The document discusses the integration of the Internet of Things (IoT) with social capital theory, emphasizing the importance of social relationships in technology development. It outlines potential future scenarios for connected markets by 2025, highlighting technological advancements, challenges, and the necessity of a socio-centric approach to IoT innovation. Key themes include collaboration over competition, the rising significance of social capital, and the implications of technological transformations on society.

1. IoT
and
applied
Social
Capital
Theory
T h e
e x a m p l e
o f
L i v i n g
B r i d g e s
P l a n e t
Willi
Schroll,
strategiclabs
Berlin
–
#IoTweek
–
IoT
Week
–
London
18th
June
2014
–
track:
Society

2. What
is
foresight?

3. Foresight:
A
Birds
eye‘s
view
–
zoom
in
&
out

4. Tracking
all
STEEP
sectors
...

5. IntersecQons
&
interferences
growing
massively
Foresight
Technology
Society
InnovaQon
Change
TransformaQon

6. Foresight
–
Emerging
Technologies
Technology
Society
TransformaQon
...
and
Emerging
Cultures
conflict
zone
evoluQon
zone
entangled
systems

7. I.
Foresight
perspec:ve
on
IoT
and
related
drivers

8. Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things-
with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/
2014
January
February
March
$ 3.2 billion
$ 2 billion
First
big
acquisi:ons
in
the
new
tech
wave

9. Measurable
acquisi:on
ac:vi:es
Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/
(January 2014)

11. Technology
Society

12. Economy

13. Table
of
content
(1)
Analysis
of
technological
key
trends
and
innovaQon
fields
Analysis
of
social
drivers,
life-­‐
and
workstyle
trends
„Weak
signal“
cases
of
today
–
to
anQcipate
a
scenario
of
CONNECTED
MARKETS
2025

14. Table
of
content
(2)
CONNECTED
BUSINESS
2025
transformaQonal
drivers,
key
concepts
and
mindsets,
impact
compass
for
econo-­‐
mical
branches
CONNECTED
LIVING
2025
–
scenario
story,
radical
change,
societal
and
poliQcal
impact

16. The
following
selected
„weak
signal“
examples
of
today
anQcipate
some
aspects
of
Connected
Markets
in
2025

17. Tesco
–
Online
pickup
at
local
retailer
–
p.34

18. Fitbit
FlexTM
–
The
moQvaQon
coach
on
your
handlebars
–
p.36

19. Wi-­‐Fi
Bulb
–
The
remote-­‐
controlled
lightbulb
–
p.38

20. Zookal
–
Flying
textbooks
–
p.40

21. Double
–
Omnipresence
for
all
–
p.42

22. MeMobility
–
En
route
to
a
seamless
transport
service
–
p.44

23. (1)
Echelon
–
Intelligent
streetlighQng
in
500
towns
(2)
Big
Belly
Solar
–
The
solar-­‐powered
compacQng
rubbish
bin
p.46

24. Baxter
–
The
intelligent
manufacturing
robot
–
p.48

25. Bitponics
–
The
gardener
in
the
Cloud
–
p.50

26. III.
Challenges
Challenges
Technological
challenges

27. III.
Challenges
dynaxity
realQme
regulaQons
complexity
standards
safety
&
security
really
big
data

28. Image
source:
hgp://makerswarm.com/
With
a
broader
definiQon
of
„connectedness“
the
volume
of
objects
might
exceed
even
the
trillion
in
2025.
1
trillion
connected
things?

29. Example:
The
„Cogni:ve
cams“
assump:on
SoK
connec:vity
Cheap
„cogniQve
cams“
recognize
and
track
objects
and
states
Collage;
image
source:
hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg
(2014-­‐04-­‐12)

30. III.
Challenges
Challenges
Examples
with
a
social
context

31. Security
at
home
Source:
hgp://www.laQmes.com/business/technology/la-­‐fi-­‐tn-­‐refrigerator-­‐hacked-­‐internet-­‐of-­‐things-­‐cyber-­‐
agack-­‐20140116,0,5757808.story

32. Infrastructural
security
Source:
hgp://www.wired.com/2013/07/securing-­‐the-­‐internet-­‐of-­‐things/
–
Image
source:
hgp://it.wikipedia.org/wiki/HAL_9000
“The
Call
to
Ac7on:
The
Internet
of
Things
is
s7ll
in
its
infancy
and
the
security
community
has
a
chance
to
build
in
new
approaches
to
security
if
we
get
started
now
...”
Bruce
Sterling

33. Job
market
Source:
hgp://www.salon.com/2014/01/17/
robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/

34. Business
model
challenge
Sources:
The
Zero
Marginal
Cost
Society:
The
Internet
of
Things,
the
CollaboraQve
Commons,
and
the
Eclipse
of
Capitalism:
Jeremy
Rioin
hgp://www.amazon.com/Zero-­‐Marginal-­‐Cost-­‐Society-­‐CollaboraQve/dp/1137278463/
–
the
quote
is
from:
The
Internet
of
Things:
Monopoly
Capitalism
vs.
CollaboraQve
Commons
|
Jeremy
Rioin
hgp://www.huffingtonpost.com/jeremy-­‐rioin/internet-­‐of-­‐things_b_5104072.html
„In
this
new
world,
social
capital
is
as
important
as
financial
capital,
access
trumps
ownership,
sustainability
supersedes
consumerism,
coopera7on
ousts
compe77on“
Jeremy
Rioin

35. System
challenge?
Sources:
How
the
"Internet
of
Things"
is
killing
capitalism
hgp://www.youtube.com/watch?v=0_fq2Y8TfRg
Jeremy
Rioin
on
YouTube:
How
the
"Internet
of
Things"
is
killing
capitalism

36. Power
shiK
to
machines?
The
power
shiw
to
algorithms
and
machines
might
result
even
in
new
unknown
risk
types.
Image
source:
hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg

37. III.
Challenges
Challenges
=
also
a
new
opportunity,
a
new
market
in
IoT

38. III.
Challenges
Collabora:ve
economy
+
IoT

39. III.
Challenges
Smart
green
economy
+
IoT
•

40. beyond
lew
and
right
Maker
culture,
crowdfunding
&
open
innova:on

41. III.
Challenges
Development
has
to
take
into
account
...
the
user
We
already
know!

42. III.
Challenges
Inconvenient
truth:
Development
&
design
have
to
be
socio-­‐centric
from
the
very
beginning
–
think
of
defini7on
of
iot/„things“

43. II.
IoT
and
the
„Power
of
Social“

44. Social
Capital
Theory*
=
One
perfect
example
for
the
power
of
applied
social
capital
persepc:ve
(it
works)
*according
to
sociologist
Robert
Putnam

48. Living
Bridges
Planet
is
an
acQon
and
learning
plazorm
Bert-Ola Bergstrand

49. •
Started
March
2012
•
Network
of
networks
•
About
50
events
•
6.800+
members
•
Sustainability
+
supporQveness
•
CreaQng
social
capital,
visibility

50. Thesis
I:
Most
of
IoT
has
as
much
to
do
with
social
relaQonships
as
it
does
with
technology
We
should
start
to
see
with
both
eyes
at
once!

51. Thesis
II:
Socio-­‐centric
analysis
complemenQng
the
user-­‐centric
standards

52. Thesis
III:
Network
theory
and
Social
Capital
theory
are
essenQal
perspecQves
to
build
a
framework
for
iot
development/UXD

53. visibility
connec:on
flow
apprecia:on
inspira:on
value
flow
mo:va:on
belonging
fun
trust
support
flow
RecommendaQon:
IntegraQng
Social
Capital
pespecQve
into
user
research
and
development
of
IoT
products
&
services
knowledge
flow
aYen:on

54. beyond
lew
and
right
Contact
Willi
Schroll
hgp://about.me/wschroll
hgp://strategiclabs.de
hgp://socialforesight.net
schroll
[at]
strategiclabs.de
(hgp://livingbridgesplanet.wordpress.com)
Download
„Connected
Reality
2025“
English
and
German,
two
opQonal
formats.
English
version
–
DIN
A4
upright:
hgp://de.slideshare.net/Z_punkt/z-­‐punkt-­‐
studyconnectedreality2025englsingle
More
versions:
hgp://www.z-­‐punkt.de/connected-­‐reality2025-­‐en.html
Sources
Pleases
find
the
sources,
including
images
sources,
in
the
study
menQoned
above
(free
pdf
download)

55. 18th
June
2014
–
Track:
Society
–
2pm-­‐5:30pm
Bridging
the
World
-­‐
Learning
by
Connec:ng
IoT
and
applied
Social
Capital
Theory
–
the
example
of
Living
Bridges
Planet
Willi
Schroll,
strategiclabs,
Eric
Lynn,
cultureQs
(Living
Bridges
Planet
Community)
Barriers
in
Home
Automa:on
and
how
to
un-­‐stuck
(Impulse
from
Jürgen
Wege,
AALIOT)
Panel
IoTPeople
–
The
community
to
connect
technological
and
social
innovators
-­‐
Kim
Balle,
Ina
Lauth
et
al.
-­‐
IoTPeople
Community
IoT
and
rela:onship
dynamics
(Jolocom)
–
Vision
and
status
of
Jolocom
sowware
development
–-­‐
Joachim
Lohkamp,
founder
Jolocom,
ChrisQan
Hildebrand,
partner