Source: trak.in
6 Things Every
Entrepreneur Can Learn
from Sir Richard Branson
Founder of the Virgin Group. Born
to working class parents. Has
dyslexia and dropped out of
school at age 15 due to poor
academics.
Only businessman to build 8
billion dollar companies in 8
different sectors
Sir Richard
Branson
Richard Branson changed the first
class system. He introduced
Premium Economy and Upper
Class that provides first-class
service at Business Class prices.
In Virgin Bank, the branches look
like living rooms with no queues
or teller windows and the
customer is instantly put at ease.
He says, behind every business,
there has to be the frustration of
the status quo!
Challenge the
Status Quo
Feel passionately about your product
before you launch it. Put yourself in
the shoes of your customer and ask
if you will be thrilled with the
product? If the answer is “Yes”, then
go with it!
He believes focus groups/surveys will
help you only so much, but what you
deeply and truly believe in will,
ultimately work
I Am the Market
He believes in creating
businesses that will add value to
the lives of people. He uses his
name and brand to fund
entrepreneurial programs
through Branson Centre for
Entrepreneurship, and support a
number of environmental causes
through Virgin Unite.
Create Value
and Give Back
His best advice comes from Sir
Freddie Laker: “Make sure you
appear on the front pages and not
the back pages. Get out there and
sell yourself. Make a fool of yourself,
whatever it takes. Otherwise you
won’t survive.”
He spends a quarter of his time
working on the marketing and
publicity stunts.
Sir Richard’s PR stunts have earned
him the nickname: ‘The King of PR
Stunts’!
Stand Out and Be
Counted
He believes happy customer can
come only from happy employees.
Virgin airlines employees learn
intricacies of body language and
hone their salsa skills, learn to
change tires in a race car pit, and
prepare their own lunches in a
refreshing team building exercise.
He believes in hiring the best people
to do the job so that
the company runs smoothly even in
his absence.
Employee First,
Customer Second,
Shareholder Third
Humour, according to Branson, is a
huge part of building a business.
Making a joke of yourself now and
then can keep you grounded and
makes it easy for you to face and
digest failures.
Branson also says that fun is an
underrated ingredient and that if you
are not having fun doing it, stop and
do something else. Why do it if you
don’t enjoy it?
Don’t Take Yourself
Seriously. Have
Fun!

Richard branson learning

  • 1.
    Source: trak.in 6 ThingsEvery Entrepreneur Can Learn from Sir Richard Branson
  • 2.
    Founder of theVirgin Group. Born to working class parents. Has dyslexia and dropped out of school at age 15 due to poor academics. Only businessman to build 8 billion dollar companies in 8 different sectors Sir Richard Branson
  • 3.
    Richard Branson changedthe first class system. He introduced Premium Economy and Upper Class that provides first-class service at Business Class prices. In Virgin Bank, the branches look like living rooms with no queues or teller windows and the customer is instantly put at ease. He says, behind every business, there has to be the frustration of the status quo! Challenge the Status Quo
  • 4.
    Feel passionately aboutyour product before you launch it. Put yourself in the shoes of your customer and ask if you will be thrilled with the product? If the answer is “Yes”, then go with it! He believes focus groups/surveys will help you only so much, but what you deeply and truly believe in will, ultimately work I Am the Market
  • 5.
    He believes increating businesses that will add value to the lives of people. He uses his name and brand to fund entrepreneurial programs through Branson Centre for Entrepreneurship, and support a number of environmental causes through Virgin Unite. Create Value and Give Back
  • 6.
    His best advicecomes from Sir Freddie Laker: “Make sure you appear on the front pages and not the back pages. Get out there and sell yourself. Make a fool of yourself, whatever it takes. Otherwise you won’t survive.” He spends a quarter of his time working on the marketing and publicity stunts. Sir Richard’s PR stunts have earned him the nickname: ‘The King of PR Stunts’! Stand Out and Be Counted
  • 7.
    He believes happycustomer can come only from happy employees. Virgin airlines employees learn intricacies of body language and hone their salsa skills, learn to change tires in a race car pit, and prepare their own lunches in a refreshing team building exercise. He believes in hiring the best people to do the job so that the company runs smoothly even in his absence. Employee First, Customer Second, Shareholder Third
  • 8.
    Humour, according toBranson, is a huge part of building a business. Making a joke of yourself now and then can keep you grounded and makes it easy for you to face and digest failures. Branson also says that fun is an underrated ingredient and that if you are not having fun doing it, stop and do something else. Why do it if you don’t enjoy it? Don’t Take Yourself Seriously. Have Fun!