This document discusses communication across cultures and provides information on various aspects of cross-cultural communication. It defines communication and describes the importance of understanding differences in how people from diverse cultures communicate. Specific challenges that can arise include misunderstandings due to language barriers or cultural insensitivity. The document advocates establishing common ground, understanding different work cultures and information processing styles, and increasing trust between parties. It also outlines factors like attitudes, social organizations and non-verbal cues that can influence cross-cultural interactions.

1. COMMUNICATION ACROSS
CULTURES
GROUP 2
VISHAL MEHRA
DAVINDER SINGH
TOJU UWATSE
TANVEER KAUR
CAN ZAIM

2. WHAT IS COMMUNICATION ?
 TRANSFER OF INFORMATION.
 REALLY, IS IT THAT SIMPLE.
 NO.
 TYPES OF COMMUNICATION
 VERBAL COMMUNICATION.
 NON VERBAL
COMMUNICATION.

3. CROSS- CULTURAL COMMUNICATION
 ALSO CALLED AS ACROSS
CULTURAL COMMUNICATION.
 ITS SEEK TO UNDERSTAND HOW
PEOPLE FROM DIFFERENT
COUNTRIES, CULTURES ETHNIC
BACKGROUNDS BEHAVE,
COMMUNICATE AND PERCEIVE THE
WORLD AROUND THEM CULTURES.

4. The Communication Process

5. NOISE
“ANYTHING THAT
INTERFERES WITH, SLOWS
DOWN, OR REDUCES
THE CLARITY OR
ACCURACY OF A
COMMUNICATION. ”
NOISE CAN BE EXTERNAL
OR INTERNAL, AND IT CAN
DISRUPT THE
COMMUNICATION
PROCESS AT ANY POINT.

6. IMPORTANCE OF CROSS-CULTURAL
COMMUNICATION
Cross-cultural communication in business
happens between any two companies
regardless of their location.
To effect productive business relationships,
every organization needs to be sensitive to the
potential issues of cross-cultural
communication

7.  COMMON GROUND:
FIRST THING TO ESTABLISH IS THE COMMON GROUND – GROUND RULES.
 INFORMATIONAL CONTEXT:
UNDERSTAND - WORK CULTURE OF PARTNERS - HOW THEY PROCESS
INFORMATION.
 TRUST:
INCREASE TRUST AND RESPECT BETWEEN THE TWO PARTIES INVOLVED.
 QUALITY:
QUALITY OF INFORMATION IMPROVES IF DELIVERED IN A MANNER
THAT ALL PARTIES INVOLVED UNDERSTAND.

8. VARIABLES AFFECTING COMMUNICATION
Be aware of variables that can affect the communication process by
influencing a person’s perceptions :
1. ATTITUDE.
2. SOCIAL ORGANIZATIONS.
3. THOUGHT PATTERNS.
4. ROLES.
5. LANGUAGE.
6. NON-VERBAL COMMUNICATION .
7. TIME .

9. NONVERBAL COMMUNICATION
“A PICTURE IS WORTH A THOUSAND WORDS”
Comprises of :
1. KINESICS.
2. PROXEMICS.
3. PARALANGUAGE.
4. OBJECTS.

10. 1. Kinesics :
Communication through
body movement, postures,
facial expressions, gestures
or eye contact.
2. Proxemics:
Influence of power and space
in communication.
NONVERBAL COMMUNICATION

11. 3. Paralanguage:
How something is said rather
than the content.
Example: The rate and tone of
speech.
4. Objects:
Environment speaks through
effects and material as how
much object attracts a person.
Example : office design,
furniture, appearance, etc.
NONVERBAL COMMUNICATION

12. MANAGING CROSS CULTURAL COMMUNICATION
Some of the steps to manage cross cultural communication includes :
1. DEVELOPING CULTURAL SENSITIVITY.
2. CAREFUL ENCODING.
3. SELECTIVE TRANSMISSION.
4. CAREFUL DECODING OF FEEDBACK.
5. FOLLOW-UP ACTIONS.

13. CAUSES OF CULTURAL CONFLICT
 MISUNDERSTANDINGS - LANGUAGE, ATTITUDE
 CULTURAL IGNORANCE AND INSENSITIVITY.
 LACK OF AWARENESS - DIFFERENT LIFESTYLE PRACTICES.
 DIFFERENCES IN CULTURAL PRACTICE.
 DIFFERENCES IN PERCEPTION.

14. WHAT CAN YOU DO DIFFERENTLY

15. THANK YOU !!!

16. QUESTIONS ??