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Personal Footprint Account – degrowth conference 2014 – open space presentation
MASSIVELY 
EXTENDED 
SLIDEDECK 
New slides, texts 
and graphics 
added
Foresight is an anticipatory and controled process to 
prepare for future developments. Foresight comprises a 
set of methods to forecast trends and to build future 
scenarios. 
The talk/session intends to collaborate on the concept of 
a personal account system for footprint tracking as one 
possible solution element to realize effective and 
scalable “degrowth”.
Personal Footprint Account – degrowth conference 2014 – open space presentation
Today: Only a tiny minority of consumers 
transforms insight into real behavior ("ethical 
consumption"). Also rebound effects weaken the 
effectiveness. 
Urgent question: How to change the mainstream 
behavior effectively?
Image source: http://footprintnetwork.org
Example of footprint aspects, source: http://wwf.panda.org/about_our_earth/all_publications/living_planet_report/2013_infographic/
The Personal Footprint 
Account (PFA) is a tool to 
measure and display the 
ecological effects of the 
individual consumer 
behavior. Concept study, UXD ( user experience design) for an PFA app. 
Mobile end device desplaying footprint dimensions in realtime. Behavioral navigator screen. Creative Commons BY – Willi Schroll
The effective behavioral change for 
sustainable lifestyle patterns – 
on a mass scale.
Behavioral tool: PFA will 
display the eco footprint, 
per capita, possibly for 
everyone in the future. 
Mobile devices like smart 
phones might also allow 
for realtime monitoring in 
the future.
An infrastructure for measuring, delivering and 
managing the footprint data has to be built. 
Good news: With the technolgical progress 
ahead the costs will decrease in the next years 
(Moore’s law).
Civilisation has learned to behave “economically 
rational” – with the ubiquity of pricing, accounting, bank 
accounts, a “saving culture”. 
This success principle can be applied to the next 
stage, the civilisation following principles of 
sustainability and resilience. We need to behave 
“ecologically rational” – and tools will help us to do so.
Personal Footprint Account – degrowth conference 2014 – open space presentation
In the same way as a bank account cannot 
have a debt beyond a certain limit, the IFA will 
effectively change the behavior. 
● Case travel decision: The carbon limit is reached for this 
year, it will be very costly to take another flight 
● Case shopping clothes: The social balance sheet as a 
part of the IFA shows that you are “in debt” (e.g. 
working conditions of garment workers).
● Data input (bar code, NFC, GPS, sensors) 
● Calculating partial footprints 
● Infrastructure (analogy to credit card system) 
● The next stage of ICT, the Internet of Things, might 
be part of the infrastructure 
● The infrastructure can be built successively, e.g. 
starting with the CO2 footprint
● Big Data, surveillance, 
○ but: privacy by design is possible (example: the privacy safe 
design of tollcollect Germany) 
● Complexity 
○ as in economy: even fuzzy data have an effect in the decision 
process and hence optimize the flow of ressources, values and 
materials – into the direction of sustainable use of ressources 
● Costs 
○ the costs will decrease (miniaturisation, Moores Law, sensor 
empowered smartphones, spreading of IoT)
Personal Footprint Account – degrowth conference 2014 – open space presentation
● Risks 
○ Eco dictatorship? 
■ “soft” dictatorship (social pressure) 
■ politicians stepping aside 
■ “technocratic” corporations like Google increase power 
● Weakness 
○ tech vision – “nerd solution” 
○ fatal evolution to “dehumanized people”, depending more and 
more on technological systems 
○ more tracking and surveillance, less privacy
● Risk: “Libertarian paternalism”; see: “Nudge” by Richard Taylor 
○ http://en.wikipedia.org/wiki/Nudge_(book) 
● Emotion/empathy instead of appealing to ratio – (see Charles 
Eisenstein, Jeremy Rifkin) 
● Instead of a “system solution” we should create a new mentality + 
lifestyle
Personal Footprint Account – degrowth conference 2014 – open space presentation
There was a hint from the group about a concept, that is also directed to the 
personal level 
● Energiebank – An energy political project in Switzerland for decreasing the 
energy / CO2 footprint: Targetting the “2.000 Watt Society” – 2.000 Watt 
per person) 
Image source: http://www.energiebankschweiz.ch/?id=5
The concept of a “third way” is rather 
clear – but not new. The questions 
remain: 
● Is this model of the “Economy 
for the Common Good” 
(Gemeinwohlökonomie) really 
feasible? 
● Is this “movement” able to 
spread in the environment of a 
market economy? 
● So far nearly 1.700 enterprises 
and 5.800 consumers apply the 
principles 
http://www.common-good-economy.org/en 
Image source: sldie 4 in report (pdf): http://www.bsl-lausanne.ch/wp-content/uploads/2014/05/BSL-_Economy-of-the-Common-Good.pdf
The “Economy for the Common 
Good” applies footprint bilancing on 
the level of the enterprise. Being 
sustainable in a proven way results 
in a higher score. Enterprises 
compete for sustainability factors, 
esp. the social dimension 
● human dignity 
● solidarity 
● social justice 
● ecological sustainability 
● democracy 
Image source: sldie 7 in report (pdf): http://www.bsl-lausanne.ch/wp-content/uploads/2014/05/BSL-_Economy-of-the-Common-Good.pdf
Experiences and insights 
shared during a project for 
Business School Lausanne: 
“Common Good Matrix 
Consulting Project” 
Source: https://www.youtube.com/watch?v=OGuV5cn- 
_ns
Personal Footprint Account – degrowth conference 2014 – open space presentation
The PFA vision can be extended into 
certain directions for usage scenarios 
Ubiquitous PFA 
There are more sensors not only on 
personal mobile devices, but in the future 
there will be also more sensors/data 
tracking in the physical surroundings (IoT, 
smart things, Ambient Intelligence). This 
will make the tracking of various footprint 
sources more simple (but will also 
increase the risk of surveillance) 
Image component from source: http://cloudtweaks.com/2014/09/cloud-infographic-internet-things
Social and gamified PFA 
Analogous to collaborative communities 
the PFA users can connect for increasing 
their efficiency together – there might be 
platforms built to enable “group action” 
for degrowth like gardening, low PF 
activities (in the same way as we have 
platforms for “group buying” today); also 
gamification can be used as it is done in 
the domain of communities around fitness 
gadgets (“Quantified Personal Degrowth” 
= Quantified Self for degrowth) Image 1, snippet from source: http://www.fitbit.com/ 
Image 2, source: http://blog.thedetroithub.com/2011/08/31/compuware-plants-new- 
urban-garden-in-downtown-detroit/
Nations and regions are locked in competition-for-growth trap 
Worldwide the politicians cannot advance into certain reasonable 
directions, since the economies are competing for best conditions for 
enterpreneural actors and investors. As a result this dilemma is a 
barrier for sustainable politics (less economical growth, degrowth) on a 
planetary scale. 
International Simultaneous Policy Organisation (ISPO) 
ISPO has been founded in 2000 to to break this lock-in situation. ISPO 
is a voluntary organization that promotes the “Simultaneous Policy” 
(Simpol) campaign: Coordinated decisions of politicians can break the 
fatal blockade for international treaties. A roadmap for a PFA can use 
the SIMPOL mechanism to avoid local disadvantages. 
ISPO, International Simultaneous Policy 
Organization (logo) http://en.wikipedia. 
org/wiki/International_Simultaneous_Polic 
y_Organization
Why should people agree with restrictions and with the 
“rationing” of ressources? 
In the rich countries the masses are used to their “anti-sustainable 
priviliges”, they live with a huge ecological footprint, e.g. in the 
domain of consumption of goods and far distance travelling. Sure, 
the acceptance is a central issue. 
First, the parallels are accepted restrictions in the field of health or 
mobility: Citizens allow for laws, that are applied equally, e.g. 
using saftey belts, speed limits, preventive medicine, vaccination 
etc. 
Second, globally the awareness for the necessity and willingness 
for implementation of PFA is not equally distributed. As a 
consequence the implementation/roadmap will be geographically 
differentiated as e.g. today’s tax laws are. Example of global cultural differentiation in case of social 
inequality (map fo Gini coefficient) http://en.wikipedia. 
org/wiki/Gini_coefficient
Ecological debt, interest rates, progressive compensation? 
The concrete structure for an “acceptable differentiated PFA scheme” is 
a real design challenge. 
One option is a progressive PFA compensation scheme, analogous to 
(accepted) progressive taxation. There could be a kind of interest rates 
for personal “ecological debt”, analogous to debt in the financial domain. 
This means, that e.g. another transatlantic travel ticket in a one year period might cost 2 or 3 times 
more than the “annual eco-correct ticket”, the fee then is used for reforestation. How could this be 
implemented in an elegant way, avoiding the growth of a huge bureaucracy apparatus for rules, 
exceptions, observation and control? 
Instead of building huge administrative control structures the focus 
should be on a post-consumerist “positive lifestyle vision” with a small 
footprint. It will be adopted and convincing as much as it actually creates 
more happiness and satisfaction in the personal life. On a mass level 
also a big challenge!
Personal Footprint Account – degrowth conference 2014 – open space presentation
● I encourage sharing and supporting the creative commons 
○ This presentation is published under Creative Commons BY-NC-SA 
○ The author should be quoted if you use the slides. Consider the copyright for the graphics and photos 
on the slides, that have been quoted for illustrative function in the scientific context. 
○ See more: http://creativecommons.org/licenses/by-nc-sa/2.0/ 
○ If you want to use the presentation or parts of it commercially please contact me. 
○ It is much appreciated if you link to the specific slideshare.net or google address, you can also embed the slideshare code. 
Appreciated to link to http://about.me/wschroll for easy author contact. 
● The title, cover and presentation slides have been changed and the deck has been enriched with graphics to illustrate the concept. 
○ “Individual Footprint Account” (IFA) has been renamed to “Personal Footprint Account” (PFA), since the commonly used term is 
personal footprint 
○ The original was hacked in short time, since the decision to run an open space was spontaneous. A rough copy of the original 
slidedeck is here: http://j.mp/indifp-old 
○ Thanks to the participants for being part and for the critical remarks 
● Related links 
○ Degrowth conference http://leipzig.degrowth.org/en/ 
○ Ecological footprint (Wikipedia) http://en.wikipedia.org/wiki/Ecological_footprint 
○ Footprint Network http://footprintnetwork.org/ 
○ Degrowth (Wikipedia) http://en.wikipedia.org/wiki/Degrowth 
○ List of environmental issues (Wikipedia) http://en.wikipedia.org/wiki/List_of_environmental_issues 
○ Anthropocene (Wikipedia) http://en.wikipedia.org/wiki/Anthropocene 
● Shortlink to presentation slides on Google docs: http://j.mp/indifootprint 
● Contact: http://about.me/wschroll – willi.schroll/at/googlemail.com

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Personal Footprint Account – degrowth conference 2014 – open space presentation

  • 2. MASSIVELY EXTENDED SLIDEDECK New slides, texts and graphics added
  • 3. Foresight is an anticipatory and controled process to prepare for future developments. Foresight comprises a set of methods to forecast trends and to build future scenarios. The talk/session intends to collaborate on the concept of a personal account system for footprint tracking as one possible solution element to realize effective and scalable “degrowth”.
  • 5. Today: Only a tiny minority of consumers transforms insight into real behavior ("ethical consumption"). Also rebound effects weaken the effectiveness. Urgent question: How to change the mainstream behavior effectively?
  • 7. Example of footprint aspects, source: http://wwf.panda.org/about_our_earth/all_publications/living_planet_report/2013_infographic/
  • 8. The Personal Footprint Account (PFA) is a tool to measure and display the ecological effects of the individual consumer behavior. Concept study, UXD ( user experience design) for an PFA app. Mobile end device desplaying footprint dimensions in realtime. Behavioral navigator screen. Creative Commons BY – Willi Schroll
  • 9. The effective behavioral change for sustainable lifestyle patterns – on a mass scale.
  • 10. Behavioral tool: PFA will display the eco footprint, per capita, possibly for everyone in the future. Mobile devices like smart phones might also allow for realtime monitoring in the future.
  • 11. An infrastructure for measuring, delivering and managing the footprint data has to be built. Good news: With the technolgical progress ahead the costs will decrease in the next years (Moore’s law).
  • 12. Civilisation has learned to behave “economically rational” – with the ubiquity of pricing, accounting, bank accounts, a “saving culture”. This success principle can be applied to the next stage, the civilisation following principles of sustainability and resilience. We need to behave “ecologically rational” – and tools will help us to do so.
  • 14. In the same way as a bank account cannot have a debt beyond a certain limit, the IFA will effectively change the behavior. ● Case travel decision: The carbon limit is reached for this year, it will be very costly to take another flight ● Case shopping clothes: The social balance sheet as a part of the IFA shows that you are “in debt” (e.g. working conditions of garment workers).
  • 15. ● Data input (bar code, NFC, GPS, sensors) ● Calculating partial footprints ● Infrastructure (analogy to credit card system) ● The next stage of ICT, the Internet of Things, might be part of the infrastructure ● The infrastructure can be built successively, e.g. starting with the CO2 footprint
  • 16. ● Big Data, surveillance, ○ but: privacy by design is possible (example: the privacy safe design of tollcollect Germany) ● Complexity ○ as in economy: even fuzzy data have an effect in the decision process and hence optimize the flow of ressources, values and materials – into the direction of sustainable use of ressources ● Costs ○ the costs will decrease (miniaturisation, Moores Law, sensor empowered smartphones, spreading of IoT)
  • 18. ● Risks ○ Eco dictatorship? ■ “soft” dictatorship (social pressure) ■ politicians stepping aside ■ “technocratic” corporations like Google increase power ● Weakness ○ tech vision – “nerd solution” ○ fatal evolution to “dehumanized people”, depending more and more on technological systems ○ more tracking and surveillance, less privacy
  • 19. ● Risk: “Libertarian paternalism”; see: “Nudge” by Richard Taylor ○ http://en.wikipedia.org/wiki/Nudge_(book) ● Emotion/empathy instead of appealing to ratio – (see Charles Eisenstein, Jeremy Rifkin) ● Instead of a “system solution” we should create a new mentality + lifestyle
  • 21. There was a hint from the group about a concept, that is also directed to the personal level ● Energiebank – An energy political project in Switzerland for decreasing the energy / CO2 footprint: Targetting the “2.000 Watt Society” – 2.000 Watt per person) Image source: http://www.energiebankschweiz.ch/?id=5
  • 22. The concept of a “third way” is rather clear – but not new. The questions remain: ● Is this model of the “Economy for the Common Good” (Gemeinwohlökonomie) really feasible? ● Is this “movement” able to spread in the environment of a market economy? ● So far nearly 1.700 enterprises and 5.800 consumers apply the principles http://www.common-good-economy.org/en Image source: sldie 4 in report (pdf): http://www.bsl-lausanne.ch/wp-content/uploads/2014/05/BSL-_Economy-of-the-Common-Good.pdf
  • 23. The “Economy for the Common Good” applies footprint bilancing on the level of the enterprise. Being sustainable in a proven way results in a higher score. Enterprises compete for sustainability factors, esp. the social dimension ● human dignity ● solidarity ● social justice ● ecological sustainability ● democracy Image source: sldie 7 in report (pdf): http://www.bsl-lausanne.ch/wp-content/uploads/2014/05/BSL-_Economy-of-the-Common-Good.pdf
  • 24. Experiences and insights shared during a project for Business School Lausanne: “Common Good Matrix Consulting Project” Source: https://www.youtube.com/watch?v=OGuV5cn- _ns
  • 26. The PFA vision can be extended into certain directions for usage scenarios Ubiquitous PFA There are more sensors not only on personal mobile devices, but in the future there will be also more sensors/data tracking in the physical surroundings (IoT, smart things, Ambient Intelligence). This will make the tracking of various footprint sources more simple (but will also increase the risk of surveillance) Image component from source: http://cloudtweaks.com/2014/09/cloud-infographic-internet-things
  • 27. Social and gamified PFA Analogous to collaborative communities the PFA users can connect for increasing their efficiency together – there might be platforms built to enable “group action” for degrowth like gardening, low PF activities (in the same way as we have platforms for “group buying” today); also gamification can be used as it is done in the domain of communities around fitness gadgets (“Quantified Personal Degrowth” = Quantified Self for degrowth) Image 1, snippet from source: http://www.fitbit.com/ Image 2, source: http://blog.thedetroithub.com/2011/08/31/compuware-plants-new- urban-garden-in-downtown-detroit/
  • 28. Nations and regions are locked in competition-for-growth trap Worldwide the politicians cannot advance into certain reasonable directions, since the economies are competing for best conditions for enterpreneural actors and investors. As a result this dilemma is a barrier for sustainable politics (less economical growth, degrowth) on a planetary scale. International Simultaneous Policy Organisation (ISPO) ISPO has been founded in 2000 to to break this lock-in situation. ISPO is a voluntary organization that promotes the “Simultaneous Policy” (Simpol) campaign: Coordinated decisions of politicians can break the fatal blockade for international treaties. A roadmap for a PFA can use the SIMPOL mechanism to avoid local disadvantages. ISPO, International Simultaneous Policy Organization (logo) http://en.wikipedia. org/wiki/International_Simultaneous_Polic y_Organization
  • 29. Why should people agree with restrictions and with the “rationing” of ressources? In the rich countries the masses are used to their “anti-sustainable priviliges”, they live with a huge ecological footprint, e.g. in the domain of consumption of goods and far distance travelling. Sure, the acceptance is a central issue. First, the parallels are accepted restrictions in the field of health or mobility: Citizens allow for laws, that are applied equally, e.g. using saftey belts, speed limits, preventive medicine, vaccination etc. Second, globally the awareness for the necessity and willingness for implementation of PFA is not equally distributed. As a consequence the implementation/roadmap will be geographically differentiated as e.g. today’s tax laws are. Example of global cultural differentiation in case of social inequality (map fo Gini coefficient) http://en.wikipedia. org/wiki/Gini_coefficient
  • 30. Ecological debt, interest rates, progressive compensation? The concrete structure for an “acceptable differentiated PFA scheme” is a real design challenge. One option is a progressive PFA compensation scheme, analogous to (accepted) progressive taxation. There could be a kind of interest rates for personal “ecological debt”, analogous to debt in the financial domain. This means, that e.g. another transatlantic travel ticket in a one year period might cost 2 or 3 times more than the “annual eco-correct ticket”, the fee then is used for reforestation. How could this be implemented in an elegant way, avoiding the growth of a huge bureaucracy apparatus for rules, exceptions, observation and control? Instead of building huge administrative control structures the focus should be on a post-consumerist “positive lifestyle vision” with a small footprint. It will be adopted and convincing as much as it actually creates more happiness and satisfaction in the personal life. On a mass level also a big challenge!
  • 32. ● I encourage sharing and supporting the creative commons ○ This presentation is published under Creative Commons BY-NC-SA ○ The author should be quoted if you use the slides. Consider the copyright for the graphics and photos on the slides, that have been quoted for illustrative function in the scientific context. ○ See more: http://creativecommons.org/licenses/by-nc-sa/2.0/ ○ If you want to use the presentation or parts of it commercially please contact me. ○ It is much appreciated if you link to the specific slideshare.net or google address, you can also embed the slideshare code. Appreciated to link to http://about.me/wschroll for easy author contact. ● The title, cover and presentation slides have been changed and the deck has been enriched with graphics to illustrate the concept. ○ “Individual Footprint Account” (IFA) has been renamed to “Personal Footprint Account” (PFA), since the commonly used term is personal footprint ○ The original was hacked in short time, since the decision to run an open space was spontaneous. A rough copy of the original slidedeck is here: http://j.mp/indifp-old ○ Thanks to the participants for being part and for the critical remarks ● Related links ○ Degrowth conference http://leipzig.degrowth.org/en/ ○ Ecological footprint (Wikipedia) http://en.wikipedia.org/wiki/Ecological_footprint ○ Footprint Network http://footprintnetwork.org/ ○ Degrowth (Wikipedia) http://en.wikipedia.org/wiki/Degrowth ○ List of environmental issues (Wikipedia) http://en.wikipedia.org/wiki/List_of_environmental_issues ○ Anthropocene (Wikipedia) http://en.wikipedia.org/wiki/Anthropocene ● Shortlink to presentation slides on Google docs: http://j.mp/indifootprint ● Contact: http://about.me/wschroll – willi.schroll/at/googlemail.com