This document discusses strategic marketing management through new media marketing. It notes that 93% of online experiences begin with search engines and 97% of consumers search online for products and services. Mobile marketing is highlighted as important with over half of mobile users expecting fast load times and turning to competitors due to bad mobile sites. New media marketing is described as relationship-focused using social media, emails and blogs to engage consumers through interactive content. The document provides links to tools, training resources and professionals to assist with areas like SEO, analytics and local search optimization.

1. Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.Org
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Strategic Marketing Management Through
New Media Marketing
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6. Understand Your Target Market!
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• 93% of online experiences begin with a search engine.
• 97% of consumers search for product and services online.
• Online search is the #1 driver of traffic to websites.
• 75% of users never scroll past the first page of search results.
• Over 39% of customers today come from search engine.
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Where Do Consumers Search From?
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Mobile Marketing Is The Next Big Thing!
57% would not recommend a business with a bad mobile site.
71% of mobile users expect a mobile site to load as fast as a desktop.
40% have turned to a competitors site after a bad mobile experience.
95% of Smartphone users search for local information.
61% of users call a business after searching.
59% will visit business location after searching on mobile.
90% of these people will act within 24 hours.
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11. Website
Online Adverting
SEO
Email Marketing
Social Media
Content Marketing
Online PR
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12. New Media Marketing
• Focused on building relationship
• Permission based rather then selling
• Social Media, Opt-In emails, Blogs, etc...
• Interactive, immediate, accessible, constantly evolving
• Requires consumer engagement for success
• Requires time and discipline
• Anyone can participate and generate word of mouth
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13. Keyword Research Tools
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14. Competitive Analysis Tools
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15. Why Social Media?
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18. Co-Working Space
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20. Business & Entrepreneurship Trainings
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21. Finding Professionals
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22. Recommended Books
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23. Links and Recourses
Crowdfunding:
https://fundly.com
https://www.causes.com
https://www.justgive.org
https://www.crowdrise.com
http://www.razoo.com
https://www.kickstarter.com
http://www.gofundme.com
http://www.firstgiving.com
https://www.indiegogo.com
Co-Working Space:
http://geekdom.com
http://cafecommercesa.org
http://venturepointsa.com
http://www.firecatstudio.com
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24. Links and Recourses
Business Trainings:
http://sasbdc.org
https://www.score.org
http://www.accion.org
http://www.sba.gov
http://venturelab.org
http://saonlinemarketing.com/
Finding Professionals:
https://freelancer.com
https://www.odesk.com
https://www.elance.com
http://www.peopleperhour.co
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http://99designs.com
http://studio.envato.com
http://www.coroflot.com
http://www.guru.com
https://www.fiverr.com
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25. SEO Tools
moz.com/tool
woorank.com
alexa.com
compete.com
link-assistant.com
majesticseo.com
moz.com/local/
Google Analytics
Google Webmaster tool
opensiteexplorer.org
socialcrawlytics.com
gtmetrix.com
webpagetest.org
internetmarketingninjas.com
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