Through collecting feedback from two members of the target audience, the creator learned several things: - The audience understood the characters and their relationship as was intended based on their actions and expressions. - Both audience members enjoyed the products created but provided some suggestions for improvement, such as using the album cover art rather than just the artist for promotional materials. - The audience responded positively to the visual elements of the designs but felt the products could better complement each other with more cohesive themes and links between them. Adding more color was a common suggestion. The feedback overall validated that the intended messages were communicated successfully but also provided constructive criticism to make the work more appealing and cohesive as a whole.

1. Question 3
What have you learned from your
audience feedback?

2. Audience feedback
• The method I used to collect my audience
feedback was a pair of interviews from two
members of my target audience, one male and
one female in order to gain perspective from
both genders in order to assess to what extent it
was successful.
• The results of my target audience where mostly
positive with both stating that they liked the
work, but they also gave me some beneficial
feedback which I will outline in a later slide.

4. • Through collecting audience feedback on my production I was
able to establish how the target audience had interpreted the
characters. For example I learnt that both of the people I
interviewed were able to identify that initially the relationship
was not a very trusting one initially, before progressing through
out the narrative. The Male also identified that the female
character took the role of leader, which was a counter type
that we had planned initially to have the female take control of
the situation whereas usually it would be the male.

5. • This feedback suggested that my attempts to construct a
representation of the characters through their actions and
facial/bodily expressions was effective as the target audience
were able to interpret it in a similar way to they way we
intended after only one viewing (they accepted the intended
reading). On reflection I am pleased that my target audience
decoded the personality of my characters as I had intended,
but I feel I that if the work space was longer (longer video) I
could have developed them further using change in posture
towards each other, for example on the train back they could
have been looking at each other rather than away as they did
on the train ride to Brighton.

7. Through collecting audience feedback on my production I was
able to see how appealing my product was to my target
audience. For example I learnt that both of the people I
interviewed liked the products I produced and would be coerced
into buying the product from the main task and the two
ancillaries. The Female I interviewed stated that she liked the
products but felt that in particular the advert would have
benefitted from using the album cover as the main image rather
than using the artist, this was something I considered in my
research but decided against due to the minimalist nature of the
front cover.

8. • This feedback suggested that although as individual products
they were all successful in appealing to my target audience
they could be improved to make the piece as a whole
appealing. On reflection I am pleased that they appealed to
my target audience however if I were to re-do this project I
would take on board the feedback and make a front cover
with an image that I could use as the centre piece for the
other tasks.

10. Through collecting audience feedback on my production I was
able to see what aspects in particular made the products
appealing to my target audience. For example I found out that
the Male liked the space theme and the visual aspects of the
digipak (the stars and the planets that I made in Photoshop) and
also found the conventional aspects appealing e.g. the visual
representations of the album title, the inclusion of the artist and
having aspects such as the track listing featured. The Female I
interviewed stated that she felt that the two types of product
(main video and two ancillaries) were not completely suited for
each other, but also mentioned that she did not feel that this
would detract from the attraction of each of the products.

11. • This feedback suggested that I was successful in creating
conventional pieces that appealed to the audience, however
was not entirely successful in completing a entire body of
work that lends itself to each other completely an aspect that
if I were to do this again would attempt to reduce. In
evaluation I am pleased that the products appealed to my
target audience however, I can see that if I could have found a
way to have more links between the three products apart
from artist imagery, name and house style I could have made
the work more appealing to my target audience.

13. Through collecting audience feedback on my production I was
able to find out how best to improve my work. One aspect
that was a reoccurring theme was to add more colour to both
the advert and the digipak, a criticism that is understandable
as the main background for both is a dark grey. Another
example of an improvement was to have the outside plainer
and the inside being subject too theming, which I could
achieve by reversing the layout of the digipak (outside now
inside).

14. • This feedback suggested that the audience felt that the main
improvement, the one picked up on by both was merely to
make it more colourful, which would in turn make it link
better to the music video. This is positive as there was not a
multitude of issues that the audience felt would benefit from
improving, and if this was a real product which would be
released it is a aspect which could be changed without much
issues. On balance I am pleased with the feedback that the
audience gave me as I feel that the main areas for concern
were justifiable, rather than just personal preference so this
gives me a solid basis for improvement, meaning that the
audience feedback was not only useful but also effective for
me.