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PB Project 1: Exploring Your Personal Brand

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JacePhelps

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PERSONAL BRAND EXPLORATION
Jace Phelps
Project & Portfolio I: Week 1
March 5th, 2023
Hello! My name is Jace Phelps, and I am 21 years
old and residing in Spring
fi
eld, Virginia. Currently, I
am attending Full Sail University, where I will obtain
a bachelor's degree in music business. For nearly
my entire life, I have been obsessed with music and
the culture around it. Since a young age, I have
listed to, attended concerts, and researched nearly
every single genre of music. Since 2020, I have
been writing, executively producing, recording,
promoting, and releasing music on all major
platforms. After realizing my success in the
fi
eld and
learning more about the music industry as a whole, I
decided that my passion surely lies within it.
Whether it is being a recording artist, an A&R
representative, or an artist manager, I know that my
career path aligns with a record label and
somewhere within the music industry.
IDENTITY
PROFESSION
Potential Job Titles:
• Talent Agent
• Talent Representative
• Entertainment Specialist
BRAND ARCHETYPE -
The brand archetype I have
obtained is “The Magician.” This
archetype is known for being
charismatic, innovative, and
articulative. By leveraging the laws of
the universe, this archetype is able to
help make dreams come true for
oneself as well as others.
Agents and Business Managers for Artists,
Performers, and Athletes
Hiring Managers at Music Label Companies
TARGET AUDIENCE
Wendy Gillette
Outreach Plan:
• The task I will complete to prepare for initial contact
with Ms.Gillette is to follow her on LinkedIn.
• The mode of communication I will use to make your
initial contact with Ms.Gillette is to send her an email.
• The timeframe in which I will follow up with Ms.Gillette
is by March 25, 2023.
Talent Acquisition Manager at
Universal Music Group
Alex Pribula
Outreach Plan:
• The task I will complete to prepare for initial contact
with Mr.Pribula is to follow him on LinkedIn.
• The mode of communication I will use to make your
initial contact with Mr.Pribula is to direct message him
via LinkedIn.
• The timeframe in which you will follow up with
Mr.Pribula is by March 22, 2023.
Recruiter at Warner Music
Group
Judy DiSaverio
Outreach Plan:
• The task I will complete to prepare for initial contact
with Ms.DiSaverio is to follow her on LinkedIn.
• The mode of communication I will use to make your
initial contact with Ms.DiSaverio is to send her an email.
• The timeframe in which I will follow up with
Ms.DiSaverio is by March 12, 2023.
Talent Acquisition Partner at
Warner Music Group
GOALS
Short Term: (Immediately After Graduation, 2024)
• I would like to obtain an entry-label position at a major
label as an A&R representative.
‣ I will need to graduate and then get accepted at
this position by a record label. Est. October 2024
Mid Term: (2028)
• I would like to grow strong network connections with
peers in the music industry.
‣ I will need to gain 500+ connections on LinkedIn,
5,000+ followers on Instagram, and hand out over
2,000 business cards. Est December 2028
Long Term: (2045)
• I would like to help a record label sign and develop a top-
tier artist for the label.
‣ I will need to help sign the artist to said label and
have them develop a top 5 Billboard 200 album,
as well as a number one Billboard 100 hit song.
Est December 2045
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word processing software
SOFT
HARD
Novice / Adept / Expert
Presentation software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Operating system software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

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PB Project 1: Exploring Your Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Jace Phelps Project & Portfolio I: Week 1 March 5th, 2023
  • 2. Hello! My name is Jace Phelps, and I am 21 years old and residing in Spring fi eld, Virginia. Currently, I am attending Full Sail University, where I will obtain a bachelor's degree in music business. For nearly my entire life, I have been obsessed with music and the culture around it. Since a young age, I have listed to, attended concerts, and researched nearly every single genre of music. Since 2020, I have been writing, executively producing, recording, promoting, and releasing music on all major platforms. After realizing my success in the fi eld and learning more about the music industry as a whole, I decided that my passion surely lies within it. Whether it is being a recording artist, an A&R representative, or an artist manager, I know that my career path aligns with a record label and somewhere within the music industry. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Talent Agent • Talent Representative • Entertainment Specialist BRAND ARCHETYPE - The brand archetype I have obtained is “The Magician.” This archetype is known for being charismatic, innovative, and articulative. By leveraging the laws of the universe, this archetype is able to help make dreams come true for oneself as well as others. Agents and Business Managers for Artists, Performers, and Athletes
  • 4. Hiring Managers at Music Label Companies TARGET AUDIENCE Wendy Gillette Outreach Plan: • The task I will complete to prepare for initial contact with Ms.Gillette is to follow her on LinkedIn. • The mode of communication I will use to make your initial contact with Ms.Gillette is to send her an email. • The timeframe in which I will follow up with Ms.Gillette is by March 25, 2023. Talent Acquisition Manager at Universal Music Group Alex Pribula Outreach Plan: • The task I will complete to prepare for initial contact with Mr.Pribula is to follow him on LinkedIn. • The mode of communication I will use to make your initial contact with Mr.Pribula is to direct message him via LinkedIn. • The timeframe in which you will follow up with Mr.Pribula is by March 22, 2023. Recruiter at Warner Music Group Judy DiSaverio Outreach Plan: • The task I will complete to prepare for initial contact with Ms.DiSaverio is to follow her on LinkedIn. • The mode of communication I will use to make your initial contact with Ms.DiSaverio is to send her an email. • The timeframe in which I will follow up with Ms.DiSaverio is by March 12, 2023. Talent Acquisition Partner at Warner Music Group
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • I would like to obtain an entry-label position at a major label as an A&R representative. ‣ I will need to graduate and then get accepted at this position by a record label. Est. October 2024 Mid Term: (2028) • I would like to grow strong network connections with peers in the music industry. ‣ I will need to gain 500+ connections on LinkedIn, 5,000+ followers on Instagram, and hand out over 2,000 business cards. Est December 2028 Long Term: (2045) • I would like to help a record label sign and develop a top- tier artist for the label. ‣ I will need to help sign the artist to said label and have them develop a top 5 Billboard 200 album, as well as a number one Billboard 100 hit song. Est December 2045
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Word processing software SOFT HARD Novice / Adept / Expert Presentation software Novice / Adept / Expert Complex Problem Solving Novice / Adept / Expert Active Learning Novice / Adept / Expert Spreadsheet software SOFT HARD Novice / Adept / Expert Operating system software Novice / Adept / Expert Persuasion Novice / Adept / Expert Service Orientation Novice / Adept / Expert
  • 7. I help musicians and artists ful fi ll their dreams by furthering their expertise and unlocking their full potential in their respective fi elds. PROMISE
  • 8. CREDENTIALS Work Experience: • Independent Artist, Writer, and Performer • Executive Producer • Music Engineer • Sports Coach Education: • Adavanced High School Diploma, West Spring fi eld High School (2019) • Business Administration, A.S., Northern Virginia Community College (2021) • Music Business, B.S., Full Sail University (Exp. 2024) Awards: • Presidential Honors List • Deans List • National Junior Honors Society Member • Over 500,000+ streams on Spotify, Apple, and Youtube Music
  • 9. COMPETITION Madison Ranell Canale Industry Experience: • Intern at Coeur d' Alene Records • Intern at Cranberry Music • Street Team Member at Fan to Band Education: • Music Business, B.S., Full Sail University Leadership Experience: • Barista at Starbucks • Communication and Operations Supervisor at Manna Skills and Pro fi ciencies: • Interpersonal Skills - 5 endorsements • Written Communication - 3 endorsements • Critical Thinking - 5 endorsements Jace Phelps Overall Online Presence: • 294 connections, banner image customized, professional headshot?, highly detailed pro fi le, multiple published articles, other social media not listed, LinkedIn URL not customized • Grade: Above Average, 88 out of 100 Industry Experience: • Independent Artist, Writer, and Performer • Executive Producer at Passion Records • Music Engineer at Passion Records Education: • Advanced High School Diploma, West Spring fi eld High School (2019) • Business Administration, A.S., Northern Virginia Community College (2021) • Music Business, B.S., Full Sail University (Exp. 2024) Leadership Experience: • Sports Coach at SYC • Former Member of “DECA” • Several years of being an athlete and in sports leadership roles Skills and Pro fi ciencies: • Interpersonal Skills - 0 endorsements • Complex Problem Solving - 0 endorsements • Active Learning - 0 endorsements Overall Online Presence: • 5 connections, banner image is customized, nonprofessional headshot, average detailed pro fi le, No published articles, Is active on other social media, LinkedIn URL not customized • Grade: Average (New Pro fi le), 55 out of 100
  • 10. COMPETITION Walter Jones Noteworthy Experience: • Works at Sony Music Group (EVP Head of A&R Sony Music Publishing, Previously Vice President) • Previously worked at Universal Music Publishing Group (Co-Head of A&R) Jace Phelps Industry Experience: • EVP Head of A&R Sony Music Publishing • Co-Head of A&R at Universal Music Group • Vice President at Universal Music Publishing Group Education: • Communications, B.S., Clarke Atlanta University Skills and Pro fi ciencies: • Social Media - 10 endorsements • Music - 9 endorsements • Entertainment- 5 endorsements Overall Online Presence: • 500+ Connections, banner image is not customized?, No headshot listed, Below detailed pro fi le, No published articles, No other social media listed, Non customized URL • Grade: Below Average, 45 out of 100 Industry Experience: • Independent Artist, Writer, and Performer • Executive Producer at Passion Records • Music Engineer at Passion Records Education: • Advanced High School Diploma, West Spring fi eld High School (2019) • Business Administration, A.S., Northern Virginia Community College (2021) • Music Business, B.S., Full Sail University (Exp. 2024) Leadership Experience: • Sports Coach at SYC • Former Member of “DECA” • Several years of being an athlete and in various sports leadership roles Skills and Pro fi ciencies: • Interpersonal Skills - 0 endorsements • Complex Problem Solving - 0 endorsements • Active Learning - 0 endorsements Overall Online Presence: • 5 connections, banner image is customized, nonprofessional headshot, average detailed pro fi le, No published articles, Is active on other social media, LinkedIn URL not customized • Grade: Average (New Pro fi le), 55 out of 100
  • 11. BRAND POSITION For record labels actively seeking an individual suitable for artist management, talent relations, or a representative position, I provide several years of experience and expertise in developing and promoting artists. Throughout the past half- decade, with limited materials, I have self-taught myself and expanded my brand along with several other artists. I seek to expand to a notable, larger platform with better building materials that is willing to give me a fair chance within their company. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Labelcoin AMA - Onboarding Artists ‣ March 8th, 2023 | Online (www.Evenbrite.com) • SXSW 2023 ‣ March 13-17th, 2023 | Austin Texas • Music Biz ‣ May 9-12th, 2023 | Nashville, Tennessee Digital Marketing • Primary Content: The content I will create and publish online is digital albums and singles. I will write, record, and promote my own body of work as an artist and then publish it on all major streaming platforms. • Primary Tools: The social networks I will use to promote my content are Instagram, Twitter, Facebook, and SubmitHub. I will use these platforms around three to fi ve times a week by posting regularly to promote my content. • Website: I will use my digital portfolio site moving forward to help build my brand awareness online by posting links on my various social media platforms, as well as making business cards that have a QR code present that directs people to said website.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I will seek as I embark on my career path is an individual who has many years of experience in the fi eld of fi nding and developing artists. I believe that this person should be currently employed at a record label and have a passion for music, as well as making others’ dreams come true. Est. to Partnership October 2024 Formal Education • Music Business, B.S., Full Sail University (Exp. 2024) Technical Skills • Spreadsheet software - Excel Essential Training (Microsoft 365) (Linkedin Learning), June 2023 • Operating system software (Linkedin Learning) - Windows Terminal Skills September 2023 • Analytical or scienti fi c software- Software Analysis & Testing (Coursera), March 2024 Soft Skills • Persuasion - Introduction to Psychology (Coursera), June 2024 • Service Orientation - Service Orientation in Industry 4.0 (Omni stack) , November 2023 • Social Perceptiveness - Social Perceptiveness (Los Angeleles Paci fi c University Extension) , April 2024
  • 14. Jace Phelps You know how artists always have room for improvement? Well, what I do is help fi nd talented artists and develop them to their best ability. In fact, I will spend countless hours researching and analyzing artists to see their potential and fi nd exactly what will help make them the best version of themselves and the best in the business. “
  • 15. REFERENCES 13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET OnLine. (n.d.). Retrieved March 5, 2023, from https://www.onetonline.org/link/summary/ 13-1011.00 Alana Bonilla on 04/08/2022 in Music Business | Permalink | Comments (0). (2022, April 8). 7 music conferences you should check out in 2022. Hypebot. Retrieved March 5, 2023, from https://www.hypebot.com/hypebot/2022/04/7-music-conferences-you-should-check-out- in-2022.html Free online course: Software analysis & testing from Udacity. Class Central. (n.d.). Retrieved March 5, 2023, from https://www.classcentral.com/course/udacity-software-analysis- testing-8568 Introduction to psychology. Coursera. (n.d.). Retrieved March 5, 2023, from https:// www.coursera.org/learn/introduction-psychology ITProTV. (2022, September 14). Windows Terminal Skills Online Class: LinkedIn Learning, formerly Lynda.com. LinkedIn. Retrieved March 5, 2023, from https://www.linkedin.com/ learning/windows-terminal-skills Legrand, E. (2022, February 17). Walter Jones joins Sony Music Publishing to lead the company's A&R efforts in the USA. Creative Industries News. Retrieved March 5, 2023, from https://creativeindustriesnews.com/2022/02/walter-jones-joins-sony-music-publishing-to-lead- the-companys-ar-efforts-in-the-usa/ Madison Ranell Canale - intern - coeur d' alene records | linkedin. (n.d.). Retrieved March 6, 2023, from https://www.linkedin.com/in/madisonranell Magician brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, April 13). Retrieved March 5, 2023, from https:// www.kayeputnam.com/brand-archetype-magician/ Music & Tech Track: SXSW conference. SXSW. (2023, January 13). Retrieved March 5, 2023, from https://www.sxsw.com/conference/music-and-tech/ Music biz annual conference: JW Marriott Nashville. Music Business Association. (2023, March 1). Retrieved March 5, 2023, from https://musicbiz.org/events/music-biz-annual-conference/ Service orientation in Industry 4.0 - Online Course. OmniStack Connect. (2022, June 15). Retrieved March 5, 2023, from https://omnistackconnect.omnihrc.com/product/service- orientation-in-industry-4-0?v=7516fd43adaa Social Perceptiveness - Los Angeles Paci fi c University. (n.d.). Retrieved March 6, 2023, from https://x.lapu.edu/product?catalog=social_perceptiveness Starting a business: A step-by-step guide. Business News Daily. (n.d.). Retrieved March 5, 2023, from https://www.businessnewsdaily.com/4686-how-to-start-a-business.html Taylor, D. (2022, December 12). Getting started with Excel for Microsoft 365 - excel essential training (microsoft 365) video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. Retrieved March 5, 2023, from https://www.linkedin.com/learning/excel-essential-training- microsoft-365-17231101/getting-started-with-excel-for-microsoft-365?autoplay=true Walter Jones - University of south carolina - linkedin. (n.d.). Retrieved March 6, 2023, from https://www.linkedin.com/in/walter-jones-960882168