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Cross Cultural Communication
Cross-cultural communication in business is important. Intercultural communication refers to messages between members of different societies. Communicating across cultures requires understanding that some cultures need more context, different messages are interpreted differently, and tones and gestures can be misinterpreted. Effective cross-cultural communication involves recognizing different communication styles between cultures and being direct or indirect appropriately. Poor cross-cultural communication can lead to misunderstandings, loss of customers, and poor work conditions and productivity. Overcoming barriers requires mutual respect, awareness of cultural differences, and competence in cross-cultural business communication.
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Cross Cultural Communication
- 1. CROSS CULTURAL COMMUNICATION INBUSINESS CROSS-CULTURE COMMUNICATION Presented By Aditi Thakur -319 Akash. Rastogi – 303 Dering – 323 Ishita Suman - 330
- 2. “The reasonable person adaptshimself to the world, while the unreasonable one persists in trying to adapt the world to himself”
- 5. Inter-cultural Communication Intercultural communication refersto messages transmitted between members of two or more different societies
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- 8. Communicating across cultures needsmore than language Some cultures Need more background and context Need different messages All cultures have different reactions to Tone of voice Nonverbal language All cultures have potential for miscommunication. The more sensitive the message the more miscommunication is.
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- 10. Elements Of EffectiveCrossCultural Communication Recognizing Different Communication Styles Direct-Indirect High Context-Low Context Nonverbal Communication Saving Face How ? Watch people talk with each other Watch body language Watch hand gestures Watch mimics Watch com. is straightforward Watch com. involves elaborate explanations
- 11. Examples of CulturalDifferences Gestures Eye Contact
- 12. Guestures A Japanese gesture AFrench gesture An Iran gesture The Japanese gesture means "angry." The French gesture means "I don't believe you. People even yawn differently in different countries…
- 15. Strategy for EffectiveCommunication Ask Questions Bulid SelfAwareness Think twice Be flexible 10 strategies for effective Cross-Cultural Communication Be Honest Listen Actively Respect differences Recognize the complexity Distinguish perspectives Avoid stereotyping
- 16. Outcomes of PoorCross-Cultural Communication Loss of customers Poor staff retention-high turnover Poor working conditions Misunderstandings Stress Poor morale Poor productivity Lack of cooperation Loss of profits
- 17. Barriers to Cross-CulturalBusiness Communication Internationalization Downsizing Mergers Acquisitions Joint Ventures
- 18. Obstacles to EffectiveCross-Cultural Communication • Lack of communication Lack of spoken dialogue Lack of information Lack of feedback (+ or -) • Being too selective in providing information can cause suspicion and jealosy internal strife. Lack of interest, trust and respect • Language Use of inappropriate language & tone Foreign languages
- 19. Hurdles to haveEffective CrossCultural Communication • • • • • • • Verbal communication Nonverbal communication Social values x belief systems Social customs Business ethics Etiquette and behavior Expectations
- 20. Ways to Overcome •Establish mutual respect and understanding • Enhance cross-cultural awareness • Improve business communication competence
- 21. Points to Rememberin Cross Cultural Communication. Don’t generalize •Don’t stereotype •Be genuine •Have the right intentions •Have a generous heart •Treat people with respect