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Personal Brand

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PERSONAL BRAND EXPLORATION
Juan Herrera
Project & Portfolio I: Week 1
JULY 2, 2023
I am a 22 years old Colombian, I was raised to be an
honest and hardworking person. From where I come
from, we are taught to be strong people and to use
every single experience as a learning opportunity and
as a chance to grow. I am very passionate about the
things I love, I work hard for what I want, and I am a
strong believer that working with others in a team,
will make you go further.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Recording Artist
• A&R manager
• Talent Agent
BRAND ARCHETYPE – The explorer
archetype is one that goes functions
very well in this industry, I am a
resourceful person, I am passionate for
what I do and that is why I put a lot of
effort into my work.
Recording Artists in the Music Industry
Recruiters and A&R managers
TARGET AUDIENCE
Jesus Lopez
Outreach Plan:
• Work on my music so that when I meet him, he can see the
trajectory that I already have trajectory in the industry.
• The way I plan to communicate firstly with Jesus is through
his LinkedIn page where he will also be able to see my
experience.
• After a week I would find an email to which I can write a
follow up email to check for any updates or in case the first
way of communication didn’t work
PROFILE
PICTURE Chairman for Universal Music
LATAM
Sebastian Krys
Outreach Plan:
• The first task that I will be completing is doing research on
the requirements needed for this job and working on my
resume.
• Sebastian is a Full Sail graduate and I have already reached
out to him for advice through his social media, so I would
continue to do that.
• After 2 weeks weeks of first communicating, I would write
a follow up message to check if there are any updates in
my process .
PROFILE
PICTURE CEO at Rebeleon Entertainment
Aldo Gonzalez
Outreach Plan:
• The task that I will complete is researching what the
necessary skills are to work in A&R for a record label.
• Aldo has a very big social media presence in which he always
includes an email where you can reach him, so I would use
that email to write to him.
• I would write a follow up email after two weeks to check for
any updates.
PROFILE
PICTURE
Senior Vice President A&R at
Universal Music Latin
GOALS
Short Term: (Immediately After Graduation, 2024)
• I will continue to work in new music in order to expand
my catalog and growing my social media platform by
consistently posting updates on my music by December
2024.
Mid Term: (2029)
• I will be able to start developing the initial ideas of my
own talent agency with the help of the experience that I
have gained by working on the industry those past few
years and with the knowledge that I acquired in college
and previous jobs.
Long Term: (YEAR)
• I will be a recognized recording artist in both the English
and Spanish market and I will have my own talent agency
that I will use to help fellow Latinos so that they can have
the same chances that I did.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Enterprise resource planning
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Complex problem solving Novice / Adept / Expert
Office suite software
SOFT
HARD
Novice / Adept / Expert
Accounting software Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

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Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Juan Herrera Project & Portfolio I: Week 1 JULY 2, 2023
  • 2. I am a 22 years old Colombian, I was raised to be an honest and hardworking person. From where I come from, we are taught to be strong people and to use every single experience as a learning opportunity and as a chance to grow. I am very passionate about the things I love, I work hard for what I want, and I am a strong believer that working with others in a team, will make you go further. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Recording Artist • A&R manager • Talent Agent BRAND ARCHETYPE – The explorer archetype is one that goes functions very well in this industry, I am a resourceful person, I am passionate for what I do and that is why I put a lot of effort into my work. Recording Artists in the Music Industry
  • 4. Recruiters and A&R managers TARGET AUDIENCE Jesus Lopez Outreach Plan: • Work on my music so that when I meet him, he can see the trajectory that I already have trajectory in the industry. • The way I plan to communicate firstly with Jesus is through his LinkedIn page where he will also be able to see my experience. • After a week I would find an email to which I can write a follow up email to check for any updates or in case the first way of communication didn’t work PROFILE PICTURE Chairman for Universal Music LATAM Sebastian Krys Outreach Plan: • The first task that I will be completing is doing research on the requirements needed for this job and working on my resume. • Sebastian is a Full Sail graduate and I have already reached out to him for advice through his social media, so I would continue to do that. • After 2 weeks weeks of first communicating, I would write a follow up message to check if there are any updates in my process . PROFILE PICTURE CEO at Rebeleon Entertainment Aldo Gonzalez Outreach Plan: • The task that I will complete is researching what the necessary skills are to work in A&R for a record label. • Aldo has a very big social media presence in which he always includes an email where you can reach him, so I would use that email to write to him. • I would write a follow up email after two weeks to check for any updates. PROFILE PICTURE Senior Vice President A&R at Universal Music Latin
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • I will continue to work in new music in order to expand my catalog and growing my social media platform by consistently posting updates on my music by December 2024. Mid Term: (2029) • I will be able to start developing the initial ideas of my own talent agency with the help of the experience that I have gained by working on the industry those past few years and with the knowledge that I acquired in college and previous jobs. Long Term: (YEAR) • I will be a recognized recording artist in both the English and Spanish market and I will have my own talent agency that I will use to help fellow Latinos so that they can have the same chances that I did.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Enterprise resource planning SOFT HARD Novice / Adept / Expert Data Analysis Novice / Adept / Expert Critical thinking Novice / Adept / Expert Complex problem solving Novice / Adept / Expert Office suite software SOFT HARD Novice / Adept / Expert Accounting software Novice / Adept / Expert Active Learning Novice / Adept / Expert Service Orientation Novice / Adept / Expert
  • 7. I help motivate Latin people to go and follow their dreams by showing them that if I could do it then so can they, and by creating opportunities for them with what I learned in college. PROMISE
  • 8. CREDENTIALS Work Experience: • Worked at the front desk in Hasti Yoga & Pilates. Education: • Music Business, B.S., Full Sail University Awards: • Volunteer work in Goles de Vida Foundation. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Paing Zaw Industry Experience: • Music Producer, Recording Engineer, and Music Business Professional Education: • Bachelor's degree in Music Business and a Diploma in Audio Engineering Leadership Experience: • Extensive experience working at a prominent post-production studio in Myanmar Skills and Proficiencies: • Understanding of the music industry • Sound designer • Pro tools and Logic pro YOUR NAME Overall Online Presence: • His overall presence is good, although he hasn’t updated his page recently, he has very good descriptions of his skills, experience and abilities, he has 70 connections which I think is a good number • Grade: Superior, 80/100 HEADSHOT HEADSHOT Industry Experience: • Recording artist, songwriter Education: • Bachelor’s degree in Music Business Leadership Experience: • Volunteer at Goles de Vida Foundation Skills and Proficiencies: • Dominance in Excel • Songwriting • Understanding of the music industry Overall Online Presence: • I recently started using my LinkedIn so I need to keep working in the information that I include and my overall presence in this platform and start working on my connections • Grade: Average 60/100
  • 10. COMPETITION BRIAN VICKERS Noteworthy Experience: • Assistant music supervisor at Walt Disney Studios • Music supervisor at Trailer Park Group JUAN HERRERA HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Bachelor’s of music, vocal performance with jazz studies. • Associate’s of science, Recording Arts Skills and Proficiencies: • Music licensing • Music publishing • Music supervision Overall Online Presence: • He has an amazing presence in this platform, it is very updated and you can tell he is very constant and organized, he has over 500 connections and al of his experience and abilities are perfectly put • Grade: Superior, 100/100 Industry Experience: • Recording artist, songwriter Education: • Bachelor’s degree in Music Business Leadership Experience: • Volunteer at Goles de Vida Foundation Skills and Proficiencies: • Dominance in Excel • Songwriting • Understanding of the music industry Overall Online Presence: • I recently started using my LinkedIn so I need to keep working in the information that I include and my overall presence in this platform and start working on my connections • Grade: Average 60/100
  • 11. BRAND POSITION I am an extremely passionate person when it comes to doing what I love, and I love this industry. I am willing to put my best efforts in everything that I do, and I will always bring something new to the table. Not only do I care about this industry from a business perspective, buy also from an artist’s point of view, I am honest, hardworking and love interacting with people and learning about their experiences. JUAN HERRERA
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Full Sail Hall of Fame ‣ April 2024 | Winter Park, FL • Grammy U conference ‣ April 2024 | Miami, FL • Torneo nacional del joropo ‣ June 2023 | Villavicencio, Colombia Digital Marketing • Primary Content: I will be creating and posting original music and all the process that goes behind the scenes when working on music. • Primary Tools: I will use social media to promote my content, such as Instagram, TikTok and twitter, my goal is to post something music related at least twice a week. • Website: I will use it to promote my content and also to start building a bigger platform and also use it to identify which are the things that I need to work in more to keep a good social media reputation. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Music producer with experience in both the English and Spanish market and different genres. 2025 Formal Education • Music Business B.S. 2024. Technical Skills • Project management, Rebeleon Entertainment, November 2024 • Problem solving, Rebeleon Entertainment • Management, Rebeleon Entertainment Soft Skills • Communication, Universal Music Group Latin • Time Management • Adaptability
  • 14. JUAN HERRERA Have you ever struggled with a writer's block? Well, what I do is guiding you in the process when you want to bring and idea to life. In fact, my songwriting is proof of how I can overcome this.
  • 15. REFERENCES Sign up. LinkedIn. (n.d.). https://www.linkedin.com/search/results/people/?connectionOf=%5B %22ACoAADM-StkBYija_UeT6Ir08- 2QVT90AsSAqWQ%22%5D&network=%5B%22F%22%2C%22S %22%5D&origin=MEMBER_PROFILE_CANNED_SEARCH&sid =Nmd O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org / F., –Shawna, G., –Gustavo, B., E., G., –Abigail, W., S., S., L., G., L., M., A., E., –Francois, G., –Rosty, M., –Mia, P., –Vy, O., B., W., A., & P., A. (n.d.). Job search - millions of jobs hiring near you. ZipRecruiter. https://www.ziprecruiter.com/ Rebeleon. (n.d.). https://www.rebeleon.net/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.