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Dave McClure
      HOW TO PITCH A VC
                                         IGN ED
by Slides That Rock                 ED ES
                                R
Dave McClure
  @davemcclure
 500startups.com
We are big fans of Dave
McClure and his “10
Slides to an Awesome
Pitch”. We use this
structure with our
clients. It Rocks!
We also believe Dave’s
slide design can be
improved.
We have told Dave but
he doesn’t give a sh*t!
(That’s just Dave).
We decided to design
a new version of
“10 Slides to an
Awesome Pitch”
REDESIGNED
10 SLIDES TO AN
AWESOME PITCH!
10 SLIDES TO AN AWESOME PITCH!
1   Elevator Pitch   6    Proprietary Tech
2   The PROBLEM      7    Competition
3   The Solution     8    Marketing Plan
4   Market Size      9    Team
5   Business Model   10   Money
10 SLIDES TO AN AWESOME PITCH!
                     Teaser slide
                      goes here
1   Elevator Pitch                  6    Proprietary Tech
2   The PROBLEM                     7    Competition
3   The Solution      DEMO
                                    8    Marketing Plan
                     goes here
4   Market Size                     9    Team
5   Business Model                  10   Money
TEASER SLIDE
Make the TEASER SLIDE
MEMORABLE!
1   ELEVATOR PITCH
Hey, I am Bob from CAR.com,
                the place where we do...
               If you have this problem...
          This is how we solve that problem...




 30
Seconds
2   THE PROBLEM
My car broke down...
 AGAIN! &%*@#!
                       The Bigger the Pain,
                               the Better...
REMEMBER!
The problem ALWAYS comes
BEFORE the solution!
3   THE SOLUTION
How do you solve the problem?

            +                           =
   Describe how your solution makes your customers
 happy and does it better or different than anyone else!
DEMO
Demo Your Product
4   MARKET SIZE
Bigger is Better!
5   BUSINESS MODEL
How will you make money?



DEALERS            ONLINE                 AFFILIATES

          Describe 1-3 Revenue Sources!
6   PROPRIETARY TECH
What advantages do you have?



PATENTS   EXPERIENCE   MARKET LEAD
7   COMPETITION
RELIABLE




SLOW   2 x 2 Matrix   FAST




        UNRELIABLE
Show you are
BETTER
Show you are
BETTER
or at least
DIFFERENT!
8   MARKETING PLAN
How do you get customers?


EMAIL                      TV              SOCIAL MEDIA

What’s your channels? Focus on volume, cost and conversion!
9   TEAM
Who is on your team?


   GEEKS         ENTREPRENEURS       SALES
with deep tech     who have sold    who bring in
 experience         companies      customer $$$
10   MONEY
What have you achieved so far?



REVENUE &   CUSTOMERS   TESTIMONIALS
 PROFITS?                   ROCK!
What do you need?



How much are     How much have   How will you spend
 you raising?      you raised?      the money?
LET’S SUMMARIZE
10 SLIDES TO AN
AWESOME PITCH!
10 SLIDES TO AN AWESOME PITCH!
                     Teaser slide
                      goes here
1   Elevator Pitch                  6    Proprietary Tech
2   The PROBLEM                     7    Competition
3   The Solution      DEMO
                                    8    Marketing Plan
                     goes here
4   Market Size                     9    Team
5   Business Model                  10   Money
THANK YOU DAVE!
Dave McClure     Slides That Rock
 @davemcclure      @slidesthatrock
500startups.com   slidesthatrock.com
Dave McClure
      HOW TO PITCH A VC
                                         IGN ED
by Slides That Rock                 ED ES
                                R

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How to Pitch a VC Redesigned

  • 1. Dave McClure HOW TO PITCH A VC IGN ED by Slides That Rock ED ES R
  • 2. Dave McClure @davemcclure 500startups.com
  • 3. We are big fans of Dave McClure and his “10 Slides to an Awesome Pitch”. We use this structure with our clients. It Rocks!
  • 4. We also believe Dave’s slide design can be improved. We have told Dave but he doesn’t give a sh*t! (That’s just Dave).
  • 5. We decided to design a new version of “10 Slides to an Awesome Pitch”
  • 7. 10 SLIDES TO AN AWESOME PITCH!
  • 8. 10 SLIDES TO AN AWESOME PITCH! 1 Elevator Pitch 6 Proprietary Tech 2 The PROBLEM 7 Competition 3 The Solution 8 Marketing Plan 4 Market Size 9 Team 5 Business Model 10 Money
  • 9. 10 SLIDES TO AN AWESOME PITCH! Teaser slide goes here 1 Elevator Pitch 6 Proprietary Tech 2 The PROBLEM 7 Competition 3 The Solution DEMO 8 Marketing Plan goes here 4 Market Size 9 Team 5 Business Model 10 Money
  • 11. Make the TEASER SLIDE MEMORABLE!
  • 12.
  • 13. 1 ELEVATOR PITCH
  • 14. Hey, I am Bob from CAR.com, the place where we do... If you have this problem... This is how we solve that problem... 30 Seconds
  • 15. 2 THE PROBLEM
  • 16. My car broke down... AGAIN! &%*@#! The Bigger the Pain, the Better...
  • 17. REMEMBER! The problem ALWAYS comes BEFORE the solution!
  • 18. 3 THE SOLUTION
  • 19. How do you solve the problem? + = Describe how your solution makes your customers happy and does it better or different than anyone else!
  • 20. DEMO
  • 22. 4 MARKET SIZE
  • 24. 5 BUSINESS MODEL
  • 25. How will you make money? DEALERS ONLINE AFFILIATES Describe 1-3 Revenue Sources!
  • 26. 6 PROPRIETARY TECH
  • 27. What advantages do you have? PATENTS EXPERIENCE MARKET LEAD
  • 28. 7 COMPETITION
  • 29. RELIABLE SLOW 2 x 2 Matrix FAST UNRELIABLE
  • 31. Show you are BETTER or at least DIFFERENT!
  • 32. 8 MARKETING PLAN
  • 33. How do you get customers? EMAIL TV SOCIAL MEDIA What’s your channels? Focus on volume, cost and conversion!
  • 34. 9 TEAM
  • 35. Who is on your team? GEEKS ENTREPRENEURS SALES with deep tech who have sold who bring in experience companies customer $$$
  • 36. 10 MONEY
  • 37. What have you achieved so far? REVENUE & CUSTOMERS TESTIMONIALS PROFITS? ROCK!
  • 38. What do you need? How much are How much have How will you spend you raising? you raised? the money?
  • 40. 10 SLIDES TO AN AWESOME PITCH!
  • 41. 10 SLIDES TO AN AWESOME PITCH! Teaser slide goes here 1 Elevator Pitch 6 Proprietary Tech 2 The PROBLEM 7 Competition 3 The Solution DEMO 8 Marketing Plan goes here 4 Market Size 9 Team 5 Business Model 10 Money
  • 43. Dave McClure Slides That Rock @davemcclure @slidesthatrock 500startups.com slidesthatrock.com
  • 44.
  • 45. Dave McClure HOW TO PITCH A VC IGN ED by Slides That Rock ED ES R