The document outlines ten strategies for authentic corporate branding, emphasizing the importance of sincerity, simplicity, and human connection. Key recommendations include writing from the heart, eliminating jargon, showcasing the team, engaging in social media interactions, and using real visuals. Ultimately, it advocates for a more personal and less aggressive marketing approach to build trust with customers.

1. TENWAYSTOWASH
CORPORATESTINKOFF
YOURCOOLBRAND
Created by @slidesthatrockBased on article by @jaysondemers

2. BASEDONTHISARTICLE
INENTREPRENEURMAG.
ArticlebyJaysonDeMers
@jaysondemers

3. TENWAYSTOWASH
CORPORATESTINKOFF
YOURCOOLBRAND

4. 1
WRITEFROM
THEHEART.
Instead of producing content
for content’s sake, write
genuinely about what you do
or sell. Write your own
stories.
Don’t worry about “seeming”
sincere when you actually are
sincere.

5. CUTTHE
JARGON.
No matter what level of
audience you’re writing to,
cut out the industry jargon
and buzzwords.
There’s always a simpler way
to say what you want to say.
2

6. 3
SHOWOFF
YOURTEAM.
Your brand isn’t cold and
heartless.
Your brand is composed of
some great people, so show
these people off!
Give them a chance to show
who they are.

7. 4
REACHOUTTO
INDIVIDUALS
ONSOCIALMEDIA.
Instead of distributing
messages to an audience,
send targeted messages to
engage with individuals.
Build trust and establish a
real persona for your brand.

8. CRACKSOME
JOKES.
Humor shows that you don’t
take yourself too seriously.
Humor gives people a reason
to bond with your brand.
Humor makes you human.
5

9. USEREALVIDEOS
ANDPHOTOS.
Don’t stuff your campaign full
of stock images and charts.
Use real photos and videos of
you and your team.
Real stuff will make your
brand seem more personal.
6

10. ENGAGEIN
CONVERSATIONS.
Remember the “social” part
of social media.
Participate actively in
ongoing conversations.
It proves your brand is
human.
7

11. 8
Let your employees identify
themselves as part of your
company on their personal
social media profiles.
Allow them to post content
as they see fit.
You will reach more people,
and you will look more
personal.
LETYOURPEOPLE
BETHEMSELVES.

12. ADMITFAULTWHEN
APPROPRIATE.
Your brand isn’t perfect.
If you try to pretend that it is,
people will notice and will
resent you for it.
Admit fault. It will earn you
sympathy, and show you are
not a robot.
9

13. STOPMARKETING
SOHARD.
When you’re actively
trying to sell a product,
you naturally sound more
artificial.
Instead, trust your
instincts and write what
comes naturally.
10

14. LET’SSUMMARIZE

15. TENWAYSTOWASH
CORPORATESTINKOFF
YOURCOOLBRAND

16. 1.WRITEFROMTHEHEART
2.CUTTHEJARGON
3.SHOWOFFTHETEAM
4.REACHOUTTOINDIVIDUALS
5.CRACKSOMEJOKES
6.USEREALVIDEOSANDPHOTOS
7.ENGAGEINCONVERSATIONS
8.LETYOURPEOPLEBETHEMSELVES
9.ADMITFAULTWHENAPPROPRIATE
10.STOPMARKETINGSOHARD
TENWAYSTOWASHCORPORATE
STINKOFFYOURCOOLBRAND
@slidesthatrock@jaysondemers

17. ONEMORETHING

18. People don’t trust corporations.
They don’t trust machines.
They do trust other people, though.
Jayson DeMers, AudienceBloom
“

19. STARTHAVING
CONVERSATIONS.
PUTDOWNTHE
MEGAPHONE.
SHOWYOUR
PERSONALITY.

20. MOREPEOPLE
WILLLOVEYOU.

22. TENWAYSTOWASH
CORPORATESTINKOFF
YOURCOOLBRAND
Created by @slidesthatrockBased on article by @jaysondemers

23. PEXELS.COM
Images sourced from

24. slidesthatrock.com
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