This document provides guidance on building effective websites. It discusses optimizing websites for multiple browsers, deciding site structure like number of pages and target market. Key recommendations include creating company and navigation pages, adding calls to action and social media links, and ensuring mobile friendliness. Basic steps outlined are getting a domain name, web hosting service, and platform. Domain names should be business/keyword focused and easy to remember. Types of hosting include shared, dedicated, cloud and WordPress. Search engine optimization and email list building are also covered.