The document outlines the importance of Search Engine Optimization (SEO) and specifically focuses on on-page SEO activities like optimizing content, images, and links to enhance website visibility. Key components include keyword optimization, meta tags, alt tags, robots.txt, and link structures aimed at improving search engine rankings. Overall, it emphasizes balancing keyword usage with readability and the significance of clean internal linking for better navigation.

1. Search Engine Optimization

2. SEO ON PAGE
ACTIVITY

3. • Search Engine Optimization:
• SEO is a process to increase the awareness of
your business though optimizing your
website. seo services helps in generating
leads and increase in the number of visits on
your web page.

4. • What is On Page SEO ?
• On page SEO is the process of optimizing the
content of your website. This includes the
text, images and links on your website.
Anything uploaded to your site's domain is
considered on page.
• If you want branding activities to take place
online, SEO is a great help.

5. • Keyword Optimization & Synonyms
• Meta Tags and Title Tags
• Alt Tag
• Image Optimization
• Robots.txt
• Link Optimization
• Anchor Text:

6. SEO Consider

7. • Keyword Optimization & Synonyms
• Your site’s content needs to be optimized in
such a way that it can suit both search
engines & your readers. Stuffing your site
with too many keywords can make your site
unreadable. So you will need to have some
sort of balance between your keywords &
your content.

8. Meta Tags and Title Tags
• Meta Tags and Title Tags
• Once you are done with researching your
keyword then move to the next park that
would be implementation on websites. For
this you need to create Meta tags and title
tags for your pages. Without tags it would be
difficult to see results from SEO

9. • Meta descriptions
• Meta descriptions are HTML attributes that
provide concise explanations of the contents
of web pages. Meta descriptions are
commonly used on search engine result pages
(SERPs) to display preview snippets for a given
page.
• The description should optimally be between
150-160 characters

10. • Alt Tag
• Images can create more organic traffic and therefore
it is necessary to optimize necessary images present
in the website. Optimizing images with Alt tags
increases the chances of your website to appear in
the search engine more often than usual. If you look
at your traffic statistics you would realize that good
traffic comes from search images and therefore it is
important that you use proper Alt tag. Don’t attempt
to write an entire story on Alt tag. It should be short
and descriptive.

11. • Robots.txt
• The robots exclusion protocol (REP), or
robots.txt is a text file webmasters create to
instruct robots (typically search engine
robots) how to crawl and index pages on
their website.

12. • you have done some serious reading about your
website optimization, you probably would have come
across the reference to the phrase “optimization of
anchor text”. This article shall discuss the definition
and importance of anchor text and how you can use
this powerful website optimization feature to get high
ranking in search engines.
• What is Anchor Text?
• Anchor text is the visible hyperlinked text on the
page.
• The Anchor Text is another important part which
should be selected very carefully because this text
will be used not only of search engines but also for
the navigation purpose. You should try to use best
keywords in your anchor text.

13. • Link Optimization
• It is important to optimize your internal & external
outbound links for search engines as well as to give your
visitors a better navigation.
• Important elements of Link Optimization:
• Try using good Anchor Text when you are linking to other
people. Include the appropriate keyword in the anchor text
which gives the outbound link a ‘proper meaning’ and
value.
• A good & clean Internal Link Structure with proper use of
anchor text will definitely help. E.g. “Credit Card
Application” is a better anchor text compared to “click
here”
• If you are using a CMS, then try using permalinks. This way
your keywords/post title will be on the link itself and thus it
will valued more by the search engines.

14. Important factors of On Page SEO
• Important factors of On Page SEO
• Site design
• Keywords
• Meta Tags
• Title Tags
• Alt Tag
• File Size

15. Keywords and Site design
• Keywords and Site design
• A detailed study of the website, with
keywords research can help you a lot in your
success campaign. If your research goes
wrong, i.e. if your researched keyword is
wrong your websites will yield no result.
Therefore it is important that you keep your
on page perfect for a kick start activities.

16. Meta Tags and Title Tags
• Meta Tags and Title Tags
• Once you are done with researching your
keyword then move to the next park that would
be implementation on websites. For this you
need to create Meta tags and title tags for your
pages. Without tags it would be difficult to see
results from SEO activities. Title tags is the most
basic SEO techniques and therefore should be
done professionally and uniquely

17. Images
• Images
• Most people prefer searching something with image.
Image grabs a lot of attention in SEO world. With
proper image link on your content can create huge
traffic. It is very much helpful when you are trying to
create links to your website for off page optimization.
Image uploaded on same domain where the content is
given adds more value to your website. It is with the
algorithms that are used to select image for Google
image. Upload your image from main server rather
than from any free site.

18. Alt Tag
• Alt Tag
• Images can create more organic traffic and therefore it
is necessary to optimize necessary images present in
the website. Optimizing images with Alt tags increases
the chances of your website to appear in the search
engine more often than usual. If you look at your traffic
statistics you would realize that good traffic comes
from search images and therefore it is important that
you use proper Alt tag. Don’t attempt to write an entire
story on Alt tag. It should be short and descriptive.

19. File Size
• File Size
• Images can make your page load slowly. The
image size can be a major factor. With Google
panda update the time has became a majored
algorithm. It is important that you keep your files
light so that people don’t have problem
downloading it. Gif format is the most preferred
format for web user to upload photos. It is
important that you regularly update your content
and blogs.

20. THANK you
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