Project & Portfolio 1

1. PERSONAL BRAND EXPLORATION
Avery Laurencell
Project & Portfolio I: Week 1
June 23, 2023

2. I have a long history in music. My father has
been playing in bands since before I was born,
so music has always been a part of my life.
Because I have been around music for so long, I
can not imagine doing anything else with my life.
My creativity, passion, and go getter attitude
makes me confident I can be a valuable asset in
every part of the music industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Agent
• Social media Manager
BRAND ARCHETYPE - I am very
personable and have an easy time
getting along with people. I am also
confident in my ability to learn
quickly.
Manager in the music industry

4. Music Professionals
TARGET AUDIENCE
Jonas Brooks
Outreach Plan:
• I will research his clients and brush up on their
work.
• I will send him a formal letter on LinkedIn.
• I will follow up one week later.
Agent at Creative Artists
Agency
Aaron Sacks
Outreach Plan:
• I will research his clients and brush up on their
work.
• I will send him a formal letter on LinkedIn.
• I will follow up one week later.
Talent Manager at MGMT
Artists
Nathan Thomas Outreach Plan:
• I will research his clients and brush up on their
work.
• I will send him a formal letter on LinkedIn.
• I will follow up one week later.
A&R Representative at Sony
Music Entertainment

5. GOALS
Short Term: Graduate from Full Sail University, 2024
• Get an entry level job
‣Apply to jobs with room to grow.
Mid Term: Become an executive, 2029
• Work my way up in a company
Long Term: Own my own music agency 2034
• Build relationships that increase my value in the
music industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help artists make money by giving them
the best advice and providing
opportunities to be successful.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media Manager for the Northwest
Indiana Rugby Club (2023-present)
• Roadie (2015-present)
Education:
• Lincoln Way North/East (2015,2016-2019)
• University of South Carolina (2019-2021)
• Full Sail University (2022-present)
Volunteer Work:
• Junior football coach for the Frankfort Square
Wildcats (2015-2016)
• Assistant coach for the South Suburban
Cobras rugby Club (2022-present)

9. COMPETITION
Nia Rickman
Leadership Experience:
• Social Media Coordinator at Superman College (2016-
2018)
• Email Marketing Manager at Yonas Media (2019-2020)
Avery Laurencell
Industry Experience:
• A&R Coordinator at Sony Music
Entertainment (2022-present)
Education:
• Salesman College. Bachelor’s degree, Spanish and
International Studies (2014-2018
Skills and Proficiencies:
• Coordinating Meetings - 1 endorsements
• Expense Reports - 1 endorsement
• Social Media Marketing - 6 endorsements
Overall Online Presence:
• Very professional headshot and tasteful banner. Over
500 connections. Very detailed profile highlighting her
education, experience, and skills
• Grade: Superior. 100/100
Industry Experience:
• Social Media Coordinator at
Northwest Indiana Rugby Club (2023-
present)
Education:
• Full Sail University. Bachelor’s degree, Music Business
(2022-present)
Leadership Experience:
• Assistant Rugby Coach at South Suburban Rugby Club
(2022-present)
• Social Media Coordinator at Northwest Indiana Rugby
Club (2023-present)
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Professional headshot but no banner. 95 connections.
Profile highlights skills and education.
• Grade: Average. 60/100

10. BRAND POSITION
For business professionals who work in the
music industry, I provide creative solutions to
problems because of my personal experience
with music.

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Rawlings Sports Business Management Summer Institute
‣ Maryville University, 2018
Digital Marketing
• Primary Content: I will Create and publish my works online.
This includes personal projects as well as content I create
through my work.
• Primary Tools: I will use Facebook, Instagram, Tik Tok, and
Adobe to promote my content.
• Website: I will use my portfolio to promote my work and
market my brand.

12. PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor that has 10+ years of experience in
the music industry who has a management role.
Formal Education
• Full Sail University B.S. in Music Business (2024)
Technical Skills
• Social media - Northwest Indiana Rugby Club, 2023
• Social media Marketing - Northwest Indiana Rugby
Club, 2023
• Coaching - South Suburban Rugby Club, 2022
Soft Skills
• Teamwork
• Interpersonal
• Communication

13. REFERENCES
Brooks, J. (n.d.). Jonas Brooks - Agent - Creative
artists agency | linkedin.
https://www.linkedin.com/in/jonas-brooks-
238365133
Pavlou, C. (2023, April 24). What are soft skills?
https://resources.workable.com/hr-terms/what-are-
soft-skills
Rickman, N. (n.d.). Nia Rickman - A&R coordinator -
sony music entertainment - linkedin.
https://www.linkedin.com/in/nia-rickman-
817a46143
Sacks, A. (n.d.). Aaron Sacks - Los Angeles, California,
United States | Professional ...
https://www.linkedin.com/in/aaron-sacks-
163643105
Thomas, N. (n.d.). LinkedIn.
https://www.linkedin.com/in/nathan-thomas1/
What are technical skills?. Coursera. (n.d.).
https://www.coursera.org/articles/what-are-
technical-
skills#:~:text=Technical%20skills%20are%20the%
20specialized,to%20health%20care%20and%20e
ducation