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CROSS-CULTURE COMMUNICATION By  VENKATESAN.T
[object Object]
What is a culture? Culture is the "lens" through which you view the world.  It is central to what you see, How you make sense of what you see, How you express yourself .
Four Fundamental Patterns of Cultural Difference What is different? ,[object Object],[object Object],[object Object],[object Object]
Cross Culture Communication Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.
Why Cross Culture  Communication is important ? Globalization:  Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High Context and Low Context Cultures High Context Culture:-  Cultures that rely heavily on non-verbal and subtle situational cues in communication. Low Context Culture:-  Cultures that rely heavily on words to convey meaning in communication.
Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
Cont… ,[object Object],[object Object],[object Object],[object Object]
Gesture: ,[object Object],USA=OK JAPAN=MONEY RUSSIA=ZERO BRAZIL=INSULT
How can the same Gestures be treated differently in different cultures
Blocks to Cultural Communication 1. Ethnocentrism :  Inability to accept another culture's world view;  "my way is the best."  2.  Discrimination :  Differential treatment of an individual due to  minority status; actual and perceived;  e.g., "we just aren't equipped to .Serve people like that."  3.  Stereotyping :   Generalizing about a person while ignoring presence  of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."
4.Cultural Blindness:  Differences are ignored and one proceeds  as  though differences did not exist; e.g., "there's no need to worry about a  person's culture  5.Cultural Imposition:  Belief that everyone should conform to the  majority; e.g., "we know what's best for you, if you don't like it you can  go elsewhere."  6.Tone Difference :  Formal tone change becomes embarrassing and off-putting in some cultures . Cont…
Improving Cross Culture Communication
TEN Pre-cautions in Cultural Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEVELOPING CROSS CULTURAL COMMUNICATION SKILLS   "Tact is the ability to describe others as they see themselves.“ –  Abraham Lincoln 
Skills To Overcome Differences ,[object Object],[object Object],[object Object],[object Object]
Business is not a one day match  Business in Today’s Scenario is not a  “National Match”  but is a  “Olympics” , where there are International Players. Only that Individual / Company can survive which has done its homework well & developed its uniqueness.
 

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Cross Culture Communication

  • 2.
  • 3. What is a culture? Culture is the "lens" through which you view the world. It is central to what you see, How you make sense of what you see, How you express yourself .
  • 4.
  • 5. Cross Culture Communication Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.
  • 6.
  • 7. High Context and Low Context Cultures High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication. Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.
  • 8. Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
  • 9.
  • 10.
  • 11. How can the same Gestures be treated differently in different cultures
  • 12. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to .Serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."
  • 13. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures . Cont…
  • 14. Improving Cross Culture Communication
  • 15.
  • 16. DEVELOPING CROSS CULTURAL COMMUNICATION SKILLS "Tact is the ability to describe others as they see themselves.“ – Abraham Lincoln 
  • 17.
  • 18. Business is not a one day match Business in Today’s Scenario is not a “National Match” but is a “Olympics” , where there are International Players. Only that Individual / Company can survive which has done its homework well & developed its uniqueness.
  • 19.