Cross Cultural Communication in Business
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In today’s global business world, cross cultural communication is the key to do business internationally. Have a look at my work to understand how cultural context influence our communication & subsequently our business.
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Cross Cultural Communication in Business
- 1. Cross Cultural Communication for Business Prepared by: Kazi Obaidur Rahman IBA, University of Dhaka Email: kz.obaidur@yahoo.com
- 2. Topics Covered • Communication and Culture • Cross Cultural Communication • Importance of Cross Cultural Communication • Barriers of Cross Cultural Communication • Tips for Effective Cross Cultural Communication 2
- 3. Communication • Is a process of share ideas, views, information, emotion etc. • Ultimate goal is to get something from receivers • Vital element for business 3
- 5. Cultural Affects on Communication Communication Language Values Norms AttitudesPerception Beliefs Behavior 5
- 6. Cross Cultural Communication • Focuses on how people from different cultures, background, beliefs and communities communicate across different cultures... 6 URL: https://www.youtube.com/watch?v=PSt_op3fQck
- 7. Cross Cultural Communication: Importance • Business opportunities in global market • Technological advancements • Job opportunities • Diverse work force 7
- 8. Cross Cultural Communication: Importance (contd.) • Sharing of views and ideas • Productivity and efficiency • Team work • Effective leadership • Strategic planning 8
- 9. Results of Poor Cross Cultural Communication Stage 1 • Misunderstanding • Lack of co-operation Stage 2 • Hostile work environment • High employee turnover • Poor productivity Stage 3 • Loss of customers • Declining revenue 9
- 10. Cross Cultural Communication: Barriers • Language differences • Social differences • Religious beliefs • High context vs. Low context • Stereotyping • Non-verbal differences 10
- 11. Barriers: High Context vs. Low Context Approach • Directness • Appraisal • Importance of word • Negotiation process High Context • Indirect • Credibility through relationships • Agreements founded on trust • Slow negotiation Low Context • Direct • Credibility through expertise • Agreements by legal contract • Efficient negotiation 11
- 12. Barriers: Degree of Cultural Context Japan Latin Americans & Arabs Anglo French Germans & North Americans Low Context High Context 12
- 13. Barriers: Stereotype Religion Race Gender Regional 13
- 14. Barriers: Non Verbal • In different culture different Gesture has different meaning • The customs and significance of Eye Contact vary widely between cultures Japan: Money Afghanistan: Obscene Canada: Ok Russia: Zero 14
- 15. Barriers: Non Verbal (contd.) • The Perception of Time differs cross culturally • Different cultures handles Personal Space differently 15
- 16. Tips for Effective Cross Cultural Communication • Know yourself, your culture and your audience • Be open to new ideas and appreciate cultural differences • Build trust through interactions • Avoid using difficult idioms • Pay attention to body language • Be a learner 16
- 17. Tips for Effective Cross Cultural Communication (contd.) • Slow down and speak clearly • Listen actively without interrupting the other party • Avoid misunderstandings and misinterpretations • Show respect for each other 17
- 18. Tips for Effective Cross Cultural Communication (contd.) • Observe but don’t interpret according to your own culture –don’t form stereotypes • Don’t assume you understand non-verbal signals • Understand your own stereotypes and learn about other cultures with openness • Don’t take behavior personally even if it’s insulting in your culture 18
- 19. Conclusion • Cross Cultural communication is challenging as well as exciting in today’s business world • There are countless differences between cultures. Most important thing is to recognize them, respect them & understand them when necessary • Maintain etiquette • Mutual respect is the Key to successful cross cultural communication • With recipient's culture in mind, we have to modify our communication accordingly Awareness Recognition Adaptation Respect 19
- 20. Thank You!