The document outlines three key principles of rock star branding: stand out, be consistent, and build a tribe. It highlights examples from iconic brands and artists like KISS, AC/DC, and Jimmy Buffett to illustrate these concepts. The information is based on insights from the book by Steve Jones, which the authors highly recommend.

1. how to brand like a
ROCK STAR
BY SLIDES THAT ROCK

2. At SLides That Rock,
music is part of our DNA.

3. SO WE GOT REALLY
EXCITED WHEN WE
FOUND THIS BOOK!

4. 3
THINGS WE LEARNeD ABOUT
rock star
branding!

5. STAND OUT
1

6. KISS

8. KISS IS DIFFERENT
IS NOT THE BEST

9. MAKEUP, PYROTECHNICS AND ALTER-EGOS

10. THEY STAND OUT!

11. IN 1983 KISS REMOVED THE MAKEUP

12. KISS Mötley Crüe
JUST ANoTHER ROCK BAND WITH LONG HAIR

13. KISS WAS NO LONGER UNIQUE. FANS LEFT.

14. BUT KISS CAME BACK - WITH MAKEUP!

15. NOW ON TOUR - WITH Mötley Crüe!

16. BEING ‘THE BEST’ IS SUBJECTIVE

17. BEING UNIQUE IS NOT

18. STAND OUT AND ATTRACT!

19. MINI COOPER

20. BE CONSIsTENT
2

21. AC*DC

23. GREATNESS STARTS WITH A CLEAR AND
CONSISTENT IDENTITY

24. since 1974 AC*DC HAS BEEN ABOUT ONE THING

25. ROCK’N’ROLL

26. 20 ROCK
OF THEIR SONG TITLES
CONTAIN THE WORD

27. ANGUS YOUNG HAS ALWAYS PERFORMED IN
SCHOOL UNIFORM AND PLAYED THE GIBSON SG

28. ALL THEIR ALBUMS Have AC*DC
WRITTEN IN THE SAME FONT (SQUEALER)

29. CLEAR CONSISTENT IDENTITY!

30. MCDONALDS

31. BUILD A TRIBE
3

32. JIMMY BUFFETT

34. IT’S MUCH MORE THAN MUSIC.
IT’S A LIFESTYLE!

35. THE CAREFREE LIFE
ON A TROPICAL BEACH

36. FUELED BY MARGARITAS,
MUSIC AND SUNSHINE

37. JIMMY BUFFETT GAVE UP CONTROL
AND LET HIS FANS BUILD A TRIBE

38. PARROT HEADS

39. LOCAL CHAPTERS

40. CONVENTIONS

41. EVEN A GAME ON FACEBOOK

42. BUILD A TRIBE! Fans recruit fans

43. HARLEY DAVIDSON

44. 3
THINGS WE LEARNeD ABOUT
rock star
branding!

45. 1. STAND OUT
2. BE CONSISTENT
3. BUILD A TRIBE

46. YOU WILL FIND
MORE AWESOME STUFF
IN THE BOOK.

47. THE AUTHOR, STEVE
JONES, DID NOT ASK OR
PAY US TO DO THIS
PRESENTATION.
WE JUST THINK
THE BOOK ROCKS!

48. NOW GO
ROCK
YOUR BRAND!
BY SLIDES THAT ROCK

49. PHOTO CREDITS
IN THIS PRESENTation we have used a number of ROCK STAR photos
where we have not been able to determine the actual owner.
We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR
AWESOME WORK.
By using these images, we might very well have F*cked up and
BROKen a few copyright laws. We do not want THE FBI or hells
angels to show up at our house. if we have messed up your life by
using your photo, let us know. RESPECT.

50. SLIDES
that rock
www.slidesthatrock.com @slidesthatrock