The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".

1. Be a Social CEO!
Share your stories.
Just like Branson.

2. How does your company connect
with your customers online?

3. Social media is the most direct
and authentic voice executives
can own, and yet they hand it
off as an after-thought.
Carmine Gallo

4. Do you know this guy?

6. What does Richard Branson do?

7. On Linkedin, he shares stories about:
Virgin, Leadership, Communication,
Customer Service, Branding,
Technology, and Innovation.

9. Branson has 12,000,000 followers on Linkedin.
(Yes, 12 million people follow Branson)

10. Branson puts a face on Virgin.
He makes Virgin human.

11. So what?

12. Virgin has more fans.
They are not only buying Virgin.
They are buying Branson.

13. But you will say…

14. I am not Branson.

15. I will never be.

16. That is true.

17. But how about this guy?

18. Andy Barratt
Chairman & MD of Ford UK

19. Barratt is also active on LinkedIn.

20. Number of followers is not 12,000,000

21. Number of followers is 12,000

22. That is still a lot.

23. If you have a few hundred or a few thousand followers
on any of your social media platforms, there's no excuse
not to have frequent conversations.
Carmine Gallo

24. Barratt also shares stories.

25. He talks about…

26. Ford cars

27. Ford colleagues

28. Ford customers

30. And he helps upset customers…

32. So what?

33. Barratt makes Ford look great.
He makes his people look great.
He makes his customers look great.

34. Barratt puts a face on Ford UK.
He makes Ford UK human.

35. I don't live in the UK, but if I did I would
go to the local Ford dealer to buy a car.
Just because of Andy Barratt.

36. So what?

37. Today, your customers spent a lot more time online!

38. This is where professionals connect.

39. Most CEOs still resist being active online.
They resist telling stories.

40. But your customers want to connect
with humans, not companies.

41. If you spend more time
sharing stories, you will
win more hearts.
Tomas Bay @coachbay

42. You will attract more people.

43. You will make more money.

44. 77 percent of consumers said they would buy more from
their favorite brands if the company’s CEO was tweeting.
Sprout Social

45. So what about YOU?

46. You can be Barratt...

47. Get started!

48. Commit to three stories.

49. Colleagues Customers Company
Topics

50. Write and post.

51. Be a Social CEO!
Share your stories.
Just like Branson.
Just like Barratt.

52. Tomas Bay @coachbay
Created by Tomas Bay
@coachbay