Cross-cultural communication in business is important. Intercultural communication refers to messages between members of different societies. Communicating across cultures requires understanding that some cultures need more context, different messages are interpreted differently, and tones and gestures can be misinterpreted. Effective cross-cultural communication involves recognizing different communication styles between cultures and being direct or indirect appropriately. Poor cross-cultural communication can lead to misunderstandings, loss of customers, and poor work conditions and productivity. Overcoming barriers requires mutual respect, awareness of cultural differences, and competence in cross-cultural business communication.

1. CROSS CULTURAL
COMMUNICATION IN BUSINESS
CROSS-CULTURE COMMUNICATION
Presented By
Aditi Thakur -319
Akash. Rastogi – 303
Dering – 323
Ishita Suman - 330

2. “The reasonable person
adapts himself to the
world, while the
unreasonable one
persists in trying to adapt
the world to himself”

5. Inter-cultural Communication
Intercultural communication
refers to messages
transmitted between
members of two or more
different societies

7. Communication Process
Receiver
Sender
Message
Encoded
Channel
Message
Message
Decoded
Noise
Feedback
Decoded
Feedback
Channel
Feedback
Encoded

8. Communicating across cultures
needs more than language
Some cultures
Need more background and context
Need different messages
All cultures have different reactions to
Tone of voice
Nonverbal language
All cultures have potential for
miscommunication.
The more sensitive the message the
more miscommunication is.

9. Factors Affecting Intercultural
Communication

10. Elements Of Effective CrossCultural Communication
Recognizing Different Communication Styles
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Direct-Indirect
High Context-Low Context
Nonverbal Communication
Saving Face
How ?
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Watch people talk with each other
Watch body language
Watch hand gestures
Watch mimics
Watch com. is straightforward
Watch com. involves elaborate explanations

11. Examples of Cultural Differences
Gestures
Eye Contact

12. Guestures
A Japanese gesture
A French gesture
An Iran gesture
The Japanese gesture means "angry." The French gesture means "I
don't believe you.
People even yawn
differently in
different
countries…

15. Strategy for Effective Communication
Ask
Questions
Bulid SelfAwareness
Think
twice
Be
flexible
10 strategies
for effective
Cross-Cultural
Communication
Be Honest
Listen
Actively
Respect
differences
Recognize
the
complexity
Distinguish
perspectives
Avoid
stereotyping

16. Outcomes of Poor Cross-Cultural Communication
 Loss of customers
 Poor staff retention-high turnover
 Poor working conditions
 Misunderstandings
 Stress
 Poor morale
 Poor productivity
 Lack of cooperation
 Loss of profits

17. Barriers to Cross-Cultural Business
Communication
 Internationalization
 Downsizing
 Mergers
 Acquisitions
 Joint Ventures

18. Obstacles to Effective Cross-Cultural
Communication
• Lack of communication
Lack of spoken dialogue
Lack of information
Lack of feedback (+ or -)
• Being too selective in providing information
can cause suspicion and jealosy internal strife.
Lack of interest, trust and respect
• Language
Use of inappropriate language & tone
Foreign languages

19. Hurdles to have Effective CrossCultural Communication
•
•
•
•
•
•
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Verbal communication
Nonverbal communication
Social values x belief systems
Social customs
Business ethics
Etiquette and behavior
Expectations

20. Ways to Overcome
• Establish mutual respect and understanding
• Enhance cross-cultural awareness
• Improve business communication competence

21. Points to Remember in Cross Cultural Communication.
Don’t generalize
•Don’t stereotype
•Be genuine
•Have the right intentions
•Have a generous heart
•Treat people with respect