SXSW Interactive is an annual conference in Austin, Texas that focuses on technology, digital media, and related topics. The 2013 event saw over 30,000 attendees, up from 25,000 in 2012. Key themes included the emerging collaborative economy, smarter connected devices, grassroots innovation through 3D printing and crowdsourcing, the intersection of physical and digital experiences, wearable technology, online retail reshaping the in-store experience, and brands promoting their products. Notable demonstrations included gesture interfaces, NFC payments replacing QR codes, connected devices as part of the Internet of Things, Google Glass, life logging cameras, and branded activations from companies like AT&T, Samsung, Beats by Dre, Oreo and Gr

1. March 31, 2013
SXSW 2013 Recap

2. SXSW Interactive is an annual March gathering for the
digerati in Austin, TX
A conference for doers, where technology and advance
concepts are reviewed, discussed and work-shopped in
multiple forums. Naturally, and by design, it is also a
forum for intense networking
Topics include marketing, social media, mobile, startups,
innovation, design, programming, technology, gaming and
more recently hardware & prototyping
2013 attendance was over 30,000 eclipsing 2012’s
25,000+ and 19,000+ in 2011
1,833 Interactive Sessions
21% international registrants (from 72 countries)
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3. THEMES
Collaborative Economy Emerges
Things Get Smarter
Grassroots Innovation Disrupts
Physical & Digital Collide
Wearable Tech Invades
Online Reshapes Retail
Brands Permeate
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4. COLLABORATIVE ECONOMY EMERGES

5. Collaborative economy is powered by the people
Power of the crowd and large networks enables scalable services that can
benefit all
These services are disrupting existing, embedded industries from travel to
power to dating, bringing new ways to deliver on old concepts
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6. Storytelling and social-casting expand the “social post”
A new type of social application proliferates enabling easier
ways for consumers to tell and share rich, long-form, linear
stories and experiences, beyond the post or tweet.
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7. New niche social nets evolve the community concept further by
enabling consumers to engage deeply around specific things
Put your thoughts out to the social net to get others’ opinions
or bond around a common one.
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8. Social Mapping Gets Useful
Put your thoughts out to the social net to get others’ opinions
or bond around a common one.
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9. Social Mapping Gets Useful (con’t)
New ways of visualizing data can highlight
patterns that lead to insight.
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10. WHEN YOU CHECK IN
AT 2 AM...
…AND GET FOUR HOURS
OF SLEEP...
…YOUR WEIGHT GOES UP TWO
POUNDS ONE WEEK LATER.
Connecting different data sources drives new insights
Connecting the data across multiple systems becomes one of
the next great Big Data challenges.
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11. THINGS GET SMARTER

12. Stuff gets smarter
Artificial intelligence and machine learning are driving more
experiences and present a view on what how intelligent
experiences can drive more value.
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13. Example: Unlocking your BMW car
3 steps with No UI
1.A driver approaches her car.
2.The car doors unlock.
3.She opens her car door.
13 steps with BMW
1.A driver approaches her car.
2.Takes her smartphone out of her purse.
3.Turns her phone on.
4.Slides to unlock her phone.
5.Enters her passcode into her phone.
6.Swipes through a sea of icons, trying to find the app.
7.Taps the desired app icon.
8.Waits for the app to load.
9.Looks at the app, and tries figure out (or remember)
how it works.
10.Makes a best guess about which menu item to hit to
unlock doors and taps that item.
11.Taps a button to unlock the doors.
12.The car doors unlock.
13.She opens her car door.
vs.
Smart interfaces will adapt to people, rather
than forcing people to adapt to them
The UI starts to disappear simplifying experiences.
Removing steps and making decisions for the user
will drive new, differentiated value propositions.
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14. GRASSROOTS INNOVATION DISRUPTS

15. Hardware – 3D Printing/scanning,
3D printing and scanning bring affordable custom
manufacturing to business/home
3D printing has been around for awhile, but the cost is finally coming
down to enable novices to innovate all new applications.
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16. 3D printed stuff penetrates design and culture
From fashion, such as dresses and footwear, to toys, to records,
food and prosthetics, applications continue to inspire.
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17. Crowdsourcing is driving innovation
Lester Chambers renews his career online.
Ouya was funded on kickstarter for $900,000 to develop
an inexpensive ($99) open-source gaming platform.
Veronica Mars fans pledged $3.2 million in 3 days to
fund a comeback.
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18. Implications
Solving the world’s most challenging problems
Elon Musk continues to disrupt staid industries. As the
founder of Paypal, SpaceX, Tesla and SolarCity he inspired
crowds about “furthering humanity” as how he judged his ROI.
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19. PHYSICAL & DIGITAL COLLIDE

20. Physical digital mash up
Gesture and intelligent interfaces remove the interface
NFC replace QR codes
Internet of things becomes stuff that communicates
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21. Gesture based UI removes the interface
Gesture-based interfaces creates whole new experiences
for consumers and business.
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22. NFC will replace QR codes
The Samsung lounge had multiple NFC and app demonstrations, music,
and events. Around town there were free cupcakes and free beer offers
just for tapping “TecTiles” with an NFC enabled devices. In addition to
multiple events at the experience, they also sponsored a Prince concert.
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23. Internet of things becomes stuff that communicates
VW Smileage connected car app adds incremental layer of
engagement to driving experience.
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24. Razorfish Tweeting Bikes
Free use of bikes to get around SXSW that tweet
comments based on bike riding effort.
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25. Robot coffee barista prints images on foam
GE’s Coffee Barista arms operates similarly to a 3D
printer to pour coffee through a syringe,
painting images in a latte's foam.
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26. Virtually there bring people closer without being closer
A remote controlled robot with a video screen and camera allows you
to have tele-presence anywhere. Your robot can roam the halls in
another city and keep you involved locally.
With desktop video conferencing already becoming prevalent, this
seems like a natural evolution that’s great for business.
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27. WEARABLE TECH INVADES

28. Wearable tech
Wearable Tech Cultural Invasion
Intersection between clothing, functionality and technology
Printable clothing
Connected and quantified self
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29. Google Glass
There is tons of interest in the next big consumer
technology which will continue to enhance
customers lives in ways we can’t imagine.
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30. Google Talking Shoe
Demonstrates the power of data by translating
movement into communication.
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31. Memoto Life-logging
Camera takes pictures every 30 seconds, uploads to the cloud and
categorizes groupings in a private and shareable timeline.
Raises new privacy issues – will we have to wear warning signs?
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32. Technology Backlash
Movements already are surfacing to help protect
privacy and push back on future “glass elitists”.
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33. ONLINE RESHAPING RETAIL

34. Online shopping features reshape retail
3M hologram enables personalized in-store rep feels human.
Pepsi clear door video display fridge enables engagement opportunity at shelf.
Giant touch-screens will proliferate.
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35. Store navigation gets easier with digital tools
Jifiti allows you to gift something for someone while in-store
that they pickup and customize themselves.
Walmart and Walgreens innovate with in-store
mapping and coupon systems
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36. Website-like analytics platforms emerge
Retail footfall analysis offered by Vodafone, Experian, and Euclid,
delivers website-like in-store analytics by tracking anonymous
cell phones moving nearby or within the space.
Privacy will be a big issue to overcome.
36

37. BRANDS PERMEATE

38. Significant presence of entertainment brands
Given the significant influence of the SXSW audience marketing
new properties is a no brainer, with the new spring TV shows
leading the way.
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39. Branded power supports “always be charging” SXSW culture
With branded power stations everywhere, power was less of an issue than in
years past where infrastructure couldn’t support the large numbers of people.
Samsung offered fully-charged battery swaps for Galaxy
owners via bike messenger.
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40. AT&T American Airlines Travel Hack-a-thon
Generated multiple new travel apps that are more useful than
the ones the travel industry have put out.
1st Place AirPing provides users with live updates for flight
changes and associated information.
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41. AT&T Teleporter
Wrap-around video screen immerses visitors in
another place.
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42. Beats by Dre "Pill Clinic”
Beats by Dre set up a "Pill Clinic" showing off its pill-shaped
portable music devices with the "Beats Pill Fix". Doctors and
nurses helped people try out the Pill.
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43. Glad and Keep America Beautiful
Provided 13 trash, compost, and recycling areas, diverting much of the
festival's waste. To raise consciousness, they partnered with artist Jason
Mercier to create a mural of America made from SXSW trash.
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44. OREO Photo-wall
While garnering lots of press for their SXSW sponsorship, their
activation/experience wasn’t that memorable and was in an out
of the way location.
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45. Freaky Friskies Grumpy Cat (from the meme) Video Wall
Friskies Cat Food took over an entire building’s windows on popular
6th Street with giant cat videos of Grumpy Cat and Bobo from their
commercials.
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46. Mashable Grumpy Cat (the cat from the meme)
The most talked about event of SXSW wasn’t a start up, app, Elon Musk or
even Al Gore slamming the NRA in the heart of Texas, it was Grumpy Cat.
People waited hours in a three block long line to get their picture taken with
Grumpy Cat, reminding us that at the end of the day, it’s the human
emotional element that gets us.
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48. THANK YOU