “read our blog on cakes”
• Use keywords in page titles
19. Key to Success: Fresh, high-quality content!
Tactics:
• Blog
• Whitepapers
• E-books
• Sharable content on your website
20. Title Tags
Title tags are the descriptions located at the top of the visitor’s web browser, and
they’re a strong indication to Google what each page is about.
Heading Tags
Heading tags are typically the biggest lines of text found toward the top of each page
H1 H2
H3
H4
24. • Highly Targetable – Geotargeting targets searchers where they are
• Highly measurable
• Cost-effective when managed – pay only when a user clicks your ad
• Ability to daypart
• Ability to land users on keyword specific landing pages
• Multivariable testing to determine which ads are working best
Visit Google.com/AdWords to test a campaign
25. Tips
Relevant
• Get creative with keywords – think in the mind Keywords
of the searcher
• Create keyword specific landing pages Engaging Landing
Ad Text Pages
• Use ad copy that is clear, well-written,
specific, and compelling
vs.
26. • Take a quiz!
• Fill out a form
• Ask a question
• Watch a video
• Download a brochure or
whitepaper
• Request more info
27.
28.
29.
30.
31. TRADITIONAL SOCIAL SEARCH ENGINE
MARKETING MEDIA OPTIMIZATION
WEBSITE
32. Traditional
Marketing
Search
Social Media Engine
Optimization
WEBSITE
33. • Integrate your top performing keywords
• Outbound Links – Link to others in your posts
• Offer RSS & Subscriptions buttons
• Headlines, Tags & Categories
• URL Structure
• www.yourblogsite.com/?p=123
• www.yourblogsite.com/2007/01/01/blog_entry_title_here
• Download the “All in One SEO” Pack for Wordpress
34. • Make sure you’re linking to your website in all profiles!
LinkedIn links
Facebook Fan Pages
Twitter bios
Delicious, Digg and other social bookmarking profiles
• Integrate keywords in your bios
• Use bit.ly to track and measure all links you are sharing
35. Remember, good content gets shared.
Are you making it easy for viewers to share?
Top Sites to Consider:
• Delicious
• Digg
• Technorati
• Facebook
• Twitter
• Google Buzz (maybe)
36. • Google’s local business Center
• Google AdWords Keyword tool
• Yelp
• Free directory listings
• Paid inclusions
37. Bill Sterzenbach | bsterzenbach@oxiem.com
@bsterzenbach
Crystal Olig| colig@oxiem.com| 614.448.1812
@sparklegem
@oxiem facebook.com/oxiemmarketing blog.oxiem.com
Download this presentation at:
slideshare.net/oxiem