The document discusses cross-cultural communication and its importance. It notes that culture shapes how people view and interpret the world. Effective cross-cultural communication is important for multinational businesses, global job opportunities, and sharing of ideas. However, differences in communication styles, decision-making, and underlying beliefs between cultures can lead to misunderstandings and conflicts if not properly understood and navigated. The document provides examples of cultural differences and tips for developing strong cross-cultural communication skills.

1. Presented By:
Bhavna
Divya
Megha
Nilesh
Ravi

3.  Culture is the "lens" through which you view the
world.
 It is central to what you see.
 How you make sense of what you see.
 How you express yourself.

4. Cross Culture Communication
Intercultural Communication is the process of sending and
receiving messages between people whose cultural background
could lead them to interpret verbal and non-verbal signs differently.

5. Why Cross Culture
Communication is important ?
 Multinational Companies
 Business Opportunities
 Job Opportunities
 Improves the contribution of
employees in a diverse workforce
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market
 International meetings and
conferences
Globalization
Cross border movement of people, goods and data brings more and more cultures into contact
with one another and increases the potential of cross culture communication.

6. Cultural Conflicts in work place
Cultural conflicts arise because of the differences in values and norms of behaviors of people
from different cultures. A person acts according to the values and norms of his or her culture;
another person holding a different worldview might interpret his or her behavior from an opposite
standpoint. This situation creates misunderstanding and can lead to conflict.

7. What is different?
 Communication Styles
 Attitudes toward conflicts
 Decision making style
 Approaches to knowing
What is hidden below the surface?
 Beliefs
 Values
 Expectations
 Attitudes
Fundamental Patterns of Cultural Difference

8. Common cultural differences
Perception of
time & Space
Meetings &
Social Visits
Food
Acceptable
Dress
Eye Contact
gestures

9. Perception of time and space

10. Meetings And Social Visits

11. Food

12. Acceptable Dress

13. Eye Contact

14. Gestures

15. Developing Cross Culture Communication Skills
Be Flexible and open to change
Sensitive to verbal and nonverbal behavior
Aware of values, beliefs, practices of other cultures.
Sensitive to differences within cultures
Speak slowly
Ask distinct and positive questions
Take turns
Be supportive
Write it down
Avoid slangs

16. High Context and Low Context Cultures

17. Cultures that rely heavily on non-verbal and subtle situational cues in
communication
High Context Culture

18. Low Context Culture
Cultures that rely heavily on words to convey meaning in
communication.