2. Hello! My name is Jace Phelps, and I am 21 years
old and residing in Spring
fi
eld, Virginia. Currently, I
am attending Full Sail University, where I will obtain
a bachelor's degree in music business. For nearly
my entire life, I have been obsessed with music and
the culture around it. Since a young age, I have
listed to, attended concerts, and researched nearly
every single genre of music. Since 2020, I have
been writing, executively producing, recording,
promoting, and releasing music on all major
platforms. After realizing my success in the
fi
eld and
learning more about the music industry as a whole, I
decided that my passion surely lies within it.
Whether it is being a recording artist, an A&R
representative, or an artist manager, I know that my
career path aligns with a record label and
somewhere within the music industry.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Talent Agent
• Talent Representative
• Entertainment Specialist
BRAND ARCHETYPE -
The brand archetype I have
obtained is “The Magician.” This
archetype is known for being
charismatic, innovative, and
articulative. By leveraging the laws of
the universe, this archetype is able to
help make dreams come true for
oneself as well as others.
Agents and Business Managers for Artists,
Performers, and Athletes
4. Hiring Managers at Music Label Companies
TARGET AUDIENCE
Wendy Gillette
Outreach Plan:
• The task I will complete to prepare for initial contact
with Ms.Gillette is to follow her on LinkedIn.
• The mode of communication I will use to make your
initial contact with Ms.Gillette is to send her an email.
• The timeframe in which I will follow up with Ms.Gillette
is by March 25, 2023.
Talent Acquisition Manager at
Universal Music Group
Alex Pribula
Outreach Plan:
• The task I will complete to prepare for initial contact
with Mr.Pribula is to follow him on LinkedIn.
• The mode of communication I will use to make your
initial contact with Mr.Pribula is to direct message him
via LinkedIn.
• The timeframe in which you will follow up with
Mr.Pribula is by March 22, 2023.
Recruiter at Warner Music
Group
Judy DiSaverio
Outreach Plan:
• The task I will complete to prepare for initial contact
with Ms.DiSaverio is to follow her on LinkedIn.
• The mode of communication I will use to make your
initial contact with Ms.DiSaverio is to send her an email.
• The timeframe in which I will follow up with
Ms.DiSaverio is by March 12, 2023.
Talent Acquisition Partner at
Warner Music Group
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I would like to obtain an entry-label position at a major
label as an A&R representative.
‣ I will need to graduate and then get accepted at
this position by a record label. Est. October 2024
Mid Term: (2028)
• I would like to grow strong network connections with
peers in the music industry.
‣ I will need to gain 500+ connections on LinkedIn,
5,000+ followers on Instagram, and hand out over
2,000 business cards. Est December 2028
Long Term: (2045)
• I would like to help a record label sign and develop a top-
tier artist for the label.
‣ I will need to help sign the artist to said label and
have them develop a top 5 Billboard 200 album,
as well as a number one Billboard 100 hit song.
Est December 2045
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word processing software
SOFT
HARD
Novice / Adept / Expert
Presentation software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Operating system software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Service Orientation Novice / Adept / Expert
7. I help musicians and artists ful
fi
ll their
dreams by furthering their expertise and
unlocking their full potential in their
respective
fi
elds.
PROMISE
8. CREDENTIALS
Work Experience:
• Independent Artist, Writer, and Performer
• Executive Producer
• Music Engineer
• Sports Coach
Education:
• Adavanced High School Diploma, West
Spring
fi
eld High School (2019)
• Business Administration, A.S., Northern
Virginia Community College (2021)
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Presidential Honors List
• Deans List
• National Junior Honors Society Member
• Over 500,000+ streams on Spotify, Apple,
and Youtube Music
9. COMPETITION
Madison Ranell
Canale
Industry Experience:
• Intern at Coeur d' Alene Records
• Intern at Cranberry Music
• Street Team Member at Fan to Band
Education:
• Music Business, B.S., Full Sail University
Leadership Experience:
• Barista at Starbucks
• Communication and Operations Supervisor at Manna
Skills and Pro
fi
ciencies:
• Interpersonal Skills - 5 endorsements
• Written Communication - 3 endorsements
• Critical Thinking - 5 endorsements
Jace Phelps
Overall Online Presence:
• 294 connections, banner image customized,
professional headshot?, highly detailed pro
fi
le, multiple
published articles, other social media not listed,
LinkedIn URL not customized
• Grade: Above Average, 88 out of 100
Industry Experience:
• Independent Artist, Writer, and
Performer
• Executive Producer at Passion
Records
• Music Engineer at Passion Records
Education:
• Advanced High School Diploma, West Spring
fi
eld High
School (2019)
• Business Administration, A.S., Northern Virginia
Community College (2021)
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Sports Coach at SYC
• Former Member of “DECA”
• Several years of being an athlete and in sports
leadership roles
Skills and Pro
fi
ciencies:
• Interpersonal Skills - 0 endorsements
• Complex Problem Solving - 0 endorsements
• Active Learning - 0 endorsements
Overall Online Presence:
• 5 connections, banner image is customized,
nonprofessional headshot, average detailed pro
fi
le, No
published articles, Is active on other social media,
LinkedIn URL not customized
• Grade: Average (New Pro
fi
le), 55 out of 100
10. COMPETITION
Walter Jones
Noteworthy Experience:
• Works at Sony Music Group (EVP Head of A&R Sony
Music Publishing, Previously Vice President)
• Previously worked at Universal Music Publishing Group
(Co-Head of A&R)
Jace Phelps
Industry Experience:
• EVP Head of A&R Sony Music
Publishing
• Co-Head of A&R at Universal Music
Group
• Vice President at Universal Music
Publishing Group
Education:
• Communications, B.S., Clarke Atlanta University
Skills and Pro
fi
ciencies:
• Social Media - 10 endorsements
• Music - 9 endorsements
• Entertainment- 5 endorsements
Overall Online Presence:
• 500+ Connections, banner image is not customized?,
No headshot listed, Below detailed pro
fi
le, No
published articles, No other social media listed, Non
customized URL
• Grade: Below Average, 45 out of 100
Industry Experience:
• Independent Artist, Writer, and
Performer
• Executive Producer at Passion
Records
• Music Engineer at Passion Records
Education:
• Advanced High School Diploma, West Spring
fi
eld High
School (2019)
• Business Administration, A.S., Northern Virginia
Community College (2021)
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Sports Coach at SYC
• Former Member of “DECA”
• Several years of being an athlete and in various sports
leadership roles
Skills and Pro
fi
ciencies:
• Interpersonal Skills - 0 endorsements
• Complex Problem Solving - 0 endorsements
• Active Learning - 0 endorsements
Overall Online Presence:
• 5 connections, banner image is customized,
nonprofessional headshot, average detailed pro
fi
le, No
published articles, Is active on other social media,
LinkedIn URL not customized
• Grade: Average (New Pro
fi
le), 55 out of 100
11. BRAND POSITION
For record labels actively seeking an individual suitable for
artist management, talent relations, or a representative
position, I provide several years of experience and expertise in
developing and promoting artists. Throughout the past half-
decade, with limited materials, I have self-taught myself and
expanded my brand along with several other artists. I seek to
expand to a notable, larger platform with better building
materials that is willing to give me a fair chance within their
company.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Labelcoin AMA - Onboarding Artists
‣ March 8th, 2023 | Online (www.Evenbrite.com)
• SXSW 2023
‣ March 13-17th, 2023 | Austin Texas
• Music Biz
‣ May 9-12th, 2023 | Nashville, Tennessee
Digital Marketing
• Primary Content: The content I will create and publish online
is digital albums and singles. I will write, record, and promote
my own body of work as an artist and then publish it on all
major streaming platforms.
• Primary Tools: The social networks I will use to promote my
content are Instagram, Twitter, Facebook, and SubmitHub. I
will use these platforms around three to
fi
ve times a week by
posting regularly to promote my content.
• Website: I will use my digital portfolio site moving forward to
help build my brand awareness online by posting links on my
various social media platforms, as well as making business
cards that have a QR code present that directs people to said
website.
13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek as I embark on my career
path is an individual who has many years of experience
in the
fi
eld of
fi
nding and developing artists. I believe
that this person should be currently employed at a
record label and have a passion for music, as well as
making others’ dreams come true. Est. to Partnership
October 2024
Formal Education
• Music Business, B.S., Full Sail University (Exp. 2024)
Technical Skills
• Spreadsheet software - Excel Essential Training
(Microsoft 365) (Linkedin Learning), June 2023
• Operating system software (Linkedin Learning) -
Windows Terminal Skills September 2023
• Analytical or scienti
fi
c software- Software Analysis &
Testing (Coursera), March 2024
Soft Skills
• Persuasion - Introduction to Psychology (Coursera),
June 2024
• Service Orientation - Service Orientation in Industry 4.0
(Omni stack) , November 2023
• Social Perceptiveness - Social Perceptiveness (Los
Angeleles Paci
fi
c University Extension) , April 2024
14. Jace Phelps
You know how artists always have room for
improvement? Well, what I do is help
fi
nd talented artists
and develop them to their best ability. In fact, I will spend countless hours
researching and analyzing artists to see their potential and
fi
nd exactly what will
help make them the best version of themselves and the best in the business.
“
15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET
OnLine. (n.d.). Retrieved March 5, 2023, from https://www.onetonline.org/link/summary/
13-1011.00
Alana Bonilla on 04/08/2022 in Music Business | Permalink | Comments (0). (2022, April 8). 7
music conferences you should check out in 2022. Hypebot. Retrieved March 5, 2023, from
https://www.hypebot.com/hypebot/2022/04/7-music-conferences-you-should-check-out-
in-2022.html
Free online course: Software analysis & testing from Udacity. Class Central. (n.d.). Retrieved
March 5, 2023, from https://www.classcentral.com/course/udacity-software-analysis-
testing-8568
Introduction to psychology. Coursera. (n.d.). Retrieved March 5, 2023, from https://
www.coursera.org/learn/introduction-psychology
ITProTV. (2022, September 14). Windows Terminal Skills Online Class: LinkedIn Learning,
formerly Lynda.com. LinkedIn. Retrieved March 5, 2023, from https://www.linkedin.com/
learning/windows-terminal-skills
Legrand, E. (2022, February 17). Walter Jones joins Sony Music Publishing to lead the
company's A&R efforts in the USA. Creative Industries News. Retrieved March 5, 2023, from
https://creativeindustriesnews.com/2022/02/walter-jones-joins-sony-music-publishing-to-lead-
the-companys-ar-efforts-in-the-usa/
Madison Ranell Canale - intern - coeur d' alene records | linkedin. (n.d.). Retrieved March 6,
2023, from https://www.linkedin.com/in/madisonranell
Magician brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, April 13). Retrieved March 5, 2023, from https://
www.kayeputnam.com/brand-archetype-magician/
Music & Tech Track: SXSW conference. SXSW. (2023, January 13). Retrieved March 5, 2023,
from https://www.sxsw.com/conference/music-and-tech/
Music biz annual conference: JW Marriott Nashville. Music Business Association. (2023, March
1). Retrieved March 5, 2023, from https://musicbiz.org/events/music-biz-annual-conference/
Service orientation in Industry 4.0 - Online Course. OmniStack Connect. (2022, June 15).
Retrieved March 5, 2023, from https://omnistackconnect.omnihrc.com/product/service-
orientation-in-industry-4-0?v=7516fd43adaa
Social Perceptiveness - Los Angeles Paci
fi
c University. (n.d.). Retrieved March 6, 2023, from
https://x.lapu.edu/product?catalog=social_perceptiveness
Starting a business: A step-by-step guide. Business News Daily. (n.d.). Retrieved March 5,
2023, from https://www.businessnewsdaily.com/4686-how-to-start-a-business.html
Taylor, D. (2022, December 12). Getting started with Excel for Microsoft 365 - excel essential
training (microsoft 365) video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
Retrieved March 5, 2023, from https://www.linkedin.com/learning/excel-essential-training-
microsoft-365-17231101/getting-started-with-excel-for-microsoft-365?autoplay=true
Walter Jones - University of south carolina - linkedin. (n.d.). Retrieved March 6, 2023, from
https://www.linkedin.com/in/walter-jones-960882168
