Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Secrets to impactful presentations volume 2 - 8 toolsHavain
What tools do experts use to create and deliver powerful presentations? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Here´s eight tools to replace or complement PowerPoint in your next presentation.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with you my tips for presentation delivery success: REAL (Readiness, Engagement, Authenticity, and Lasting Impression). Note: This deck blends the delivery ideas of Nancy Duarte and Garr Reynolds.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes.
Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Human-Centric Storytelling in BusinessKubo Finland
9 tips: how to put your excellent content strategy into action by creating great stories. Presentation at Content Strategy Forum 2013 http://csforum2013.com/
Ever wondered why some people are so talented creatively while you're not? It's not just a gift this creative lark - it's also a skill, and like any skill it needs time and practice to hone it.
We're influenced by the creativity we see around - but in art, other design work, nature and in our every day belief and attitude to life.
The more your eyes are open - the more you'll see the creativity surrounding you.
Here at Presented, we've put together a small presentation on what we think are the essential tips about how to reveal your inner creativity.
Enjoy!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How To Create PowerPoints That Are Out Of This WorldProductLed
Take it from someone who cringes at the site of ugly powerpoints. If you apply these 4 takeaways, your Powerpoint will dramatically help you amplify your message.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Secrets to impactful presentations volume 2 - 8 toolsHavain
What tools do experts use to create and deliver powerful presentations? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Here´s eight tools to replace or complement PowerPoint in your next presentation.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with you my tips for presentation delivery success: REAL (Readiness, Engagement, Authenticity, and Lasting Impression). Note: This deck blends the delivery ideas of Nancy Duarte and Garr Reynolds.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes.
Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Human-Centric Storytelling in BusinessKubo Finland
9 tips: how to put your excellent content strategy into action by creating great stories. Presentation at Content Strategy Forum 2013 http://csforum2013.com/
Ever wondered why some people are so talented creatively while you're not? It's not just a gift this creative lark - it's also a skill, and like any skill it needs time and practice to hone it.
We're influenced by the creativity we see around - but in art, other design work, nature and in our every day belief and attitude to life.
The more your eyes are open - the more you'll see the creativity surrounding you.
Here at Presented, we've put together a small presentation on what we think are the essential tips about how to reveal your inner creativity.
Enjoy!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How To Create PowerPoints That Are Out Of This WorldProductLed
Take it from someone who cringes at the site of ugly powerpoints. If you apply these 4 takeaways, your Powerpoint will dramatically help you amplify your message.
Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you!
For the one-page guide, go to www.coachbay.com/tools
How to Really Connect With Your Audience! It's not your slides! It's the value you bring to your audience.
Understand the ABC of really connecting with your audience. Without them, you are NOTHING!
Presentation created for international VPs of an IT consulting firm, for their introductive training program.
"Illegible fonts, cheesy visuals, obscure charts : everyday, we all suffer from "Death by Powerpoint" syndrome.
But there's only a few tips and tools to know to overcome those setbacks, and to dazzle the audience with your next presentation.
Join us on the quest for the Holy Slide and you will discover the secrets of presentation design."
Want to spice up your next corporate presentation? Take it from us, Make your next presentation Out Of This World! Download this Presentation for a Tweet here: http://goo.gl/YEheL
When you are creating a visuals and want them to look as snazzy as possible, there is a lot you can do to make your images shine with the brightness and glory of a thousand suns. You can add beautiful background textures, have perfectly complimentary fonts, or play with the orientation of your text in different ways. Even so, if you are not careful your text can look boring. Another way to make your presentation slides look spiffy (and certainly not boring) is to change up the way you display your text. Here are ten clever and easy to implement design tips for mixing up your text display and maximizing your design potential.
Jean-Guy (JG) Francoeur is the co-author of MESSY Manager, and three other books. Jean-Guy was featured on the Success Today TV Show and has written hundreds of articles for international business publications and also speaks to large groups and conventions with other bestselling authors and business experts. You can keep up with him through his website: http://www.jgfmarketing.com or http://www.facebook.com/jgfmarketing or http://www.twitter.com/jgfmarketing
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding.
Beverland (2018) said that “people use brands to project whom we want to be, how we want to be perceived and how we want to feel about ourselves.”
Your personal brand is everything that people think about you.
Subjective to each person, all you can do is create an impression through the actions you take and what you say on social media.
Ever heard someone say, “I’m not a product, how can I have a brand?” Many people associate a brand with a product. But this is only because a brand can be so powerful it can become synonymous with a product – e.g. Sellotape and Blu-Tack. It is how a company differentiates their product from their competitors.
Equally, in a professional world, it can be profitable for your success to stand out from other people doing the same thing as you. In an age where people want to do business with people, no corporations, it is a powerful tool.
“Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they hear your name” (Rampersad, 2008)
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
How to Build Your Personal Branding. And Improve your personal Carrier. A powerpoint about personal branding . Hit like if you are like my post and keep follow for more updates.
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
Be a social CEO. Share your stories on Linkedin.Slides That Rock
Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face.
Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them.
How can you add even more value? Make the client look brilliant and they will love you forever.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock".
This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
4. 1
WRITEFROM
THEHEART.
Instead of producing content
for content’s sake, write
genuinely about what you do
or sell. Write your own
stories.
Don’t worry about “seeming”
sincere when you actually are
sincere.
5. CUTTHE
JARGON.
No matter what level of
audience you’re writing to,
cut out the industry jargon
and buzzwords.
There’s always a simpler way
to say what you want to say.
2
6. 3
SHOWOFF
YOURTEAM.
Your brand isn’t cold and
heartless.
Your brand is composed of
some great people, so show
these people off!
Give them a chance to show
who they are.
8. CRACKSOME
JOKES.
Humor shows that you don’t
take yourself too seriously.
Humor gives people a reason
to bond with your brand.
Humor makes you human.
5
9. USEREALVIDEOS
ANDPHOTOS.
Don’t stuff your campaign full
of stock images and charts.
Use real photos and videos of
you and your team.
Real stuff will make your
brand seem more personal.
6
11. 8
Let your employees identify
themselves as part of your
company on their personal
social media profiles.
Allow them to post content
as they see fit.
You will reach more people,
and you will look more
personal.
LETYOURPEOPLE
BETHEMSELVES.
12. ADMITFAULTWHEN
APPROPRIATE.
Your brand isn’t perfect.
If you try to pretend that it is,
people will notice and will
resent you for it.
Admit fault. It will earn you
sympathy, and show you are
not a robot.
9