1.Why Keyword research 2.Insertion Of Keywords 3. How to select relevant Keywords to my business 4. Search Operators that helps in keyword Research and competitor analysis.

1. Keywords and Search Operators
for SEO
Rakshit B

2. Why Keyword Research
• Google bots crawl a website to determine the
topic of the pages.
• Google can only crawl text.
• Doesn’t crawl images, flash files or gifs.
• Keyword/Keywords help determine the topic
of a website.

3. Where Should I Insert Keywords
• Title
• URL
• Meta Description
• H1 and H2 tags
• Alt tags for images
• Content (optimal usage)

4. What Keywords suit my Website
• Theme of my website and its pages
• What I want to sell.
• What are people looking for?
• What is the competition for the keywords I
am using?

5. How to know What people are looking
for?
• Relevant searches
Suggests what people looked for which they
found out was closely matching their queries.
• Google Trend
Gives the search trend graph of keywords over a
period of time, regional interest, related topics and
queries.

7. How to check the competition for the
keywords I am using?
• Number of search results search engine
returns for a keyword is the competition.
• It includes from exact match to broadly
related results.
• We can use search operators in Google to
check the competition of a keyword

8. Search Result Snippet

9. Title tag competion
• Title is the first indicator for users of what
they are looking for.
• Title should contain the focus keyword to not
only catch the attention of the users but also
the crawlers.
• Using the operator ‘intitle’, we can check
competition over our focus keyword.
• it gives a fair idea about who are our
competitors for the focus keyword.

11. Intitle:”buy indian cricket jersey
online”

12. URL
• URL in a snippet is displayed below the title.
• A URL containing the focus keyword is an SEO
friendly practice
• If the query of a user matches our focus
keyword, it appears bold
• Also, it makes user feel that a landing is
dedicated for exactly what they are looking
for.

13. Inurl:”buy Indian cricket jersey online”

14. Description
• Contains the focus keyword.
• A two line ad summary of a page.
• Not a direct SEO ranking factor but helps
increase in CTR.

15. Intext:”buy mobiles online”

16. Thankyou