On-page SEO involves basic tactics like using target keywords in titles, content, and meta descriptions. Off-page SEO refers to factors outside a website like backlinks, domain authority, and social media promotion. The document emphasizes that an effective SEO strategy must consider both on-page and off-page elements.

1. On Page SEO And Off Page SEO
4

2. On Page SEO
And Off Page
SEO:
When planning your SEO strategy, you have to
focus on both, on-page SEO and off-page SEO.

4. What Is On Page SEO?
1

5. What Is On
Page SEO?
On-page SEO involves the use of the most basic
SEO tactics like:
•Using target keywords in your title and content
•Optimizing the meta description to stand out in the
SERPs
•Using ALT tags and HTML code

6. Here, your URL structure, your content, the
target keywords, meta descriptions and titles
and even your navigation matters.

7. What Is Off-Page SEO?
2

8. What Is Off-
Page SEO?
On page SEO factors are all those factors that can
be controlled. For example, you have complete
control on what’s on your website, the type of
content you have and the efforts you make to rank
on the search engines.

9. When it comes to off-page SEO, it’s more about the
factors that are off-your page. One example here is
of the backlinks from other websites on your website.
Here are some important off-page SEO factors to
pay attention to;
•Backlinks
•Domain authority
•Social promotion
•Local SEO
•PPC

10. Both on page and off page SEO go hand in hand and
you can’t overlook the importance of one on another.
When making your SEO strategy, you need to
consider all the factors that can affect your site’s
ranking, whether it’s on your website or off your
website.