This document discusses search engine optimization techniques. It explains that SEO is the process of optimizing a website to achieve high rankings in search engine results pages for important keywords. Keywords should be selected based on the product, course, or website content. Google's AdWords keyword tool can show keyword search volumes and which sites are targeting certain keywords. The document also discusses on-page and off-page optimization techniques, different types of keyword matches, page rank, and black hat techniques to avoid.

1. prepared by
Akram Mohammed

2. •It is the process of setting up a website in a manner that it
achieves solid, high rankings of Search Engine Results
Pages for your most important keywords and key phrases
•Typically, the earlier a site appears in the search engine
results list, the more visitors it will receive from the search
engine.
•1 example about 2 students

3. The key word should be selected based on :
1.product
2.course
3.related content of website

4. •Google adwords keyword tool.
•This will show how many times the keyword is
searched by the user locally and globally
andwhich websites are targeting this keyword.

6. Keywords Match Types
 Broad
 Phrase
 Exact
 Negative keyword

7.  Any sequence of words in a query which
matches the keyword it will show our web
page.
Phrase Match:
 Query should be match with the exact keyword
and any number of words before and after in the
query.
Broad Match:

8. Exact Match:
 The user should type the exact keyword
selected by web designer then only it will
display the result.
Negative Match:
 There are some negative words which can be
eliminated
Example: free, city names etc.

9. Website Page Rank:
 It is nothing but the google’s way of ranking the
webpage.
 Page rank ranges from 0 to 10.
 Initially the web site has the page rank as nil “-”

10. Onpage Optimization:
 on-page optimization is a technique of seo in which
we done on the pages of the website itself.
 In On Page seo design website seo friendly.
Factors:
 Design
 Page Layout
 Navigation
 Articles
 Keywords- Research
 Description
 Article Should Be Optimized

11. Of-page Optimization:
 off-page optimization is a technique of seo in which we
covers activity that takes place elsewhere (e.g. link-
building) outside the website.
 In the off page seo we doesn’t change the website. We
change back linking options.
Factors:
 Site Submission of Google & Top Search Engine
 Sitemap submission Google webmaster, Bing Master
 Feed submission, Directory Submission

12.  Blog Submission, Article Submission.
 Social Networking, Social Book marking.

13. Black Hat Techniques:
• Hidden content:
• <!—Search engine optimisation, SEO, professional
search engine optimisation company, spamming
search engines –->
• Repeating keywords in description many times
• Getting links from the bad websites

16. Panda Update