Yr13 advert research
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The document discusses different strategies for designing effective album poster advertisements. It analyzes posters for several bands and identifies trends. Posters generally include minimal information like the band name, album name, and release date to encourage further research. Visual elements like fonts, colors, and album artwork are used to create brand identity and draw attention. Including unique selling points or features provides additional reasons for potential buyers to purchase the album. The research informed the design of the author's own poster by following practices like using consistent fonts, establishing color schemes, and highlighting unique selling points.
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2. research
The document outlines various research methods Carter Smith conducted for a music product including analyzing existing album covers, distributing questionnaires to gather audience opinions on genres, merchandise preferences, and design elements, and conducting interviews. The research provided insights but also had weaknesses like extra ideas taking time away from the project or unreasonable audience responses. Carter Smith evaluated the different research methods to understand their strengths and weaknesses.
Learn from audience
Stuart Hall's theory of encoding and decoding is discussed in relation to a music video produced for a band called The Walls. The intent was to portray an image of rebellion and uniqueness rather than a narrative. Viewers may decode different meanings based on their own interpretations. The video aims for audience identification by allowing viewers to relate to the band's rebellious image. For the band to survive, the video must be widely shared on platforms like Spotify to reach new audiences. Feedback on the band's packaging and website provided lessons about better targeting audiences.
Theory - Audience Pro-Forma
This document discusses audience profiles for three movies - The Lego Movie, Love Actually, and Iron Man 3. It also covers theory of audience, hypodermic needle theory, uses and gratifications theory, consumer generated content, and advantages of consumer generated content for media producers and audiences.
2. Research
The researcher conducted product research, questionnaires, and interviews to inform the development of sports posters. Product research allowed comparison of common features and effective design techniques across existing products. Questionnaires provided insights from the target audience about preferred content, designs, and role models. Interviews gave more in-depth feedback. Strengths included gathering audience preferences and ideas, while weaknesses could be immature responses or copying existing designs too closely. The research provided guidance on appealing to teenage male audiences.
Focus Group
I organized a focus group with 3 year 11 students from my old school to get feedback on a poster, magazine cover, and short film my class created, as well as an existing short film. The focus group members fell within the target age demographic of 2 females and 1 male. They were asked questions about what attracts them to posters and magazine covers, if they could determine the genre or main character from the materials, what they liked and disliked about the poster and existing short film.
1. fmp initial plans (1) (1)
The document outlines Harry Allinson's initial plans for a project involving a reggae music artist named Ali Marley, including potential product ideas like posters, clothing, and albums. It discusses target demographics of males and females aged 25-44 and styles focusing on Rastafarian colors of red, yellow, and green. A mood board and informal proposal provide more details on the concepts, needed software and tools, audiences, and discounted ideas like games and films.
1. fmp initial plans (1) (1)
The document outlines Harry Allinson's initial plans for a project involving a reggae music artist named Ali Marley, including potential product ideas like posters, clothing, and albums. It discusses target demographics of males and females aged 25-44 and styles influenced by Rastafarian culture using colors like red, yellow, and green. Potential products are mapped out in a mind map and include items like t-shirts, posters, album covers, and magazines to promote Ali Marley's neo-reggae style.
Focus group
The focus group provided feedback on key decisions for a new dance/pop music magazine, agreeing with the proposed genre focus, title "Alpha" and design, featuring a female solo artist on the cover, having an exclusive interview with the cover star as the double page spread, and a monochrome color scheme with neon accents. They also agreed the proposed £2.99 monthly price point would not be a barrier to regular purchases.
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2. research
The document outlines various research methods Carter Smith conducted for a music product including analyzing existing album covers, distributing questionnaires to gather audience opinions on genres, merchandise preferences, and design elements, and conducting interviews. The research provided insights but also had weaknesses like extra ideas taking time away from the project or unreasonable audience responses. Carter Smith evaluated the different research methods to understand their strengths and weaknesses.
Learn from audience
Stuart Hall's theory of encoding and decoding is discussed in relation to a music video produced for a band called The Walls. The intent was to portray an image of rebellion and uniqueness rather than a narrative. Viewers may decode different meanings based on their own interpretations. The video aims for audience identification by allowing viewers to relate to the band's rebellious image. For the band to survive, the video must be widely shared on platforms like Spotify to reach new audiences. Feedback on the band's packaging and website provided lessons about better targeting audiences.
Theory - Audience Pro-Forma
This document discusses audience profiles for three movies - The Lego Movie, Love Actually, and Iron Man 3. It also covers theory of audience, hypodermic needle theory, uses and gratifications theory, consumer generated content, and advantages of consumer generated content for media producers and audiences.
2. Research
The researcher conducted product research, questionnaires, and interviews to inform the development of sports posters. Product research allowed comparison of common features and effective design techniques across existing products. Questionnaires provided insights from the target audience about preferred content, designs, and role models. Interviews gave more in-depth feedback. Strengths included gathering audience preferences and ideas, while weaknesses could be immature responses or copying existing designs too closely. The research provided guidance on appealing to teenage male audiences.
Focus Group
I organized a focus group with 3 year 11 students from my old school to get feedback on a poster, magazine cover, and short film my class created, as well as an existing short film. The focus group members fell within the target age demographic of 2 females and 1 male. They were asked questions about what attracts them to posters and magazine covers, if they could determine the genre or main character from the materials, what they liked and disliked about the poster and existing short film.
1. fmp initial plans (1) (1)
The document outlines Harry Allinson's initial plans for a project involving a reggae music artist named Ali Marley, including potential product ideas like posters, clothing, and albums. It discusses target demographics of males and females aged 25-44 and styles focusing on Rastafarian colors of red, yellow, and green. A mood board and informal proposal provide more details on the concepts, needed software and tools, audiences, and discounted ideas like games and films.
1. fmp initial plans (1) (1)
The document outlines Harry Allinson's initial plans for a project involving a reggae music artist named Ali Marley, including potential product ideas like posters, clothing, and albums. It discusses target demographics of males and females aged 25-44 and styles influenced by Rastafarian culture using colors like red, yellow, and green. Potential products are mapped out in a mind map and include items like t-shirts, posters, album covers, and magazines to promote Ali Marley's neo-reggae style.
Focus group
The focus group provided feedback on key decisions for a new dance/pop music magazine, agreeing with the proposed genre focus, title "Alpha" and design, featuring a female solo artist on the cover, having an exclusive interview with the cover star as the double page spread, and a monochrome color scheme with neon accents. They also agreed the proposed £2.99 monthly price point would not be a barrier to regular purchases.
4. Proposal
The product is a collection of sport-themed posters featuring famous athletes from various sports. Each poster will prominently display a different athlete with a background and color scheme relevant to that athlete and their sport or nationality. The target audience is young males ages 13-18 who look up to athletes as role models. There will be no offensive content in the posters which will simply feature a logo, athlete, and background design. Original designs and logos will be created to avoid copyright issues.
1. initial plans
The document outlines initial plans for creating a fake band as a class project, including developing a catchy band name, designing merchandise like shirts and CDs, establishing social media accounts, and targeting an audience of teenagers and adults in England who enjoy live music in genres like rock and indie. Sample album covers and photos of staged band performances would be created, along with considering a podcast, spinoff TV show, or book adaptations to expand the fake band franchise. Choices for alternative projects like a film series or YouTube channel were also discussed but deemed less appealing than the fake band concept.
Analysing cd covers
This document provides guidance on analyzing CD covers for a GCSE Media Studies exam. It discusses several key elements to consider when examining CD covers, including genre, lettering/fonts, images, representation of artists/icons, representation of genres/stereotypes, and intended audience. Specific examples are given of CD covers from bands like Green Day and artists like Marilyn Manson to illustrate how these elements are applied. The document emphasizes that CD covers are designed to attract buyers and represent the artist/music in a way that appeals to their target audience.
Media Studies OCR A Level Advertising and marketing 11 01 19
The document provides guidance on analyzing charity advertising like that produced by Shelter. It discusses Shelter as an organization that helps the homeless and outlines techniques used in their advertising. These include using personal stories to create empathy, showing the consequences of homelessness, and appealing to emotions with simple yet vague messages. The document also analyzes sample Shelter ads, noting design elements like colors and images, and how these aim to represent homelessness as an issue that could impact anyone to encourage support.
Conventions of adverts for a digipak
The document outlines several common conventions for advertisements promoting digipaks, which are packaging formats for music albums. These conventions include prominently displaying the artist's name to catch attention, listing the album title and genre to inform audiences, noting the release date or indicating if the album is "out now", including positive reviews to encourage purchases, specifying retailers where it can be bought, occasionally mentioning related tour dates, and displaying the artist and label websites for more information. The conventions are aimed at promoting the digipak, informing potential buyers, and appealing to audiences.
2. research (14)
The researcher conducted product research, questionnaires, and interviews to inform their techno pop band project about time travel. Product research provided examples but no specific band names. Questionnaires yielded mixed but useful responses on design preferences. Interviews confirmed interest in the concept but also alternative visions. Overall the research uncovered audience insights that can strengthen the project design while also highlighting limitations and differences of opinion.
Focus group and feedback
The document discusses using focus groups to gather feedback on a media business or product. It notes that focus groups provide a grassroots way to understand perceptions of a company versus competitors. They can obtain detailed opinions and feelings from participants in a time and cost-effective way. The document then describes a focus group conducted for a music video project. The feedback was overall positive, indicating audiences understood the intended rebellious genre and cohesive elements across products. However, some technical aspects of the video were questioned but were actually intentional design choices alluding to conventions of similar past videos.
Unit 13 task 2 b
The document discusses different aspects of mood, atmosphere, genre, ideology, and brand identity in media such as posters, websites, and videos. Mood and atmosphere can be conveyed through music, color schemes, images, and layout. Genre is often indicated through images, color schemes, and music style. Ideology can be shown through navigation bars, themes of equality or religion. Brand identity is represented through logos, fonts, and how and when brands are featured. Examples from posters and videos on campaigns are provided to illustrate these concepts.
Conventions of magazine adverts for a digipak
The document outlines several common conventions for advertisements promoting digipaks, including listing the artist's name, album title, release date, positive reviews, retailers where the album can be purchased, potential tour dates, and websites for the artist and record label. These conventions are intended to catch attention, provide key information about the album, and encourage potential buyers and fans to purchase the digipak.
research Questionnaire
The document discusses the results of a questionnaire given to females aged 15 to 25 about their preferences for CD digipacks and advertisements. The questionnaire aimed to determine if they agreed with the genre classification of a song, which design aspects of digipacks and ads they find most important, and which size ad they find most persuasive. The results showed they agreed with the pop-rock classification, found pictures most important for digipacks and pictures and artist names for ads, and preferred full A4 size ads.
In what ways do your media ancillary products challenge forms and conventions...
This document discusses conventions of music advertising and how the author's ancillary music product challenged or conformed to these conventions. It lists common elements of music ads such as the release date, artist name, album title, images, and social media links. The author conformed by including an attention-grabbing image, release details, and song name, but challenged conventions by omitting the artist name and using character images instead of a band photo. Examples are provided of both conforming and challenging stereotypes through design choices.
1. Initial Plans
The document outlines initial plans for a personal project focused on sports posters and merchandise. It includes a mind map with ideas for posters featuring athletes in their sport, t-shirt designs, and target audiences of sports fans and younger people. A mood board analysis shows images centered around a specific athlete and sport. An informal proposal describes concept sports posters of athletes in action with the intended products being posters using own photography and t-shirt designs. Photographs of athletes would be needed and the target audience is identified as sports fans, especially young people. Alternative ideas of a film trailer and band merchandise are discounted due to production challenges and difficulty relating to the target audience.
7. evaluation (12)
This document summarizes Benjamin Birney's personal project evaluating the production process of a band poster. The summary includes:
- Strengths of the research included ideas for a time travel theme and evidence that music merchandise is popular. Weaknesses included an inability to use outside materials and a need to learn Photoshop better.
- Planning strengths were having images and a layout, weaknesses didn't account for sick days in the timeline.
- Time management strengths allowed completing research and planning, more time would allow for additional designs.
- Peer feedback suggested adding more description, colors, and matching image colors to backgrounds. The summary agrees more description and colors could improve the poster.
2. research (14)
The document outlines research conducted on existing products, audiences, and interviews to inform the development of a new product. Research methods included analyzing features of existing products, distributing a survey online, conducting observations of audience behavior and interviews. The document evaluates the research process, discussing strengths and weaknesses of each method to understand the audience and features to include in the new product.
Conventions of mag advert
The magazine advert summarizes key information about a new album or single to promote the artist and their music. It typically includes the artist's name, album/song title, album cover image, release date, where it can be purchased, brief information about the album, and record label details. The purpose is to catch the eye of the target audience and make them aware of the new music so they are more likely to purchase and support the artist.
Evaluation task 3
This document summarizes feedback received on a music campaign. Focus groups with the target audience of female teenagers provided feedback. The feedback indicated that the music video and color theme were strengths, while the digipak design was too simple and unclear. Receiving feedback from the target audience helped identify weaknesses to improve and confirmed that the intended messages were decoded as intended. The feedback process was valuable for developing and refining the campaign to better meet audience preferences.
SuperBowl Adverts
This document appears to be a template for analyzing advertisements. It includes fields to describe the product advertised, target audience, memorable visuals and audio, main message or slogan, persuasive techniques used, and whether the reviewer would recommend or use the product. There are also prompts provided to guide the analysis in several areas, such as identifying the target audience and how the reviewer knows this, describing the narrative or story hinted at in the ad, and how editing and music are used to engage the audience.
Target audience feedback questions
This document contains questions for audience feedback on a media product created by Aaron Mccalla and Luke Janes. It asks the audience about the genre of the media product and what allows them to recognize the genre. It also asks about the characters and whether they represent any stereotypes. Finally, it asks where the audience would watch the media product and what age group would be the target audience.
Magazine analysis blink
The advert for Blink-182's album "Neighborhoods" uses a simple color scheme of black and white to establish the band as part of the rock genre. The large image of the album cover stands out against the black background to catch readers' attention. Unlike many ads, it does not feature images of the band members, possibly because this is their first album after a six-year hiatus. The minimal text highlights key information about the album in a concise way that creates intrigue and encourages people to learn more by buying it. The fonts used also clearly associate the band with the rock genre through mirrored letters and straight edges atypical of other genres.
Analysis of previous student
The magazine advert for a band's album differentiates from their previous Digipak design by using more vibrant colors. It features the band and album name in coral text with a dream catcher image representing the album title "Talking Dreams". Five gold star reviews are prominently displayed below to persuade audiences of the album's quality. Quotes from positive reviews further exaggerate this. The bottom includes the band's website and Twitter in coral to promote the artist and help them expand their fan base, particularly to their target audience that frequently uses social media.
Audience research & target audience
The document discusses using questionnaires and research to identify a target audience for a new music magazine. It analyzes questionnaire responses about things like age, music preferences, and spending habits to determine that the target audience is 13-15 year olds who enjoy R&B music. While the ethnicity of respondents was mixed, this age group and music preference provides clarity on who the magazine aims to reach. Feedback on an early version of the magazine was also positive from the target demographic.
Different forms of television advertising 2
This document discusses different types of television advertisements and provides examples of each type. It describes realism ads as straightforward representations of reality that are easy to make but do not stand out. Anti-realism ads use unrealistic situations or ideas to evoke humor and be more memorable. Animation ads can create impossible scenarios and establish brand identities but take a long time to produce. Documentary style ads use real footage to build credibility. Series ads tell an ongoing story through multiple commercials. Standalone ads are single, unrelated commercials. Talking head ads feature testimonials from people discussing a product. Students are assigned a task to create a presentation further explaining these television ad formats.
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4. Proposal
The product is a collection of sport-themed posters featuring famous athletes from various sports. Each poster will prominently display a different athlete with a background and color scheme relevant to that athlete and their sport or nationality. The target audience is young males ages 13-18 who look up to athletes as role models. There will be no offensive content in the posters which will simply feature a logo, athlete, and background design. Original designs and logos will be created to avoid copyright issues.
1. initial plans
The document outlines initial plans for creating a fake band as a class project, including developing a catchy band name, designing merchandise like shirts and CDs, establishing social media accounts, and targeting an audience of teenagers and adults in England who enjoy live music in genres like rock and indie. Sample album covers and photos of staged band performances would be created, along with considering a podcast, spinoff TV show, or book adaptations to expand the fake band franchise. Choices for alternative projects like a film series or YouTube channel were also discussed but deemed less appealing than the fake band concept.
Analysing cd covers
This document provides guidance on analyzing CD covers for a GCSE Media Studies exam. It discusses several key elements to consider when examining CD covers, including genre, lettering/fonts, images, representation of artists/icons, representation of genres/stereotypes, and intended audience. Specific examples are given of CD covers from bands like Green Day and artists like Marilyn Manson to illustrate how these elements are applied. The document emphasizes that CD covers are designed to attract buyers and represent the artist/music in a way that appeals to their target audience.
Media Studies OCR A Level Advertising and marketing 11 01 19
The document provides guidance on analyzing charity advertising like that produced by Shelter. It discusses Shelter as an organization that helps the homeless and outlines techniques used in their advertising. These include using personal stories to create empathy, showing the consequences of homelessness, and appealing to emotions with simple yet vague messages. The document also analyzes sample Shelter ads, noting design elements like colors and images, and how these aim to represent homelessness as an issue that could impact anyone to encourage support.
Conventions of adverts for a digipak
The document outlines several common conventions for advertisements promoting digipaks, which are packaging formats for music albums. These conventions include prominently displaying the artist's name to catch attention, listing the album title and genre to inform audiences, noting the release date or indicating if the album is "out now", including positive reviews to encourage purchases, specifying retailers where it can be bought, occasionally mentioning related tour dates, and displaying the artist and label websites for more information. The conventions are aimed at promoting the digipak, informing potential buyers, and appealing to audiences.
2. research (14)
The researcher conducted product research, questionnaires, and interviews to inform their techno pop band project about time travel. Product research provided examples but no specific band names. Questionnaires yielded mixed but useful responses on design preferences. Interviews confirmed interest in the concept but also alternative visions. Overall the research uncovered audience insights that can strengthen the project design while also highlighting limitations and differences of opinion.
Focus group and feedback
The document discusses using focus groups to gather feedback on a media business or product. It notes that focus groups provide a grassroots way to understand perceptions of a company versus competitors. They can obtain detailed opinions and feelings from participants in a time and cost-effective way. The document then describes a focus group conducted for a music video project. The feedback was overall positive, indicating audiences understood the intended rebellious genre and cohesive elements across products. However, some technical aspects of the video were questioned but were actually intentional design choices alluding to conventions of similar past videos.
Unit 13 task 2 b
The document discusses different aspects of mood, atmosphere, genre, ideology, and brand identity in media such as posters, websites, and videos. Mood and atmosphere can be conveyed through music, color schemes, images, and layout. Genre is often indicated through images, color schemes, and music style. Ideology can be shown through navigation bars, themes of equality or religion. Brand identity is represented through logos, fonts, and how and when brands are featured. Examples from posters and videos on campaigns are provided to illustrate these concepts.
Conventions of magazine adverts for a digipak
The document outlines several common conventions for advertisements promoting digipaks, including listing the artist's name, album title, release date, positive reviews, retailers where the album can be purchased, potential tour dates, and websites for the artist and record label. These conventions are intended to catch attention, provide key information about the album, and encourage potential buyers and fans to purchase the digipak.
research Questionnaire
The document discusses the results of a questionnaire given to females aged 15 to 25 about their preferences for CD digipacks and advertisements. The questionnaire aimed to determine if they agreed with the genre classification of a song, which design aspects of digipacks and ads they find most important, and which size ad they find most persuasive. The results showed they agreed with the pop-rock classification, found pictures most important for digipacks and pictures and artist names for ads, and preferred full A4 size ads.
In what ways do your media ancillary products challenge forms and conventions...
This document discusses conventions of music advertising and how the author's ancillary music product challenged or conformed to these conventions. It lists common elements of music ads such as the release date, artist name, album title, images, and social media links. The author conformed by including an attention-grabbing image, release details, and song name, but challenged conventions by omitting the artist name and using character images instead of a band photo. Examples are provided of both conforming and challenging stereotypes through design choices.
1. Initial Plans
The document outlines initial plans for a personal project focused on sports posters and merchandise. It includes a mind map with ideas for posters featuring athletes in their sport, t-shirt designs, and target audiences of sports fans and younger people. A mood board analysis shows images centered around a specific athlete and sport. An informal proposal describes concept sports posters of athletes in action with the intended products being posters using own photography and t-shirt designs. Photographs of athletes would be needed and the target audience is identified as sports fans, especially young people. Alternative ideas of a film trailer and band merchandise are discounted due to production challenges and difficulty relating to the target audience.
7. evaluation (12)
This document summarizes Benjamin Birney's personal project evaluating the production process of a band poster. The summary includes:
- Strengths of the research included ideas for a time travel theme and evidence that music merchandise is popular. Weaknesses included an inability to use outside materials and a need to learn Photoshop better.
- Planning strengths were having images and a layout, weaknesses didn't account for sick days in the timeline.
- Time management strengths allowed completing research and planning, more time would allow for additional designs.
- Peer feedback suggested adding more description, colors, and matching image colors to backgrounds. The summary agrees more description and colors could improve the poster.
2. research (14)
The document outlines research conducted on existing products, audiences, and interviews to inform the development of a new product. Research methods included analyzing features of existing products, distributing a survey online, conducting observations of audience behavior and interviews. The document evaluates the research process, discussing strengths and weaknesses of each method to understand the audience and features to include in the new product.
Conventions of mag advert
The magazine advert summarizes key information about a new album or single to promote the artist and their music. It typically includes the artist's name, album/song title, album cover image, release date, where it can be purchased, brief information about the album, and record label details. The purpose is to catch the eye of the target audience and make them aware of the new music so they are more likely to purchase and support the artist.
Evaluation task 3
This document summarizes feedback received on a music campaign. Focus groups with the target audience of female teenagers provided feedback. The feedback indicated that the music video and color theme were strengths, while the digipak design was too simple and unclear. Receiving feedback from the target audience helped identify weaknesses to improve and confirmed that the intended messages were decoded as intended. The feedback process was valuable for developing and refining the campaign to better meet audience preferences.
SuperBowl Adverts
This document appears to be a template for analyzing advertisements. It includes fields to describe the product advertised, target audience, memorable visuals and audio, main message or slogan, persuasive techniques used, and whether the reviewer would recommend or use the product. There are also prompts provided to guide the analysis in several areas, such as identifying the target audience and how the reviewer knows this, describing the narrative or story hinted at in the ad, and how editing and music are used to engage the audience.
Target audience feedback questions
This document contains questions for audience feedback on a media product created by Aaron Mccalla and Luke Janes. It asks the audience about the genre of the media product and what allows them to recognize the genre. It also asks about the characters and whether they represent any stereotypes. Finally, it asks where the audience would watch the media product and what age group would be the target audience.
Magazine analysis blink
The advert for Blink-182's album "Neighborhoods" uses a simple color scheme of black and white to establish the band as part of the rock genre. The large image of the album cover stands out against the black background to catch readers' attention. Unlike many ads, it does not feature images of the band members, possibly because this is their first album after a six-year hiatus. The minimal text highlights key information about the album in a concise way that creates intrigue and encourages people to learn more by buying it. The fonts used also clearly associate the band with the rock genre through mirrored letters and straight edges atypical of other genres.
Analysis of previous student
The magazine advert for a band's album differentiates from their previous Digipak design by using more vibrant colors. It features the band and album name in coral text with a dream catcher image representing the album title "Talking Dreams". Five gold star reviews are prominently displayed below to persuade audiences of the album's quality. Quotes from positive reviews further exaggerate this. The bottom includes the band's website and Twitter in coral to promote the artist and help them expand their fan base, particularly to their target audience that frequently uses social media.
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Media Studies OCR A Level Advertising and marketing 11 01 19
Media Studies OCR A Level Advertising and marketing 11 01 19
In what ways do your media ancillary products challenge forms and conventions...
In what ways do your media ancillary products challenge forms and conventions...
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Audience research & target audience
The document discusses using questionnaires and research to identify a target audience for a new music magazine. It analyzes questionnaire responses about things like age, music preferences, and spending habits to determine that the target audience is 13-15 year olds who enjoy R&B music. While the ethnicity of respondents was mixed, this age group and music preference provides clarity on who the magazine aims to reach. Feedback on an early version of the magazine was also positive from the target demographic.
Different forms of television advertising 2
This document discusses different types of television advertisements and provides examples of each type. It describes realism ads as straightforward representations of reality that are easy to make but do not stand out. Anti-realism ads use unrealistic situations or ideas to evoke humor and be more memorable. Animation ads can create impossible scenarios and establish brand identities but take a long time to produce. Documentary style ads use real footage to build credibility. Series ads tell an ongoing story through multiple commercials. Standalone ads are single, unrelated commercials. Talking head ads feature testimonials from people discussing a product. Students are assigned a task to create a presentation further explaining these television ad formats.
Research log proforma - 4018
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Research Log
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Advert research further
This document analyzes and summarizes several advertisements from different media. It discusses an H&M beach fashion ad that uses smiling models on a beach to associate their clothes with summer. It also examines an iPad competition ad that uses bright colors and modern designs to represent technology. Finally, it looks at newspaper ads, one for a Caribbean cruise that uses tropical imagery to connect to holidays, and one for a furniture sale that draws attention with a green tag highlighting 50% off beds.
Theory research pro-forma
The document defines various terminology used in research including circulation, hits, box office figures, ratings, and sales. It also defines and provides examples of primary research, secondary research, quantitative research, qualitative research, audience research, market research, production research, objectives, subjective research, valid research, reliable research, and Harvard referencing. Primary research involves collecting your own data through methods like questionnaires while secondary research uses other people's existing research. Quantitative research uses numerical data and closed questions while qualitative research uses open-ended questions to understand opinions and reasons. Market research and audience research help understand consumer preferences.
Unit 3 - Research Techniques for the Creative Media Industries
Unit 3 - Research Techniques for the Creative Media Industries.
Contents :
1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
Thank you,
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Please free to ask any query, questions, suggestions, etc.
Intro Research
The document discusses different types of research and sources for conducting research. It outlines two main types: primary research, which generates original data through methods like experiments and surveys, and secondary research, which analyzes existing information from published sources. Some key advantages and disadvantages of each type are provided. The document also details many sources for secondary research that may be used, including books, magazines, newspapers, reference works, and internet resources. It stresses the importance of evaluating the quality and credibility of sources.
Market research
Market Research is the process of systematically gathering records and analyzing data and information about customers, competition and the market.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
Research Techniques Introduction
This document discusses research techniques for creative media industries. It defines primary research as original research conducted firsthand through methods like interviews, observations, and surveys. Secondary research refers to findings gathered from existing work through sources like books, articles, and online materials. The document outlines different types of research like audience, market, and production research and explains the importance of reliability, validity, and record keeping when conducting studies.
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Unit 3 - Research Techniques for the Creative Media Industries
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Similar to Yr13 advert research
Reviewing the forms & conventions used in posters
The document reviews conventions used in music posters and digipaks. For posters, the main conventions are a large central image of the performer, large readable fonts (especially for the artist name), limited colors, and key release details. For digipaks, conventions include multiple related images across panels, the largest image on the front, text details like the tracklist and credits, continuity of fonts and colors across panels, and genre-appropriate color schemes. The conventions help quickly convey key information to potential buyers.
Bmth album poster
The document discusses the design elements of a poster promoting the band Bring Me The Horizon and their new album. It notes that the poster uses a simple dark background with white text and symbol to catch the reader's eye. It prominently features the band's name and album symbol that is already well known to their fans. Additional information on purchasing options and tour dates provides useful details while maintaining the poster's simplicity. Black is used throughout to match the band's musical genre, and the album symbol acts as the main visual element to represent the band and their new release.
Analysis of Existing CD Adverts
The document analyzes conventions used in magazine advertisements for music albums. It finds that ads typically feature the album cover, information on release formats and singles, and the artist/label websites. They also often sexualize the artist to target male audiences. Reviews are included to make the album seem desirable. Keeping colors and fonts consistent with the album art maintains brand recognition. Placement near the end of articles increases visibility. These conventions will inform the design of an advertisement for a fictional album.
Flatplans for album cover
The document discusses creating flat plans for album covers to get feedback from the target audience on different layout options. It explains that flat plans are visual representations of possible album cover designs that allow for testing different layouts of typical conventions like the band name, album title, and main image. Getting feedback will help determine the most appealing layout to use for the final album cover design in order to increase its success and appeal to the target audience.
2. research (14)
The document discusses research conducted to design a movie poster. Product research provided an understanding of typical poster elements but lacked family appeal specifics. Questionnaires helped determine preferred humor and interests but not how to apply humor. Interviews revealed interests but not poster layout guidance. Responses suggested including colors, shapes, fonts, and characters. Black was a favored color representing bands. Research provided poster element ideas but lacked full design application details.
2. fmp research
Here are the key points I gathered from the interview:
- The interviewee prefers tour posters with bright colors, unique designs, and decent text.
- They want merchandise to include a variety of colors to make it stand out from other products.
- A reasonable price range is important so the merchandise is appealing and accessible to the target audience.
- Bright, good images that stand out are most appealing on posters.
- A unique image is preferred for the album cover.
Overall, the interviewee emphasized unique, eye-catching designs with bright colors for visual appeal, and reasonable pricing to make the products enticing to fans. Variety in merchandise colors was also highlighted. This feedback will help make
2. research (14)
The document provides research and analysis on several existing album covers from different eras. Some key points summarized:
1. The researched album covers show a mix of photographed and drawn styles, with an emphasis on bright contrasting colors and consistent title/name layouts.
2. Aspects that will be incorporated into the designer's own work include contrasting colors and considering unique merchandising ideas beyond just putting the cover on a t-shirt.
3. Audience research via a survey showed that the target audience is primarily male and female teens who prefer a galaxy/space-themed cover and album design over social media assets. They also favored using the designer's original songs over random lyrics.
2. research
Here are the key points from your research:
- Product research provided examples of existing merchandise, CD designs, and concert experiences to understand what appeals to fans. This gave ideas but didn't get audience input.
- The questionnaire received a good response with 14 participants. Distributing it online made it accessible but some questions were skipped. This directly captured audience preferences, likes/dislikes, and how they discover music.
- Two interviews were conducted. This allowed an in-depth discussion but with a small sample size. It uncovered individual perspectives to consider.
Overall the mixed methods approach of research, survey, and interviews was strong as it provided both existing examples and direct audience feedback. While sample sizes were small, triang
Sigh no more analysis
This document analyzes the cover, back, and advertisement design of the album "Sigh No More" by the band Mumford & Sons.
The cover uses a simplistic color scheme and vintage aesthetic to reflect the indie folk genre. Elements like the band members' poses and instruments shown provide clues about the genre before listening. The advertisement draws the eye with brighter images and uses reviews, song listings, and the band's established design style to entice purchases. Throughout, visual techniques like color contrast, composition, and typography guide the viewer's reading path and communicate the band's style in a consistent, recognizable way.
Magazine advertisements research
This document summarizes the research done on magazine advertisements for similar genres of music. Key aspects that were liked across different ads included a close-up of the main artist to identify them, basic color schemes that stood out, and including just enough information at the bottom without crowding the page. These elements were considered for the magazine ad being created.
My double page spread
The document outlines the key elements and goals for different sections of a music magazine, including interviews, album ratings, gig poster images, and reader surveys. It discusses including personal experiences with band members, using data to make realistic ratings, promoting bands through images and interviews, and gathering primary research from readers on music preferences to help design a successful magazine that appeals to its target audience.
Linkin park magazine advert
This magazine advertisement promotes Linkin Park's album "A Thousand Suns". It uses unconventional imagery by distorting photos of the band. While it includes standard information like the band name and album title, it lacks hit singles - an atypical omission. The advertisement stands out with its eye-catching black and white aesthetic and bold typography. It effectively represents Linkin Park as a rock band through masculine imagery and genre conventions.
Magazine advertisement convention
This magazine advertisement promotes an upcoming Green Day concert and album. It features the band's recognizable logo and photos of each band member. The ad informs fans that they can find news and ticket purchase information on the band's social media and website. It also names some of the famous singles that will be on the new album to excite both current and new fans. A quote from NME indicates the album will be good quality.
Task 2
The three main tasks of the campaign were to create the band's image, produce ancillary products like a music video and CD, and make the band look professional. The products created were a music video, CD, and website. The goal was to associate the band with similar indie/rock bands and represent themes of rebelliousness, teenage life, and freedom. The target audience was identified as 17-21 year olds who are indie/hipster, use social media, and smoke shisha or marijuana. The products would be advertised on social media, magazines, buses and TV and available for purchase on websites like Amazon and in stores.
Adverts
The document discusses the design elements of an album package. It maintains a consistent house style throughout to connect the album and promotional materials. Key information like the artist/band name, album name and release date are prominently displayed in a clear, simple format. Images from the album cover are also featured to associate the different elements.
Presentation2
This print advertisement promotes a band's new album. It displays the band's name and title of the new album to grab fans' attention. It also lists the release date and tracklist to encourage fans to look out for and listen to the album. The advert features reviews from popular magazines and an image of the band to promote them and their new musical release.
Magazine advert
The document provides guidance on creating an effective magazine advertisement for a music album. It recommends including the album cover as the main image, highlighting the album and artist name, mentioning popular songs on the album, and including details like the release date and price to convince customers of the value. The example advertisement layout shows the album cover image, title in large font, explanation of included content and artists, release date, price, and website. Further development plans to survey target audiences about preferred design elements and gather feedback to refine the advertisement.
Magazine advertisement research
The document provides guidelines for creating effective album advertisements, including:
1) Using catchy imagery, limited colors, and distinctive fonts that represent the artist's style and connect to their album cover.
2) Including important details like the release date to inform people and encourage adding it to their calendar.
3) Keeping the ad short, catchy, and appealing to the target audience through bright colors and unusual characters for pop genres.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Evaluation question 1
The document discusses how the media product, a magazine called UMD, uses and develops conventions of real music magazines. It examines elements like the title, images, costumes, people featured, and written content. For the title, UMD uses a shortened acronym like other magazines. Photos are taken in typical studio or on-location settings. Costumes and poses feature conventions of indie music. Young male artists are used to match the target audience. The language is informal to seem friendly. Colors and content also position it as an indie music magazine.
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Yr13 advert research
- 2. Enter Shikari – Tribalism Band Name Album Name Record Label Lyric quote Website Features
- 3. • The poster advert for this album is very minimalistic, only giving the reader the bare minimum amount of information which encourages further research. • The minimalism makes it more aesthetically pleasing but doesn’t hold as much information. • Pro: Plays on someone’s mind, encourages further research. • Cons: Some people prefer to be spoon fed information so a minimalistic poster isn’t always effective.
- 4. Thirty Seconds to Mars – This Is War Album Art Format Previous album artwork Record label Features Band Name
- 5. • The Black square on a white background emphasises the word WAR to draw readers attention with the added red making a recognised colour scheme of the band. • As well as this, the same font being used throughout the poster gives sense on continuity. • Having exclusive tracks with other artists act as another selling point. Emphasising this through the larger font of the other artists’ name. • Adding previous artwork brings in older fans as they recognise and feel included in the new album as they recognise the symbols. This will encourage them to purchase the new album.
- 6. Fall Out Boy – Believers Never Die Band Name Album Name Release Date Record Label Format Unique selling point Album Artwork Inclusive Features
- 7. • The Band’s name is in the largest font because it is the most established and recognisable thing on the poster, meaning it draws in people who have already heard of the band • Artwork creates a brand identity for the album/band as it makes it easily recognisable. • The Unique Selling Point adds to the reasons to buy the album, ratings from known critics/special features draw in potential buyers encouraging them to buy this album over another.
- 8. How my research affected my poster advert design • From my research, I have found that typically there is never a great deal of information on a poster as it overcrowds the space and disengages the reader. As well as this, it is a good idea to use the same font throughout the poster as it creates a sense of continuity, making it flow better. • Colour schemes are also very important as it establishes the overall feel of the band and album, as well as making it easily recognisable when linked with a band image. • Unique Selling Points are very good as it gives the reader more of a reason to buy the product as it shows as it has been critiqued adding to an idea that it is a good album and worth purchasing.