This document discusses challenges and solutions for mobile augmented reality (MAR). It outlines issues like lack of standards, open data and complex privacy concerns. It proposes the creation of an open MAR foundation to promote solutions through events like the 1st European Augmented Reality Conference in April 2010. The document argues for an open source MAR framework and discusses advertising and permission issues. It provides contact details for the authors.

1. augmented
citizen
Challenges and Solutions
for an Open and Sustainable Outernet
Dan Romescu
Willi Schroll
AugmentedCitizen.org

2. Augmented Reality in the hypecycle
AugmentedCitizen.org

3. Augmented Reality unfolding
AugmentedCitizen.org

4. Mobile Augmented Reality 2010:
Players looking for common tunes
Creative Commons Rickz @ flickr
”Commons are institutional spaces in which
we are free.”
– Yochai Benkler
AugmentedCitizen.org

5. Mobile Augmented Reality:
Reality spam – explode the Tunnel of choice?
Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo
AugmentedCitizen.org

6. Mobile Augmented Reality:
AR intrusion hacks – an adoption killer?
augmentedplanet.com 2010-01-27: The Case Against Augmented Reality
AugmentedCitizen.org

7. The State of Mobile Augmented Reality:
Great opportunities
2014: USD 732m
(Juniper)
The 16 business
models of Hayes
2009
personalizedmedia.com 2009
AugmentedCitizen.org

8. How Big?
Q: Isn‘t AR just a new mode how to display information?
A: Yes, but this in fact means to change the
mode of interaction with the world,
your physical and social reality
Some name this „Augmented Reality Industry“ (Bruce Sterling)
AugmentedCitizen.org

9. Christine Perey – The Data Paradox
AugmentedCitizen.org

10. Deep impact of AR in a nutshell
Since AR adds data into your stream of
perception it immediately adds something into
your stream of consciousness.
> Different overlay, means different worlds,
means different behaviors.
> In the future AR will not be just another
media channel.
AugmentedCitizen.org

11. The State of Mobile Augmented Reality:
Challenges & Solutions
• Lack of standards? • Establish conventions and
patterns for MAR GUI, API etc.
• Lack of open data, local, social,
objects, faces? • Awarenss of privacy issues
• Diverse design patterns and • Ecosystem to enable the
interaction paradigms? „Augmented Citizen“
• No legal framework for complex • We need more than an
privacy issues „Augmented Customer“ because of
the deep impact of AR for reality
• Lack of hardware convenience – construction
phones‘ AR usability is not perfect –
waiting for AR goggles? • We need an Education Framework
to build responsible „Augmented
Citizens“
AugmentedCitizen.org

12. Maybe: The tech titans prepare for
AR Commerce
• Ubiquitous Advertising? If the
world is a platform, what can
you do with Google Adwords,
Streetview, Buzz and Goggles?
• Ubiquitous Commerce? If the
world is a platform, what can
you do with some cool AR
smart phones and the iTunes
concept?
• We should not leave the
super powers alone with the
fundamental decisions ahead
AugmentedCitizen.org

13. Civic IICT
Realspace Realpeople
Navigation
Instant Reality Hyperlocal Offers
Realtime Reality Stream
AR Advertising
Lifelogging Experience
Reality Mashup Augmented Signage
Serendipity
Local Immersion
Search Commerce Ubiquitous
Shopping
HyperLBS
augmented
360° Transparency Predictive Marketing
Social Search Reality Mining
citizen
Augmented Media
Face Recognition
Privacy
Infotainment
Augmented Social Obectlinked
Networking Customer
Socializing Knowledge
Symmetry
Entertainment Interface
Permissions Augmented Immersive MAR Event Guide
Dating
Hybrid Tracking
Identity Sharing Edutainment
Context Intelligence
Small Worlds
Mixed Reality
Augmented IdentityMAR Blended Learning 3.0
Games
Ecosystem Reality Design
MAR at Home
Sensor Fusion Ambient Intelligence
AR Commons Affective MAR
Object Recognition Hybrid Intelligence
AugmentedCitizen.org

14. The State of Mobile Augmented Reality:
Challenges & Solutions
”Commons are institutional spaces in which • Question: What about an AR
we are free.” foundation to promote the
– Yochai Benkler necessary solutions?
• Win-win-win for business,
developers and AR user community
• 23.-24.04 Berlin 1st European
Augmented Reality Conference &
DevCamp
AugmentedCitizen.org

15. Open Mobile Augmented Reality Foundation
AugmentedCitizen.org

16. The State of Mobile Augmented Reality:
Open Source and Open Data
InstantReality Mixed Reality Framework X3DOM
Based on Open Source WebGL JS Framework
• 3D ISO standard (Application)
X • ardware accelerated 3D in web- browsers
H
without plugins
• penSG (Rendering)
O
• HTML 5 conform X3D notation
• isionLib (Computer Vision)
V
• ased on WebGL and Javascript
B
• 0 y. of development @ Fraunhofer IGD
1
• ynamic scene manipulation via DOM & jQuery
D
Enables rapid application development
• orks already in nightly builds of Webkit, Firefox,
W
Scalable from Smartphone to clustered setups
Chrome and on Nokia N900
Cross-platform
• n regular browsers by 2010
I
Free for non-commercial use
• eospatial X3d soon
G
http://www.instantreality.org
http://www.x3dom.org
AugmentedCitizen.org

17. Europe AR Conference and Dev Camp
– April 23/24 2010 – Berlin
Open Augmented Reality.
The World as Interface and Platform.
The largest commercial AR event in Europe.
The event will show the present trends and amazing
outlook of AR technology – and aims to translate these
keen visions into business.
Day 1: ARDevCamp Business Area
Day 2: ARDevCamp Production Area
Will come on ARConf.EU & ArDevCamp.EU, stay tuned!!
AugmentedCitizen.org

18. The success formula of AR
in Advertising
If you have instant reality IR
and manage the overlays O -
Oi of data perfectly the
Augmented Citizen will filter
IR x SoN ( Oi ) = C2 the offers, which best fit into
his situation based on his
social cluster SoN. Guess the
conversion rate C.
To be honest: Convenience is
a factor – the real boost of
MAR starts with goggles.
AugmentedCitizen.org

19. Permission and Privacy Framework
• o legal framework for complex privacy issues
N
• obile Augmented Reality intrusion hacks
M
• ugmented Identity Phishing
A
phishing |ˈfi sh i ng | noun
the activity of defrauding an online account holder of financial information by
posing as a legitimate company : [as adj. ] phishing exercises in which
criminals create replicas of commercial Web sites.
DERIVATIVES phish verbORIGIN 1990s: inspired by fishing, perhaps
borrowing the ph from phony.
Adaugio:AR phishing exercises in which criminals create replicas of
instant reality layers for real objects!!
Open discussion at the MoMo DÜ
AugmentedCitizen.org

20. Contact Information
Dan Romescu
Augmented Citizen Advocate
@dromescu
dan@OpenProduction.org
Willi Schroll
Technology Analyst, Futurist
@wschroll
schroll@strategiclabs.org
Find the presentation on slideshare.net/dromescu
AugmentedCitizen.org