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1. CROSS Culture COMMUNICATION
“ The reasonable person adapts himself to the world, while the
unreasonable one persists in trying to adapt the world to himself ”

2. Culture
 Culture is the ideas, customs, and social
behavior of a particular people or society.
 A culture is a way of life of a group of
people - the behavior, beliefs, values and
symbols that they accept, generally without
thinking about them, and that are passed
along by communication and imitation from
one generation to the next.

3. Cross culture communication
 Cross cultural communication is a field of
study that looks at how people from
different cultural backgrounds
communicate, in similar and different
ways among themselves, and how they
make an effort to communicate across
cultures.

4. Blocks to cultural communication
 Ethnocentrism: Inability to accept another
culture’s world view; “my way is the best”.
 Discrimination: Differential treatment of
an individual due to minority status.
 Stereotyping: Generalizing about a person
while ignoring presence of individual
difference.

5. Blocks to cultural communication
 Cultural Blindness: Differences are
ignored and one proceeds as though
differences did not exist.
 Cultural Imposition: Belief that everyone
should conform to the majority.

6. Cultural conflicts in work place
 Cultural conflicts arise because of the
differences in values and norms of behavior of
people from different cultures.
 Two individuals acting upon their cultural
values and norms, might interpret their
behavior from an opposite standpoint.
 This situation creates misunderstanding and
can lead to conflict.

7. Importance of cross culture
 Globalization
 Business opportunities
 Job opportunities
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market

8. Differences to consider in cross culture
communication
 Frequency of eye contact
 Assertiveness
 Usage of hands while talking
 Volume of speech
 Physical distance between communicators
 Use of facial expressions

9. Skills to overcome differences
 Respecting differences and working
together
 Building trust across Cultural Boundaries
 Understanding Body language
 Connecting with people

10. Need for cross cultural communication in business
 Cultural diversity is perceived quite often
around the world with the change in
climate, countries, states, religion,
language, race, and gender.
 For a business to develop in technically
competent and advanced global village, in
terms of communication, travel and
transportation, this cultural diversity must
be breached.