IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.
The Important Difference Between Virtual Reality, Augmented Reality and Mixed...Bernard Marr
Now that virtual reality (VR), augmented reality (AR) and mixed reality (MR) are becoming more mainstream, people outside of tech circles have more questions about how these technologies differ. Here, we outline the difference between virtual reality, augmented reality, and mixed reality.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
Hosted by the "Manly Entrepreneurs" meetup I presented a 30 minute discussion which turned into a 2hr session. The room was full of passion and excitement, and due to the nature of the meetup, the audience was hungry to know about commercialization of disruptive technologies like Augmented Reality.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
The Important Difference Between Virtual Reality, Augmented Reality and Mixed...Bernard Marr
Now that virtual reality (VR), augmented reality (AR) and mixed reality (MR) are becoming more mainstream, people outside of tech circles have more questions about how these technologies differ. Here, we outline the difference between virtual reality, augmented reality, and mixed reality.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
Hosted by the "Manly Entrepreneurs" meetup I presented a 30 minute discussion which turned into a 2hr session. The room was full of passion and excitement, and due to the nature of the meetup, the audience was hungry to know about commercialization of disruptive technologies like Augmented Reality.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services
This document attempts to visualize the various markets affecting the future of networked experiences at the junction of the real and virtual worlds. These are simply for reference; contributors to the Future of Reality Map are encouraged to refer to and remix
- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ?
- Quels sont ses réels impacts aujourd’hui ?
- Quelles sont les industries qui ont osé sauter le pas ?
La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement.
Damien Lefebvre
Co-president, Canada
damien.lefebvre@valtech.ca
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
Through the presentation we briefly go through the current state of SEO and progress to technologies which are already present and imminently growing in importance; as well as look into future potential outcomes for other technicologies affecting how SEO is done in the future.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
Goes with the slides https://www.slideshare.net/LoriLanday/ready-for-the-metaverse-immersive-and-interactive-experiences-in-virtual-worlds-game-audio-boston-92562619
Hotel Website Marketing Online social media opportunities for the hospitality...Mark Congiusta
Can Twitter, LinkedIn, Facebook, Blogs and other social media websites sell hotels online? Well of course they can. And do. A presentation on social media in the tourism industry made to hotel and hospitality professionals in Dublin Ireland in June 2009.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Zugara SIME 2009 Stockholm Presentation - Augmented RealityZugara
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperenceMatthew Szymczyk
This is updated AR presentation that I have been giving to brands and agencies. Focus is on what is AR, how it can/should be used, video examples and then demos (in person).
High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services
This document attempts to visualize the various markets affecting the future of networked experiences at the junction of the real and virtual worlds. These are simply for reference; contributors to the Future of Reality Map are encouraged to refer to and remix
- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ?
- Quels sont ses réels impacts aujourd’hui ?
- Quelles sont les industries qui ont osé sauter le pas ?
La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement.
Damien Lefebvre
Co-president, Canada
damien.lefebvre@valtech.ca
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
Through the presentation we briefly go through the current state of SEO and progress to technologies which are already present and imminently growing in importance; as well as look into future potential outcomes for other technicologies affecting how SEO is done in the future.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
Goes with the slides https://www.slideshare.net/LoriLanday/ready-for-the-metaverse-immersive-and-interactive-experiences-in-virtual-worlds-game-audio-boston-92562619
Hotel Website Marketing Online social media opportunities for the hospitality...Mark Congiusta
Can Twitter, LinkedIn, Facebook, Blogs and other social media websites sell hotels online? Well of course they can. And do. A presentation on social media in the tourism industry made to hotel and hospitality professionals in Dublin Ireland in June 2009.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Zugara SIME 2009 Stockholm Presentation - Augmented RealityZugara
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperenceMatthew Szymczyk
This is updated AR presentation that I have been giving to brands and agencies. Focus is on what is AR, how it can/should be used, video examples and then demos (in person).
Zugara SIME 2009 Stockholm Presentation - Augmented RealityMatthew Szymczyk
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.
Augmented Citizen - Mobile Augmented Reality Summit @ MWC2010Willi Schroll
Augmented Citizen Manifesto @ Mobile Augmented Reality Summit @ MWC2010 +++ authors: Dan Romescu + Willi Schroll +++ presented by Dan Romescu at AR-Summit, Mobile World Congress 2010, Barcelona
Augmented Citizen - Mobile Augmented Reality Summit @ MWC2010Willi Schroll
Dan Romescu presented our ideas at MWC 2010 in Barcelona: "Augmented Citizen. Challenges and Solutions for an Open and Sustainable Outernet -- Dan Romescu + Willi Schroll"
InterACT! Conference Presentation on Augmented RealityMatthew Szymczyk
This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.
Netexplorateur - The Future of Communication + Augmented RealityMatthew Szymczyk
The was a presentation I gave at Netexplorateur event at HEC Paris. The presentation was on the future of communication and augmented reality. Main topic was how communication technology is evolving and how our company is spearheading movement for augmented video chat. As adoption of video chat continues, there will be need for more interaction and collaboration between connected individuals. I also gave short demos of our Augmented Reality games and spoke briefly on how the Natural User Interface (NUI) is set for a revolution in the next few months.
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
Augmented Reality: Merging Our Real World WIth The VirtualLynne d Johnson
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.
This is presentation given by Zugara CEO, Matt Szymczyk, on Expanding Use Cases for Augmented Reality in Retail. The presentation focuses on how virtual dressing room technology is being deployed by brands and retailers.
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...Matthew Szymczyk
Zugara presentation for Global AR Summit in Shanghai, China on May 16th, 2014. The presentation covers Virtual Dressing Room Opportunities for In-Store Retailers. Other topics covered include Augmented Reality and Gesture Control on Gartner's Hype Cycle, Kinect, etc.
Overview of The Virtual Dressing Room Market - Augmented World ExpoMatthew Szymczyk
This is Zugara's presentation on the Virtual Dressing Room Market at the Augmented World Expo. Presentation covers brief overview on Zugara, 3 Signs that Virtual Dressing Rooms have arrived, and 3 Challenges ahead for Virtual Dressing Rooms.
This is a presentation I gave at the 2012 Augmented Reality Event on the AR Retail Hype Cycle. This covers different areas of AR commerce and retail such as digital living room, tablets, smartphones, web and in-store kiosks. Each different segment is plotted against the "AR Retail" Hype Cycle with supporting info.
Presentation I gave at the New Digital Economics Conference in SF on March 28th, 2012. This was a presentation focused on how AR E-Commerce and NUI is both gaining traction as a user interface and is also gaining adoption with younger generations.
Digiday Mobile - Mobile AR, Look Out For the Snake OilMatthew Szymczyk
Presentation I gave at Digiday Mobile detailing the current challenges Mobile AR faces. Presentation also goes over Hype Cycle specific to AR and how web, kiosk and digital living room are poised for accelerated adoption by consumers.
Augmented Reality & Ecommerce - The Future Of Online Product EngagementMatthew Szymczyk
This is presentation I gave at Augmented Reality Event on May 17, 2011. The presentation focuses on the eCommerce market and how Augmented Reality is quickly turning online shopping from a process into an experience.
This was a presentation I gave at the Engage Conference in New York on February 16th, 2011. Presentation includes statistics on AR advergames for brands as well as Best Practices.
Changing The Future: Emerging Technologies That Will Blow Customers AwayMatthew Szymczyk
This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
This is a presentation I gave at FashionCamp LA on Sunday, June 13th. I spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
This was a brief presentation I gave at the AdAge Creativity & Technology Conference (CAT) in New York on 6/10/10. Topic of the panel was "Agencies or Developers? Yes." and my intro presentation was on the commoditization of interactive marketing/web development services and why we started to develop our own proprietary augmented reality tech.
Building Business Models Around Augmented RealityMatthew Szymczyk
This was a presentation I gave on Building Business Models Around Augmented Reality at the Augmented Reality Conference (part of Ecomm) on April 21, 2010. More info here on Ecomm site - http://america.ecomm.ec/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. • About Zugara
• What Is Augmented Reality
• Webcam Social Shopper
Demo
• The Future Of Augmented
Reality Online
• Augmented Reality Sta?s?cs
• The Keys To Success With
Augmented Reality
3. ABOUT ZUGARA
Dzień Dobry…
WE ARE ZUGARA
Snapshot: We’re an interac?ve marke?ng agency with a passion for emerging
media and technologies
Services: Interac?ve Video, Social Media Marke?ng, Mobile Marke?ng,
Website/Applica?on Development
Exper0se: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Loca0on: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twi>er: www.twiUer.com/zugara
www.zugara.com 3
4. ABOUT ZUGARA
OUR INVOLVEMENT WITH
AUGMENTED REALITY
ZugAR
Ac?ve Member of Augmented Reality
Marker & Manager
the Augmented Technology
Reality Consor?um
• www.arconsor?um.org/
Development of Flash‐
based Augmented
Reality Technologies and
ZugMO
Mo?on Capture
So]ware Development Technology
Kits (“SDKs”)
Manage the
Facebook
Augmented Reality
Community
ZugSTAR
Streaming
www.facebook.com/augmentedreality Augmented Reality
www.zugara.com 4
7. WHAT IS AUGMENTED REALITY
WHAT IS…
AUGMENTED REALITY
"Augmented reality (AR) is a field of computer research which deals with
the combina?on of real‐world and computer‐generated data (virtual
reality), where computer graphics objects are blended into real footage in
real ?me. At present, most AR research is concerned with the use of live
video imagery which is digitally processed and 'augmented' by the
addi?on of computer‐generated graphics.“
(Wikipedia)
www.zugara.com 7
8. WHAT IS AUGMENTED REALITY
THE FUTURE OF
INFORMATION INTERACTION
INTERACT
VIEW
ACCESS
www.zugara.com 8
9. WHAT IS AUGMENTED REALITY
SCIENCE FICTION
IMAGINATION…
www.zugara.com 9
13. The Future
Of
Augmented
Reality
Online
www.zugara.com 13
14. WHAT IS AUGMENTED REALITY
NEARLY EVERY MAJOR INDUSTRY
WILL USE AR
Retail / Fashion
Sports Educa0on Electronics Aerospace
Food / Restaurant Entertainment Real Estate Healthcare Finance
Consumer
Automo0ve
Travel Packaged Goods Government Manufacturing
www.zugara.com 14
15. WHAT IS AUGMENTED REALITY
AS WILL MAJOR
MARKETING AND ADVERTISING CHANNELS
Mobile Online POP Print TV OOH
www.zugara.com 15
16. THE FUTURE OF AUGMENTED REALITY ONLINE
BRANDS ARE ALREADY USING AR…
A Few Major Brands Have
Used Augmented Reality As
Part of Integrated
Campaigns…
www.zugara.com 16
17. THE FUTURE OF AUGMENTED REALITY ONLINE
SOME TO GREAT EFFECT…
www.zugara.com 17
18. THE FUTURE OF AUGMENTED REALITY ONLINE
FLASH + AUGMENTED REALITY
FLARToolkit Licensing Costs
Are Nominal; Development Flash Player 10 Penetra?on*
In Ac?onscript 93.5%
FLARToolkit Will
Become Standard For
Augmented Reality
Online
Flash Player 10.1 Will
Support Greater Graphic
FLARToolkit Works In Flash
Processing To Speed Up Draw
(No Addi?onal Plug‐in)
Time In Flash – Papervision
3D
*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
www.zugara.com 18
20. AUGMENTED REALITY STATISTICS
AUGMENTED REALITY REVENUE
Handheld plalorms will transform the Augmented Reality ecosystem, with revenue
associated with Augmented Reality growing from about $6 million in 2008 to more than
$350 million in 2014.
(ABI Research study “Augmented Reality: Adding Informa?on to Our View of the World”)
www.zugara.com 20
21. AUGMENTED REALITY STATISTICS
WORLDWIDE WEBCAM GROWTH RATE…
Markets for webcams at $1.8 billion in 2008 are an?cipated to reach $3.2 billion by 2015,
growing in response to decreases in unit costs and increases.
(Wintergreen Research ‐ Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009‐2015)
www.zugara.com 21
23. AUGMENTED REALITY STATISTICS
CANNONBALLZ AR GAME STATS
Case Study (over a one month period)
Average Time % Of Unique Repeat
Unique Visitors Visitors
Spent On Site
11,672 25%
4 min 36 sec
% Of Unique Visitors
% Of Unique Visitors
That Logged Into
That Had Webcams*
Facebook
80%
11%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execu?on into a Sunday circular
www.zugara.com 23
24. AUGMENTED REALITY STATISTICS
AR POLLS – BROWSER PLUG‐IN
Would you view an online Augmented Reality experience if it required you to download and
install an Internet Browser plug‐in other than Flash? (256 Votes)
www.zugara.com 24