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Cross culture communication
The document explores cross-cultural communication, highlighting differences in communication styles, beliefs, and practices across cultures, and discusses the importance of understanding these differences for effective interaction in diverse environments. It outlines the significance of adapting to a cross-cultural stance, particularly in international business, where successful communication can enhance collaboration and productivity. Key barriers to effective communication, such as ethnocentrism and stereotyping, are identified along with practical do's and don'ts for navigating cross-cultural interactions.
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Cross culture communication
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- 2. Content Introduction Patternsof Cultural Difference Beliefs and Practices Adapting a cross cultural stance High Context Culture Vs. Low Context Culture Barriers to Cross Cultural Communication Cross Cultural Communication in International Businesses Do’s and Don'ts of Cross Cultural Communication Summary
- 3. What is aculture? Culture is the "lens" through which you view the world. It is central to what you see, How you make sense of what you see, How you express yourself.
- 4. We didn't allcome over on the same ship, but we're all in the same boat." – Bernard Baruch, American financier and statesman
- 5. Four Fundamental Patternsof Cultural Difference Communication Styles Attitude towards conflict Decision Making Style Approaches to knowing
- 6. Cross-Culture Communication Cross-Cultural Communicationis a field of study that looks at how people from differing Cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures
- 7. Beliefs and Practices Time In some countries like China and Japan, punctuality is considered important and being late would be considered as an insult. However, in countries such as those of South America and the Middle East, being on time does not carry the same sense of urgency. Space The concept of "personal space" also varies from country to country. In certain countries it is considered respectful to maintain a distance while interacting. However, in other countries, this is not so important.
- 8. Cont’d ODORS: Americansavoid body odors and try to hide them whereas in some Asian culture believe body odor as an act of friendship to ‘breathe the breathe’ of the person with whom they converse. FRANKNESS: North Americans tend to be frank or explicit, quickly getting to the point. Germans and Israelis are even more frank than Americans. Asian tend to be more reticent and implicit.
- 9. Cont’d Intimacy ofRelationship: In many cultures strict social classes exist which determines the extent to which people can be intimate among themselves. Like in America boss directs the subordinates while in Japan it’s the consensus. Values: American believe if one puts hard work ahead of pleasure, success will follow. North Americans expect to change their companies number of times and also expects companies to fire them as per their needs. While in Japan employment tend to be for lifetime. The company is viewed like a family. Loyalty are expected from employees as well as employer.
- 10. Expression OfEmotion: Asian cultures strongly frown upon public display of affection whereas Westerners accepts moderate display of affection. Eastern culture sorrow is expressed with loud, seemingly uncontrolled wailing whereas westerners typically respond with subdued and controlled emotions.
- 11. Anger: Asian VsWestern
- 12. Elderly Days: AsianVs Western Culture
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- 14. About Cross CulturalCommunication All communication is cultural, it draws on ways we have learned to speak and give nonverbal messages Communication is not the same way every day since these factor influence our choices Communication is interactive, so an important influence on its effectiveness is our relationship with others
- 15. Adapting a CrossCultural Stance 1. Know yourself and how you are different 2. Know the value of a little cultural understanding 1. Frame intercultural experiences as opportunities to learn
- 17. Why Cross CultureCommunication is Important Globalization Cross Border movements of people, goods and Data brings more and more cultures into contact with one another and increase the potential cross cultural communication Business Opportunities Job Opportunities Improves the contribution of employees in a diverse workforce Sharing of views and ideas Talent improvisation An understanding of diverse market
- 18. High Context andLow context Cultures High Context Culture High context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because most members know what to do and what to think from years of interaction with each other. Your family is probably an example of a high context environment. Low Context Culture Low context refers to societies where people tend to have many connections but of shorter duration or for some specific reason. In these societies, cultural behavior and beliefs may need to be spelled out explicitly so that those coming into the cultural environment know how to behave.
- 19. High Context vsLow Context Cultures
- 20. Eye Contact Insome cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude. In USA, the cheapest, most effective way to connect with people is to look them into the eye. Most people in Arab culture share a great deal of eye contact and may regard too little as disrespectful. English culture, a certain amount of eye contact is required, but too much makes many people uncomfortable. In South Asian and many other cultures direct eye contact is generally regarded as aggressive and rude.
- 21. How can thesame Gestures be treated differently in different cultures
- 22. Blocks to CulturalCommunication Ethnocentrism The belief in the inherent superiority of one’s own ethnic group or culture “my way is the best” A Pakistani thinking that using chopsticks at every meal is stupid. Discrimination Differential treatment of an individual due to minority status actual or perceived. Islamophobia: term of prejudice against, hatred towards, or fear of the religion of Islam or Muslims When Muslim Women Tahira Ahmed faced discrimination by flight attendant, passengers over unopened soda can
- 23. Cont’d Stereotyping Generalizingabout a person while ignoring presence of individual difference e.g. All white people are all racist. All Blacks are great basketball players French are romantic Cultural Blindness Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture
- 24. Cultural Imposition Belief that every one should conform to one’s own culture. E.g. the process of westernization in Asian countries causes a conflict of opinion between the people of Asian Countries. There is a conflict of opinion between the conservative Islamist and Liberal people in Pakistani society. Tone Difference Refers to the tones and vocals of communications which is also greatly influenced by the cultural differences among different countries. Even silence has different meanings in different cultures.
- 25. Boss: Asian VsWestern
- 26. Blooper Kentucky Fried Chicken enteredthe Chinese market, to their horror they discovered that their slogan "finger licking' good" came out as "eat your fingers off“
- 27. Why Cross CultureCommunication Matters in International Business Developing products and services. Communicating and interacting with foreign business partners. Screening and selecting foreign distributors and other partners. Negotiating and structuring international business ventures. Interacting with current and potential customers from abroad. Preparing for overseas trade fairs and exhibitions. Preparing advertising and promotional materials.
- 28. Multicultural Workforce Workforcedynamic demographics is a significant factor in the productivity of a business. The business leaders must think about how to manage a diverse workforce, sell to an increasingly diverse customer base, and deal with the suppliers who represent a variety of world views. It is also important for staff retention - less recruiting costs. Cultural diversity can become the core competency if channelized properly. Different approaches to resolving conflict.
- 29. Do’s of CrossCulture Communication Avoid Assumptions, jokes which are misunderstood Use symbols, diagrams and pictures. Avoid using slang and idioms, choosing words that will convey only the most specific denotative meaning; Investigate their culture's perception Take cultural and local differences into account. Say what you do and do what you say. Make sure that your communication is line with the audience; use understandable language. Find out what cultural factors
- 30. Don’ts of CulturalCommunication Using the same approach world-wide. Considering traditional knowledge and practices as ‘backward’. Letting cultural differences become a source of conflict that hinder the process or work. Fail to ignore culturally-dependent enabling and counteracting forces. Fail to take language barriers into account.
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- 32. Summary The wayof communication is not same across the world. Difference exists in ways of expressions of people belonging to various culture. Therefore, it is important to understand how modes of communication vary across culture and avoid some common misunderstanding to better understand the aspects of cross culture communication. We should know about different beliefs and practices of various cultures and become more adaptive. There are various blocks to cross cultural communication, we should avoid them and help bringing people together. Cross culture communication is of significant importance to international businesses because they help bringing the diverse workforce together and increase productivity. It is of equally important to the universities across world who have a multicultural set of students in their campuses.