The document describes collecting feedback from 5 college students on an advertisement by having them write down what they liked and areas for improvement. The feedback indicated that the black and white design with high contrast was liked, as was using the same photo as the album cover. However, "Out Now" did not stand out enough and the album name and title needed to stand out more. The document then lists improvements that will be made based on this feedback.

1. Audience Feedback on the
Advert
I collected my feedback by giving 5 randomly chosen people at my
College’s canteen (my target audience is in the College age group) a
piece of paper asking them to writer down areas they liked and areas
that need improving. I will then carry out these improvements and see
which version they prefer.

7. Summary
• My audience seemed to like the black and white
ideas with the high contrast to cause a strong link
and bond between this product and the music
video product. They also liked the fact it was the
same photo as the digipack and how the advert
gave them all of the information they wanted.
• The common dislikes was that “Out Now” didn’t
stand out enough and was placed badly, whilst
the album name and title didn’t stand out
enough.

8. Improvements I will carry out
• I will move “Out Now” to the bottom of the
advert and make it a different colour so that it
stands out.
• I will make the album name and title bigger so
they stand out.
• I will also move all of the institutional references
into the one corner as the feedback suggested.
• I will change the font of certain things to make
other things stand out more.