The ppt describes cross cultural communication as an aspect of our business environment and notice the need of engagement of different cultures in a business scenario.

1. CROSS
CULTURE
COMMUNICATI
ON
“The reasonable person adapts himself to the world, while the
unreasonable one persists in trying to adapt the world to himself”

2. CULTURE
• Culture is the "lens" through which you view the world.
• It is central to what you see , how you make sense of what you see
and how you express yourself.
CROSS CULTURE
• It is a study that looks at how people from
different cultural backgrounds communicate, in similar and different
ways among themselves, and how they endeavour to communicate
across cultures.

3. IMPORTANCE OF CROSS
CULTURE
• Cross border movement of people, goods and data brings
more and more cultures into contact with one another and
increases the potential of cross culture communication.
• Major reasons being :
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse
workforce
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market

4. CULTURAL CLASSIFICATION
LOW CONTEXT IN BUSINESS
Business before friendship
Credibility through expertise & performance
Agreements by legal contract
Negotiations efficient
HIGH CONTEXT IN BUSINESS
No business without friendship
Credibility through relationships
Agreements founded on trust
Negotiations slow & ritualistic

5. FUNDAMENTAL
DIFFERENCE
Communication
Styles
Attitudes
toward conflicts
Decision making
style
Approaches to
knowing

6. BELIEFS VALUES
EXPECTATION ATTITUDE

7. FEW EXAMPLES
•Eye Contact
In some cultures, looking people in the eye is
assumed to indicate honesty and straightforwardness; in
others it is seen as challenging and rude.
 In USA, the cheapest, most effective way to connect with
people is to look them into the eye.
In South Asian and many other cultures direct eye contact
is generally regarded as aggressive and rude.

8. •Gesture
i. EGYPT – be patient
ii. ITALY – What exactly do exactly
mean ?
iii. GREECE – That’s just perfect

9. OBSTACLES IN CULTURAL
COMMUNICATION
• Values and attitudes: The manager may have different
values than his or her employees or the employees may
even have different values and attitudes. At the end of the
day it is the task that has to be completed and having
different values and attitudes can be overcome if all
employees all share a common vision and goals.
• Apprehension: The manager may not have enough
knowledge about how to deal with diverse employees in a
specific situation. This may result in misunderstandings
and even conflict in the business. The manager needs to
acquire “cultural skills”.

10. • Ignorance: Managers should never assume that all employees are
similar. Communication should never be offensive to employees of a
different cultures because of ignorance. That is why it is so important that
managers should know how employees differ in terms of their own cultures.
• Racism: The danger of racism or prejudice towards employees because of
their race is that it can be conscious or unconscious, intentional or even
unintentional. It is important that a manager should never show any
intolerance against employees with different cultural backgrounds.

11. SAFETY MEASRURES IN
CROSS CULTURE
COMMUNICATION
1. Avoid Negative Questions
2. Take Turns
3. Be Supportive
4. Check Meanings
5. Avoid Slangs
6. Maintain Etiquette

12. SKILLS
Respecting Differences and Working Together
Building Trust Across Cultural Boundaries
Understanding Body Language
Connecting with people

13. THANKYOU!
31-01-2017 CROSS CULTURE COMMUNICATION 13
By:
Shantanu Mishra