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DIGITAL COMMUNITIES
Conversations. Momentum.
10.6.10
5PM LAST NIGHT:

CAN YOU SPEAK
TOMORROW MORNING?
TIM
TIM’S SUGGESTION


"Okay, so when I see a crowd this large, I end up
channeling my inner Richard Pryor. So, many apologies
up front if I start swearing here.

Now, how the fuck is the farm business, people?!"*


* a clear rip-off of @garyvee
STATED DESCRIPTION
In today’s consumer market, brand websites are taking
a back seat to social media sites like Twitter and
Facebook.

It’s more critical than ever to understand how to start
conversations on the web and build momentum for your
brand.

Tim Brunelle, president of the Minnesota Interactive
Marketing Association, will share strategies and tactics
for how to best content with customers and build brand
communities.
STATED DESCRIPTION
In today’s consumer market, brand websites are taking
a back seat to social media sites like Twitter and
Facebook.

It’s more critical than ever to understand how to start
conversations on the web and build momentum for your
brand.

Tim Brunelle, president of the Minnesota Interactive
Marketing Association, will share strategies and tactics
for how to best content with customers and build brand
communities.
JOSEPH




            @josephrueter
         joseph.extendr.com
STATED DESCRIPTION
In today’s consumer market, brand websites are taking
a back seat to social media sites like Twitter and
Facebook.

It’s more critical than ever to understand how to start
conversations on the web and build momentum for
your brand.

Tim Brunelle, president of the Minnesota Interactive
Marketing Association, will share strategies and tactics
for how to best content with customers and build brand
communities.
CONVERSATIONS.
MOMENTUM.
SO, NOW WHAT?
I ASKED MY DIGITAL
COMMUNITY.
SUGGESTIONS
A JOKE
A SUGGESTION TO BUILD
SOMETHING
ONLINE VS. IN-PERSON
LISTENING
A JOKE
CONVERSATION
MODERN CAMPAIGNS:
MODERN CAMPAIGNS:
COHERENT, NOT
CONSISTENT
RAW MATERIALS
USER CENTERED
BUSINESS AIMS
MIXED APPROACH
DESIRE
CONTENT
STRATEGY
TOOL KIT
DISTRIBUTION
SOCIAL IS ABOUT
CONVERSATION
COMPANIES DON’T TALK.
PEOPLE TALK.
IF YOU WANT PEOPLE TO
REMARK...
DO REMARKABLE THINGS
NO
NO
NO
 pic of whitesox car
SO
SO
YES
YES
YES
YES
YES
DO THINGS WITH AND
FOR PEOPLE
INNOVATE THE PRODUCT?
CURATE CONTENT
--OR--
MAKE CONTENT
CURATE CONTENT
DATA. PEOPLE.
CURATION DELIVERS ON
DOING THINGS WITH AND
FOR PEOPLE
“The filtering activity that a helps present things
 according to a certain plan, thesis, or idea and then
 gives that to the public as an enrichment...”
 — Paola Antonelli, MOMA Senior Design Curator
3 & 33,000
GATHER. SELECT. SHARE.
The value of curation is multiplied when it includes
commenting on why the content was/is found to be
relevant, important and included.
--OR--
MAKE CONTENT
PAULISAKSON.COM
MOMENTUM
“The challenge has always been memorability...
 a ‘niche’ must be created in the mind inspiring
 for people to return.”
  — Wynn Wilder, Website psychologist & author of “Critical Thinking.”
$4,000 FOR
 J/K
THE FIRST
QUESTION
THANK YOU!
   JOSEPH.EXTENDR.COM
       @JOSEPHRUETER
TALK
DIGITAL COMMUNITIES
Conversations. Momentum.

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