The document discusses the challenges and solutions related to mobile augmented reality (AR), emphasizing the need for standards, privacy awareness, and responsible citizen engagement. It highlights the transformative impact of AR on perception and interaction with reality, while proposing frameworks for education and legal considerations. Additionally, the document mentions the potential for AR commerce and the importance of not allowing major tech companies to dictate its future.

1. augmented
citizen
Challenges and Solutions
for an Open and Sustainable Outernet
Dan Romescu + Willi Schroll, strategiclabs.org
strategiclabs.org 2010

2. Augmented Reality in the hypecycle
strategiclabs.org 2010

3. Augmented Reality unfolding
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4. Mobile Augmented Reality 2010:
Players looking for common tunes
Creative Commons Rickz @ flickr
strategiclabs.org 2010

5. Mobile Augmented Reality:
Reality spam – real threat?
Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo
strategiclabs.org 2010

6. Mobile Augmented Reality:
AR intrusion hacks – an adoption killer?
augmentedplanet.com 2010-01-27: The Case Against Augmented Reality
strategiclabs.org 2010

7. The State of Mobile Augmented Reality:
Great opportunities
2014: USD 732m
(Juniper)
The 16 business
models of Hayes
2009
personalizedmedia.com 2009
strategiclabs.org 2010

8. How Big?
Q: Isn‘t AR just a new mode how to display information?
A: Yes, but this in fact means to change the
mode of interaction with the world,
your physical and social reality
Some name this „Augmented Reality Industry“ (Bruce Sterling)
strategiclabs.org 2010

9. Deep impact of AR in a nutshell
Since AR adds data into your stream of
perception it immediately adds something into
your stream of consciousness.
> Different overlay, means different worlds,
means different behaviors.
> In the future AR will not be just another
media channel.
strategiclabs.org 2010

10. The State of Mobile Augmented Reality:
Challenges & Solutions
• Lack of standards? • Establish conventions and
patterns for MAR GUI, API etc.
• Lack of open data, local, social,
objects, faces? • Awarenss of privacy issues
• Diverse design patterns and • Ecosystem to enable the
interaction paradigms? „Augmented Citizen“
• No legal framework for complex • We need more than an
privacy issues „Augmented Customer“ because of
the deep impact of AR for reality
• Lack of hardware convenience – construction
phones‘ AR usability is not perfect –
waiting for AR goggles? • We need an Education Framework
to build responsible „Augmented
Citizens“
strategiclabs.org 2010

11. Maybe: The tech titans prepare for
AR Commerce
• Ubiquitous Advertising? If the
world is a platform, what can
you do with Google Adwords,
Streetview, Buzz and Goggles?
• Ubiquitous Commerce? If the
world is a platform, what can
you do with some cool AR
smart phones and the iTunes
concept?
• We should not leave the
super powers alone with the
fundamental decisions ahead
image source: gigaom.com/2010/02/12/google-vs-apple/
strategiclabs.org 2010

12. Civic IICT
Realspace Realpeople
Navigation
Instant Reality Hyperlocal Offers
Realtime Reality Stream
AR Advertising
Lifelogging Experience
Reality Mashup Augmented Signage
Serendipity
Local Immersion
Search Commerce Ubiquitous
Shopping
HyperLBS
augmented
360° Transparency Predictive Marketing
Social Search Reality Mining
citizen
Augmented Media
Face Recognition
Privacy
Infotainment
Augmented Social Obectlinked
Networking Customer
Socializing Knowledge
Symmetry
Entertainment Interface
Permissions Augmented Immersive MAR Event Guide
Dating
Hybrid Tracking
Identity Sharing Edutainment
Context Intelligence
Small Worlds
Mixed Reality
Augmented IdentityMAR Blended Learning 3.0
Games
Ecosystem Reality Design MAR at Home
Sensor Fusion
AR Commons Ambient Intelligence
Affective MAR
Object Recognition Hybrid Intelligence
strategiclabs.org 2010

13. AR Dev Camp – April 23/24 2010 – Berlin
Open Augmented Reality.
The World as Interface and Platform.
The largest commercial AR event in Europe.
The event will show the present trends and amazing
outlook of AR technology – and aims to translate these
keen visions into business.
Day 1: ARDevCamp Business Area
Day 2: ARDevCamp Production Area
ardevcamp.de
strategiclabs.org 2010

14. The tech point of view TBD
Civic IICT
Realspace Realpeople
Navigation
Instant Reality Hyperlocal Offers
Realtime Reality Stream
Lifelogging Reality Design
User Experience Design
Reality Mashup
Serendipity
Local Immersion
Open Data HyperLBS
Interface + Sensors
augmented
360° Transparency Predictive Marketing
Standards Reality Mining
Augmented Media
reality
Face Recognition
Privacy
Infotainment
Augmented Social Obectlinked
Networking Customer
Knowledge Interface
Symmetry
Permissions
Interoperability
Identity
Augmented
Dating Transaction platform
Immersive
Edutainment
MAR Event Guide
Hybrid Tracking
Context Intelligence
ID + Right Management Mixed Reality
Small Worlds
Augmented IdentityMAR Blended Learning 3.0
Games
Ecosystem Reality Design MAR at Home
Sensor Fusion
AR Commons Ambient Intelligence
Affective MAR
Object Recognition Hybrid Intelligence
strategiclabs.org 2010

15. Contact Information
Dan Romescu
Augmented Citizen Advocate
@dromescu
dan@AugmentedCitizen.org
Willi Schroll
Technology Analyst, Futurist
@wschroll
schroll@strategiclabs.org
Find the presentation on slideshare.net/dromescu + slideshare.net/willi
strategiclabs.org 2010