This document provides information about Godrej Appliances and their products. It discusses Godrej's washing machines, refrigerators, and air conditioners. It presents market share data for these categories in India and compares Godrej's products and pricing to competitors like LG. The document also gives a brief history of Godrej Appliances and an overview of their business areas.
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This is useful for educators and learners of MBA, which is made in lucid style for easier understanding and to be a handy tool before exams or while teaching.
1BHK and 2BHK-Compact apartments in this 13 acre township replete with modern amenities. Less than 3kms from station. Infrastructure projects proposed to make this an excellent investment choice
This is useful for educators and learners of MBA, which is made in lucid style for easier understanding and to be a handy tool before exams or while teaching.
We provide mechanical, electrical, and plumbing (MEP) engineering design services all under one roof. With our technical expertise and multidisciplinary approach to building services design we can bridge the gap between the requirements of the client and efficiency of planning.
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20. BRIEF INSIGHT
In 1958, Godrej Appliances makes the very first
refrigerator in India
The total sales of the Indian Refrigerator market
was 8.4 million units in 2010-2011
The Indian refrigerator market registered an
annual growth rate of 15 percent for the fiscal
year 2010-11
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20
21. Indian Refrigerator Market Category-Wise
23.75%
76.25%
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Direct Cool
Frost Free
21
29. SYNOPSIS
It was officially launched on 14th Oct, 2010 in Maharashtra,
Goa
Developed with the idea to target the bottom of the pyramid
customers
It is the world’s cheapest refrigerator
Features:
Price Rs.3700
43 litres capacity
Weighs around 8.9 kg
Plastic body (Rust Free)
It consumes only 55 Watt power
It runs on dual power supply (230V AC & 12V DC)
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35. AC Market – Over The Years
(in million numbers)
4
3.6
3.5
3.14
2.8
3
2.5
2.2
2
1.5
1
0.5
0
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2008
2009
GODREJ
Gr. 2010
No. 9
2011
35
36. Indian Air Conditioner Market
Total 3,144,000 Units
21.47%
46.72%
19.88%
9%
11/28/2013
11.93%
FY:2010-11 Gr. No. 9
GODREJ
L.G
VOLTAS
SAMSUNG
Godrej
OTHERS
36
63. PLACE
Godrej Appliances launches first
ever exclusive brand showroom in
Raipur
Distribution
Channel
FACTORY
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REGIONAL
DISTRIBUTING
CENTER
DISTRIBUTOR
GODREJ
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SUB-DEALER
CONSUMER
63
64. SWOT Analysis
Strength
Weakness
Distribution network
Advertisement
Trained management
Offers not so affective
Supply Chain
Payment in Installment not possible
R&D
Diversified Interest
Increased Personal disposable income.
Strong Competitors
Improving Life style
Branding of competitors
Double income family
No. of Working Women
Opportunities
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Threats
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65. FINDINGS
• Product Quality is good but customer first
preference is LG.
• Products are rated well by dealers Pricing and
Reliability.
• Frequent innovation in product is needed.
• After sales service need to be looked into.
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65