1. Audience Feedback on the
Advert
I collected my feedback by giving 5 randomly chosen people at my
College’s canteen (my target audience is in the College age group) a
piece of paper asking them to writer down areas they liked and areas
that need improving. I will then carry out these improvements and see
which version they prefer.
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7. Summary
• My audience seemed to like the black and white
ideas with the high contrast to cause a strong link
and bond between this product and the music
video and digipack product. Another clear like
was that the advert photo was the album cover.
• The common dislikes was a lack of colour.
Selective colour on the eyes was again suggested,
with Out Now’s placement being changed to the
bottom of the screen with the colour of the text
suggested to be changed to red.
8. Improvements I will carry out
• For the selective colour element, I will just add
colour to Lauren’s eyes on the advert.
• For the ‘Out Now’ points I will simply change
the font colour to red and using the
placement tool on PhotoShop I will place it at
the bottom of the screen in the centre.
