Brad Matthews Advanced Portfolio - Evaluation Question 3

1. Evaluation Question
3
What have you learnt from your audience
feedback?

2. Making changes – Idea from my
focus group
• The first image was my original idea for a
contents page, with that pic being my
mock up. I asked my focus group on how
they felt about it, and many of them
disagreed with it being a double page
spread. They did however like the colourful
images.
• When coming to my final production, I
decided to listen to my focus group and
make the contents a single page spread. I
also remembered that they liked the ideas
of colourful photos. I sent them my first
draft which is the image on the left. It
received mostly positive feedback, with
compliments to the unique layout idea.
However they thought that 2 of the images
were a little bit bland. I took this on board
and produced the final edit on the right,
the group were much more attracted to
the brighter coloured images.

3. Making changes - Billboard
• The top image was my first draft for
my billboard. I sent this to my focus
group and asked for their feedback.
Many complimented the logo and
the background, however they
didn’t like the fact that the
computer and tablets were
suspended mid in the air.
• Following the feedback, I cropped
the image down and made the
computer etc look like its at the
bottom of the billboard.

4. Individual Comments – Front Cover
I asked my focus group for their opinions on
my mock up and final production of my front
cover.
‘I think that the masthead should be a
different colour, as the black isn’t the most
appealing’
‘I don’t think the blue subheadings really go
with the whole page itself, it doesn’t look right’
I took this advice onboard and created my final
piece.
‘Must better than the first one, the
background image really stands out. It goes
with the orange parts of text perfectly’
‘Marina at the top looks much better in a
white font’

5. Individual Comments
I asked my focus group for their
opinions of my mock up front cover
and my final piece.
‘The layout looks good, however I
think that the white background is
very plain’
Following this feedback, I changed
the background colour so it catches
the audiences eye more.
‘I much prefer this draft too your
mock up. Looks very professional’