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From Augmented Reality apps to
Augmented Worlds pa:vd
Willi Schroll, strategiclabs
M-Days, Frankfurt/M presentation available: viewing+download
strategiclabs 2011
2011-01-28 slideshare.net/willi](https://image.slidesharecdn.com/augmented-reality-m-days-2011-willi-schroll-110130043424-phpapp01/85/From-Augmented-Reality-apps-to-Augmented-Worlds-1-320.jpg)
![Source: By Laitr Keiows [CC-BY-SA-3.0] commons.wikimedia.org/wiki/File:Iris_-_left_eye_of_a_girl.jpg
From Augmented Reality apps to
Augmented Worlds pa:vd
Willi Schroll, strategiclabs
M-Days, Frankfurt/M presentation available: viewing+download
strategiclabs 2011
2011-01-28 slideshare.net/willi](https://image.slidesharecdn.com/augmented-reality-m-days-2011-willi-schroll-110130043424-phpapp01/75/From-Augmented-Reality-apps-to-Augmented-Worlds-1-2048.jpg)
Uploaded byWilli Schroll
From Augmented Reality apps to Augmented Worlds
1) Augmented reality is more than just augmented perception, as it involves sensorimotor loops that directly manipulate our physical environment. 2) By 2020, augmented reality is predicted to have many applications including layers of information overlaying our reality similar to social media feeds today. 3) While the implications of augmented reality are vast, spanning many industries and use cases, the technology is still maturing with weaknesses in usability and the need for breakthrough technologies like improved augmented reality glasses.
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From Augmented Reality apps to Augmented Worlds
- 1. Source: By LaitrKeiows [CC-BY-SA-3.0] commons.wikimedia.org/wiki/File:Iris_-_left_eye_of_a_girl.jpg From Augmented Reality apps to Augmented Worlds pa:vd Willi Schroll, strategiclabs M-Days, Frankfurt/M presentation available: viewing+download strategiclabs 2011 2011-01-28 slideshare.net/willi
- 2. Futurists are analyzing all the signals to get the big picture strategiclabs 2011
- 3. Source: de.wikipedia.org/wiki/Radar strategiclabs 2011
- 4. Augmented Reality today strategiclabs 2011
- 5. Augmented Reality inGartner Hypecycle Source: gartner.com 2009 strategiclabs 2011
- 6. What is Augmented Reality? strategiclabs 2011
- 7. Augmented Reality ismore than Augmented Perception Source: Nokia, hardworkingbee.com strategiclabs 2011
- 8. The special thingof Augmented Reality is that it involves the senso-motoric loops Sources: AR browser: Wikitude; AR drone: parrot.com strategiclabs 2011
- 9. Direct manipulation isthe most intuitive way to interact with the data in the environment Source: AR Social Shopper and AR conferencing: zugara.com strategiclabs 2011
- 10. Genuine Augmented Realityis involving our reality construction Reality Construction Source: X-ray: cs4fn.org; AR conferencing: zugara.com strategiclabs 2011
- 11. AR effect foruser experience The space of interaction is exploding: From the display to the physical world Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
- 12. Add sensors, webof things, gestural UI! AR is a kind of „transmedia“, a frameless, limitless „outernet“ Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
- 13. The impact of AugmentedReality strategiclabs 2011
- 14. AR is startinga new mode of interaction with the environment. Impacting life and work! Source: scienceblogs.com strategiclabs 2011
- 15. In 2020 wewill see all kind of layers like we have an ecosystem of twitter streams today Corporate layers, event layers, personal layers, group layers – examples: Today: Activity streams Tomorrow: AR layers @mdays &mdays @wschroll &wschroll @google &google strategiclabs 2011
- 16. Bruce Sterling, scifiauthor + visionary thinker „We can put any reality we want into your brain, now the issue is what reality should we put there.“ Source: Bruce Sterling at ARE2010, augmentedrealityevent.com strategiclabs 2011
- 17. The implications of AugmentedReality strategiclabs 2011
- 18. Civic IICT Realspace Realpeople Navigation Instant Reality Hyperlocal Offers Realtime Reality Stream AR Advertising Lifelogging Experience Reality Mashup Augmented Signage Serendipity Local Immersion Search Commerce Ubiquitous Shopping HyperLBS Augmented 360° Transparency Predictive Marketing Social Search Reality Mining Face Recognition Privacy Reality User Augmented Media Infotainment Augmented Social Obectlinked Networking Customer Socializing Knowledge Symmetry Entertainment Interface Permissions Augmented Immersive MAR Event Guide Dating Hybrid Tracking Identity Sharing Edutainment Context Intelligence Small Worlds Mixed Reality Augmented IdentityMAR Blended Learning 3.0 Games Ecosystem Reality Design MAR at Home Sensor Fusion Ambient Intelligence AR Commons Affective MAR Object Recognition Hybrid Intelligence strategiclabs 2011
- 19. Hayes’16 business models... some waiting Augmented Reality Business Gary Hayes: personalizedmedia.com 2009 strategiclabs 2011
- 20. The maturity gap strategiclabs 2011
- 21. Usability is stillweak The interface is quite in its infancy. Source: Fraunhofer IGD, newgadgets.de strategiclabs 2011
- 22. Breakthrough technologies? AR Glasses and lenses Source: bitrebels.com 2010 strategiclabs 2011
- 23. Augmented Reality maturity Source:Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
- 24. Pioneers preparing thenew Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
- 25. AR-enabled transparency forsmarter living Source: Map of the Decade – 2010s / rossdawsonblog-com (yellow frame added for emphasis by author) strategiclabs 2011
- 26. Thank you foryour attention! schroll@strategiclabs.de twitter: @wschroll Xing MAR group LinkedIn ARBcon group strategiclabs 2011
- 27. How to connectwith the Augmented Reality Community Xing Groups: MAR and AR LinkedIn Groups: Augmented Reality Professionals, Augmented Planet, Mobile Augmented Reality Next events / planning are2011 17-18 May in Santa Clara http://augmentedrealityevent.com/ ARBcon2012 April 2012 in Berlin http://www.arbcon.eu/ strategiclabs 2011