Mr. Steele provided feedback on the original digipak design, noting positives like consistency across panels and visual effects, but also negatives such as dimensions not matching and text being hard to read. He particularly disliked the circular design of the second panel. In response, the designers changed actors, took new portrait images, and decided to redesign in Photoshop based on the feedback. They conducted a survey of 50 target customers about designs for the second panel, and the results showed a preference for design 2, so that is what will be used.

1. Digipak Feedback
2ND PANEL DEBATE
OR

2. Original Feedback from Mr Steele – first
design
POSITIVE
 There is consistency throughout
all four panels
Great visual effects
Establishes star image effectively
Has a symbolic link with the video
using the powders.
Likes the colour schemes
NEGATIVE
The dimensions aren’t all the
same throughout each panel
The text is hard to see
Doesn’t like the 2nd panel –
would prefer if the design
would fill the whole panel
instead of being cropped into a
circular design.

3. Our Actions
This feedback from Mr Steele was form our original design with Leah as our actor. Since then we
have decided to change our design using our new actor.
Recently we have taken new portrait images ready to create a new digipak.
We have also taken on board Mr Steele’s feedback, deciding to make our new advert on a better
software called Photoshop.
Lastly, when redesigning our digipak we weren’t sure on how to design our 2nd panel, therefore we
sent out a new questionnaire to 50 of our target audience asking them what design they preferred.
Either in a circular design or filling the whole panel.

4. Questionnaire
As part of our campaign we have been asked to design a digipak. We would like your help to us
advise us on what design to use for our final design. Please tick in the box next to the design you
prefer.
Design 1 Design 2

5. Results
Results showed that:
18 people chose design 1
32 people chose design 2
From these results we decided that we
were going to use our second design as
this was the one that the majority of our
target audience preferred.
2nd panel
Design 1 Design 2