Augmented reality (AR) is an emerging technology that overlays digital information on the real world. The document discusses several applications of AR including using it in education, gaming, health, maintenance, and advertising. It also covers some of the major players in AR development like DARPA and issues around its future and the concept of technological singularity.
A bit about Augmented Reality http://k3hamilton.com/AR/
Based on a presentation given on May 27, 2010 by Karen Hamilton and Jorge Olenenwa
Website has moved to http://k3hamilton.com/AR/ due to closing of wikispaces
this covers
1)what is virtual reality?
2)introduction.
3)history
4)types of virtual reality.
5)hardware used in virtual reailty
6)applications
7)advantage and disadvantage
Virtual reality glasses or goggles are a type of eyewear which functions as a display device. They enable the wearer to view a series of computer generated images which they can then interact with.
New Technology (Augmented Reality), its feature, history, use in different fields, & scope in future.
Osama Ali Mangi presents this technology's overview to his Session & Seminars.
A bit about Augmented Reality http://k3hamilton.com/AR/
Based on a presentation given on May 27, 2010 by Karen Hamilton and Jorge Olenenwa
Website has moved to http://k3hamilton.com/AR/ due to closing of wikispaces
this covers
1)what is virtual reality?
2)introduction.
3)history
4)types of virtual reality.
5)hardware used in virtual reailty
6)applications
7)advantage and disadvantage
Virtual reality glasses or goggles are a type of eyewear which functions as a display device. They enable the wearer to view a series of computer generated images which they can then interact with.
New Technology (Augmented Reality), its feature, history, use in different fields, & scope in future.
Osama Ali Mangi presents this technology's overview to his Session & Seminars.
Augmented Reality: Merging Our Real World WIth The VirtualLynne d Johnson
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.
Augmented reality is a live, copy, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
It is a seminar presentation on a technology called Virtual reality. It key features are what is virtual reality, its history and evolution, its types, devices that are used for Virtual reality and where virtual reality is applicable.
presentation for augmented reality. ,It consists of introduction, working, components of AR, applications, limitations, recent development and conclusion. all the best for your presentation
VR can be used to simulate scenarios right within the confines of the home or classroom and provide students with experiences that are otherwise too difficult to replicate.
Virtual Reality in education can be used to complement and enhance the traditional methods of learning from textbooks and lab experiments and fully engage all of the learner’s faculties.
VR also offers the scope to conduct scientific experiments which have physical or other constraints and cannot be replicated in real life. Examples include subject matter related to gravity, water displacement, anatomical and biological experiments etc.
Virtual reality (VR) describes computer-generated environments that simulate the physical presence of people and objects to generate realistic sensory experiences. While the most prevalent uses of VR thus far have been in the consumer sector, tools for creating fresh applications are becoming even easier to use and more viable in the training and education sectors. VR constructs provide contextual learning experiences that foster exploration of real world data in virtual surroundings enabling learners to construct broader understandings based on interactions with virtual objects.
In this session we will look at a bit of history of where VR started and the technologies used to create and inhabit these worlds. But more importantly we will look at examples of VR titles being used today from large companies like the NFL to smaller just in time solutions ready to modify and integrate into your learning plans.
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Bennett King
This presentation provides an overview or wearable computing for the UX community and design principals that can be used for wearable experience design. It was first given at the IA Summit in San Diego on March 30th, 2014.
Whilst we sometimes focus on the rational benefits of technology, digital interactions affect us on a biological and emotional level. The web and its metrics made our real self and our web self became two different characters.
Augmented Reality: Merging Our Real World WIth The VirtualLynne d Johnson
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.
Augmented reality is a live, copy, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
It is a seminar presentation on a technology called Virtual reality. It key features are what is virtual reality, its history and evolution, its types, devices that are used for Virtual reality and where virtual reality is applicable.
presentation for augmented reality. ,It consists of introduction, working, components of AR, applications, limitations, recent development and conclusion. all the best for your presentation
VR can be used to simulate scenarios right within the confines of the home or classroom and provide students with experiences that are otherwise too difficult to replicate.
Virtual Reality in education can be used to complement and enhance the traditional methods of learning from textbooks and lab experiments and fully engage all of the learner’s faculties.
VR also offers the scope to conduct scientific experiments which have physical or other constraints and cannot be replicated in real life. Examples include subject matter related to gravity, water displacement, anatomical and biological experiments etc.
Virtual reality (VR) describes computer-generated environments that simulate the physical presence of people and objects to generate realistic sensory experiences. While the most prevalent uses of VR thus far have been in the consumer sector, tools for creating fresh applications are becoming even easier to use and more viable in the training and education sectors. VR constructs provide contextual learning experiences that foster exploration of real world data in virtual surroundings enabling learners to construct broader understandings based on interactions with virtual objects.
In this session we will look at a bit of history of where VR started and the technologies used to create and inhabit these worlds. But more importantly we will look at examples of VR titles being used today from large companies like the NFL to smaller just in time solutions ready to modify and integrate into your learning plans.
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Bennett King
This presentation provides an overview or wearable computing for the UX community and design principals that can be used for wearable experience design. It was first given at the IA Summit in San Diego on March 30th, 2014.
Whilst we sometimes focus on the rational benefits of technology, digital interactions affect us on a biological and emotional level. The web and its metrics made our real self and our web self became two different characters.
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
This paper presents a strategic overview of the science of persuasion, based on HFI’s new PET design methodology. We’ll explain why your company should apply these research-based techniques to influence
online behavior through persuasion, emotion, and trust.
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
The Virtual Future of Business Administration PhD EducationRobin Teigland
My keynote presentation at European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Annual Meeting and General Assembly 2012 in Uppsala, Sweden in Sept 2012: http://www.edamba.eu/r/default.asp?iId=HEJFI
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
2. Augmented Reality
Patrick Sullivan
Marcela Munoz
Kristina Repcinova
Katie Brandenburg
John Estabrook
Page 2
3. What is Augmented Reality?
•Augmented Reality is part of
a continuum of technologies
that falls somewhere between
reality and virtual reality
•AR technology is used to
overlay real images with data
or digital images to increase
impact, to increase
usability, or to enhance
understanding Page 3
5. AR as Novelty
•GE uses augmented reality
as a novelty item to display
alternative energy systems.
This shows the product in a
setting, but does it add
value?
http://ge.ecomagination.com/smartgrid/?c_id=googa
ugreal&gclid=CP77tLzD_JwCFQ0aawod7QlybA#/au
gmented_reality
Page 5
6. AR for Online Sales
• One of the drawbacks to
online sales is the inability of
the consumer to hold and
inspect the product
• BestBuy uses AR to give
pseudo-touchability in the
online sales process
http://www.youtube.com/watch?v=hq_xVsaUqhc&feature
=PlayList&p=02B49CFD48EC61CB&playnext=1&play
next_from=PL&index=11
Page 6
7. AR in Print Media
• Anything that can be printed
can have an augmented
reality component
• This will add a new
dimension to
books, magazines, and
http://www.youtube.
product packaging com/watch?v=vB4F
8z5miTY&feature=re
lated
Page 7
8. Cross-Marketing
• AR can be used to cross-
sell products in a multi-
media presentation that
helps to drive sales
http://www.youtube.com/watch?v=mfSLcvt7nSY
Page 8
9. Escape from Novelty
• Will AR escape from the perception of
being a novelty in advertising?
• To do this, AR must add value to
products, to processes, and to experiences
Thank you
Page 9
11. Augmented Reality
“Augmented Reality, will blur the line
between what's real and what's computer-
generated.
This will be possible by enhancing what we
see, hear, feel and smell”.
Page 11
12. Applications and Trends
Education
• AR will change the “traditional” way of
education and learning
Page 12
17. Other AR Applications
Customer Design
• Purchasing decision
• Additional value to the online sale
• Personal environment enrichment
Thank you
Page 17
18. B to C Advertising of AR
+
Four P’s
Kristina Repcinova
Page 18
19. Product
• How does it work?
• Where do I begin?
• What should I do?
• Benefits of AR
Page 19
20. Place for Consumers
• At home
– Books & magazines
– Games
• In mobile devices
Page 20
30. Definitions
Webster’s Dictionary
Information
“the communication or reception of
knowledge or intelligence”
Page 30
31. Definitions
Webster’s Dictionary
Ethics
“the principles of conduct governing an
individual or group (professional)"
Page 31
32. Terms
Puffery
“exaggerated commendation esp.
for promotional purposes”
Buzz
“a: RUMOR, GOSSIP b: to be filled
with a confused murmur (the
room ~ed with excitement”
Page 32
34. Targeting Kids
Current Debates
. The Ethics of advertising to
young children.
. The balance between the rights
of an industry to promote its
products & ideas and the role of
Government in protecting the
health of its citizens (particularly
vulnerable groups).
Page 34
39. Targeting Kids
.The balance between the rights
of an industry to promote its
products & ideas and the role of
Government in protecting the
health of its citizens
(particularly vulnerable groups).
Page 39
46. Nokia’s Point & Find
•Point camera at real world objects and plant
virtual information tags.
•Users can view each other’s tags on the phone
screen – crowdsourcing an augmented reality.
•“This year we’re feeling a real urgency to work
on augmented reality because the hardware is
finally catching up to our needs.” Rebecca
Allen, director of Nokia’s research center in
Hollywood.
Page 46
47. LED Contact Lens
•Scientists at the
University of Washington
have been developing a
contact lens containing
one built-in LED.
•Eventually, more
advanced versions of the
lens could be used to
provide a wealth of
information, such as
virtual captions scrolling
beneath every person or
object you see.
Page 47
48. 5 Barriers to a Web That’s Everywhere
1. Spam and Security
2. Social and Real-Time vs. Solitary and Cached
3. The User Experience
4. Interoperability
Thank you
5. Openness
Page 48
50. Artificial Intelligence
and Business
Intelligence
Val Stella
Matt Atkins
Gloria Sanchez
Rob Timmins
Bob Mannherz
Page 50
51. What is
Artificial
Intelligence?
Val Stella
Page 51
52. What Artificial Intelligence Is Not
Artificial
intelligence tends
to be associated
with artifacts like
the Hal 9000 which
are the product of
Hollywood rather
than the kind of
thing that actually
happens in the
research labs of the
world today
Page 52
53. Definition of Artificial Intelligence
The Association for the Advancement of
Artificial Intelligence
The scientific understanding of the mechanisms
underlying thought and intelligent behavior and their
embodiment in machines.
Page 53
54. Definition of Artificial Intelligence
Ray Kurzweil
The ability to perform a task that is normally
performed by natural intelligence, particularly
human natural intelligence
Page 54
55. Definition of Artificial Intelligence
Wikipedia
The study of man-made computational
devices and systems which can be made to
act in a manner which we would be inclined
to call intelligent.
Page 55
56. Alan Turing 1912 - 1954
Worked on breaking the
German Enigma codes
during WWII
Turing’s theory of
computation suggested
0’s and 1’s
He foresaw AI, and
proposed the Turing Test.
Expected to be passed by
computers by 2029
So far, no computer has
fooled the judges by
passing as a human
Page 56
57. What does AI do?
Narrow AI, Strong AI
Used for logistics, data
mining, medical
diagnosis, communications,
computer-assisted design
systems, cruise
control, servers, personalize
d ads
AI flies and lands
airplanes, guides intelligent
weapons systems, trades on
the stock market
Page 57
58. Major Players & Costs
Washington DC’s
revolving doors
Intelligent Systems
Technology Inc.
(ISTI), Russian
physicist
DARPA (Defense
Advanced Research
Projects Agency)
Page 58
59. DARPA Project
Lightweight robotic
bugs could be carried
by soldiers and used
to investigate the
terrain
ahead, detecting
enemy
troops, minefields and
other hazards."
Page 59
60. DARPA Contracts
Lockheed Martin has
DARPA contract for
$22 million for
automating air traffic
control
Now testing
Cormorant, a stealthy
autonomous spy jet
that starts and ends
its mission 150 feet
under water.
Page 60
61. DARPA Contracts
$23.7 million to IBM for Watson (picture)
$50 million to BBN for machine reading program
$22 million to Stanford Research Institute (SRI)
Page 61
62. DARPA
DARPA’s
Revolutionary
Prosthetics
program
Page 62
63. Ethical Concerns
Need for caution
US Army harrowing
situation earlier this
year
Ethical & legal guidelines
Page 63
64. Artificial Intelligence
And now to my
colleague Gloria
and the
Singularity
Gloria Sanchez
Page 64
65. Where is AI
Heading?
Singularity
• It is the technological creation of
smarter-than-human intelligence
– We will get to a point where technical
progress will be so fast that unenhanced
human intelligence will be unable to
follow it.
Page 65
66. Artificial
Intelligence
Emulating Computer
the human Science
brain Method (use of
cogno-science
and computer
science)
By By
2050 2020-2030
Page 66
67. Narrow AI
• Medical • Toys and
Industry Games (Second
Life)
• Financial
• Car Institutions
Industry
• Military
• Phone Industry
• NASA
Page 67
68. Strong AI
-Learns as he tries new
tricks, travels the
world, etc.
-It has recognition
technology
ASIMO -It can run (up to 6 km/hr)
Advanced Step in
-It has network integration
Innovative MObility
Page 68
69. Business Intelligence
(BI)
Overview of the Discipline
& Current Marketplace
Presented by Matt Atkins
Page 69
70. Define BI Today?
“refers to a variety of software applications that
analyze an organizations raw data and help extract
relevant and useful insights”
2009 ProQuest LLC, “The Brain Behind The Big Bad Burger And
Other Tales Of Business Intelligence”
“skills, technologies, applications and practices used
to help a business acquire a better understanding
of its commercial context. BI technologies provide
historical, current, and predictive views of business
operations”
Wikipedia
Page 70
71. The BI Discipline
• Consists of many
related activities Statistics,
Text & Data
that include Mining
Analysis &
Querying
statistics, text and
data
mining, analytical
processing, queryi
ng, predictive
analysis and
Reporting &
forecast reporting Informed Decision
Data Integration
& Dashboards
Making
Page 71
73. BI Marketplace
• Marketplace has grown significantly in
recent years!
• Two clear segments
– “Big Hitters”
•Companies that sell proprietary
enterprise wide software solutions
– “Up & Comers”
•Defined by companies using open
source solutions
Page 73
74. Big Hitters
• Comprised of large database and software
companies using proprietary platforms
– IBM, Oracle, Microsoft, SAP, HP……
– Clients are large corporate customers
which can shell out large dollars for
enterprise wide solutions
– Their current marketing efforts work to
sell “comprehensive easy to use BI
software solutions that integrate the
power of analytics and data integration to
share insights that power better business
decisions”
– Investment costs are driven “per-user”
Page 74
75. Up & Comers
• Companies building their enterprise
solutions upon open source
applications
• According to Acutate survey taken to
assess corporate acceptance of open
source BI software, 31% expected to
be using it soon
• Their approach to market – avoid
“lock in”
Page 75
76. Up & Comers
• By their very nature, open source projects
are fundamentally community-oriented
• They depend on the support of a
community of developers through culture
and necessity, have no interest in
establishing little empires of dependency
• They are based on open rather than
proprietary standards.
– If you want to mix and match parts of your BI
setup with some of your existing software
packages or with some in-house
development, you are likely to find it much
easier to do by committing to open source
rather than proprietary BI software.
Page 76
77. Up & Comers to Watch
• Pentaho
• Jaspersoft
• How do they make money???
– Charge for specialized add-on modules
to the core product which is distributed
for free
– Sell support for the product and “higher
end editions”
Page 77
78. Where are we heading?
• Open Source cloud-computing based
applications
• Seems we’re at a similar point as the
transition from Web 2.0 to 3.0
• Growing recognition of Software as a
Service
• Pay-as-you-go
Page 78
79. Open Source Cloud BI
http://www.youtube.com/watch?v=aYDZdvCpWfY
Page 79
81. Definitions
Customer Relationship Management
(CRM): using available information sources to
effectively manage customer relations
throughout the sales process.
Data Mining: “deriving high-quality
information from text” (Wikipedia under text-
mining)
Page 81
82. Sales Intelligence
SI solutions provide unique insight into
customer buying patterns for high
volume, low profit sales.
By automatically analyzing and evaluating
these patterns, SI pro-actively identifies
and delivers up-sell, cross-sell and switch-
sell opportunities.
Most good SI products will inform you of
potential customer drift issues.
Page 82
83. Decision-Making Search
Engine
Bing is a search engine that finds and
organizes the answers you need, so you
can make faster, more informed
decisions.
http://www.youtube.com/watch?v=0wYrxHrsoXs
&feature=player_embedded
Page 83
86. How will we use “Business
Intelligence?”
Branding and Marketing Strategies
Delivery and Distribution
Customer Service and a Unified Voice
Voice Of Customer
Page 86
87. Salesforce
Cloud computing for CRM
www.salesforce.com
Salesforce for GoogleApps
http://www.youtube.com/watch?v=E-o0QmS5TzM
Mashable Salesforce for
Twitter
http://mashable.com/2009/09/08/service-cloud-2/
Page 87
88. 2006 CRM Installations
Vendor Percent of implementations
Siebel (Oracle) 41%
SAP 8%
Epiphany (Infor) 3%
Oracle 3%
PeopleSoft (Oracle) 2%
salesforce.com 2%
Amdocs 1%
Chordiant 1%
Microsoft 1%
Metus Technology 1%
SAS 1%
Others 15%
None 22%
The above table lists the top software vendors for CRM projects
completed in 2006 using external consultants and system
integrators, according to a 2007 Gartner study. (from
Wikipedia, Customer Relationship Management.)
Page 88
89. Social Media in Marketing
Beginning in 2007, the rapid growth in social media and
social networking forced CRM product companies to
integrate "social" features into their traditional CRM
systems.
Some of the first features added are social network
monitoring feeds (i.e. Twitter timeline), typically built into
the system dashboard. Other emerging capabilities include
messaging, sentiment analysis, and other analytics.
Many industry experts contend that Social CRM is the way of
the future, but there are still many skeptics. Top CRM minds
agree that online social communities and conversations
carry heavy consequences for companies. They must be
monitored for real-time marketplace feedback and trends.
Page 89
90. Brand as a Conversation
According to Lloyd Salmons, first chairman of the
Internet Advertising Bureau social media council
"Social media isn't just about big networks like
Facebook and MySpace, it's about brands having
conversations."[1]. (Wikipedia “social media
marketing”)
Your brand is a conversation. Make it a good one.
A brand is a conversation between a company
and its customer tribes. That’s a simple
idea, yes, but it’s also one that’s very difficult to
deliver on. (Advertising for Peanuts)
Page 90
91. Brand as a Conversation
And just what do we mean by a “conversation”?
First a trip in the way-back machine: For a very long
time, businesses focused on products and sales. And they
thrived. Their marketing flowed in one direction, from company
to consumer: selling, advertising, and generally imposing their
brands on a hungry audience of consumers. A one-way
conversation.
Then: Change. Markets became crowded with competitive
choices, and interruptive advertising became pervasive.
Businesses no longer thrived. The marketing techniques that
grew out of their sales-and-product focus stopped working.
Today, the volume of product choice is enormous, and the media
is saturated.
Page 91
92. Brand as a Conversation
All brands, big and small, tell a story.
A brand story stays out of the way unless people seek it out.
A brand story that is present in places where
people are looking for it is well received.
A brand story gets customer tribes talking, both about the
company and to the company.
A brand conversation has integrity.
A brand conversation takes place anywhere the company
touches its customer tribe, so is therefore about much
more than the marketing media, but also the product
offering, customer service, consistency and integrity.
Page 92
93. Zappos - a conversation
What do the numbers say about Tony's Twitter activity over the
past 30 days?
Despite having 43,000 followers, Tony has relatively little activity on
Twitter.
He sent only 4 tweets a day on average despite receiving 50 tweets a
twitter.zappos.com day
Only 30% of his tweets were @replies (relatively low conversation
quotient)
http://twitter.com/zappos 41% of his onbound tweets contain links, aimed at driving people to
his blog where he promotes the people, products and culture of
Zappos
UPDATE: Tony responded to me after reading this blog post and
revealed an added dimension that is a very important piece of
the puzzle: Private conversation vs. Public conversation.
Here's his response: "Thanks for the great writeup. One thing I
wanted to point out is that most of activity through Twitter is
actually through DM's (direct messages), so they won't show
up on my Twitter timeline. For the month of January, I sent out
about 2000 DM's I send DM's instead of @ replies so that it
doesn't clutter up the timeline when you go to
http://twitter.com/zappos
It would be great if the conversation quotient took DM's into
account (if someone sends me an @ message, I reply via DM
which I would still count as a conversation), but Twitter doesn't
make that information public."rmation
Page 93
99. BI CRM Objectives
• Measure and Manage customer lifetime
value
• Key to sustain competitive marketplace
value
• Need robust/integrated technology
• Employees to manage customer
relations
• Integrate these values to create a
quantifiable equation and understand
components that drive CRM
Page 99
100. BI CRM Implications
• Old way: Manual searches and data entry
• Finding documents only by words occurring in
the documents
• New way: Search web based on meanings and
context rather than specific words
• Semantic web
• Large data sets facilitate social network
analysis or counter intel
• Stepping stone to communication machine to
machine, symbiosis, then singularity
http://www.youtube.com/watch?v=34ag4nkSh7Q
Page 100
101. Key to Customer Spending
• Measure lifecycle of long life customers
• Improve relationship marketing decision
making
• Focus on new customer’s increasing
/decreasing future spending from initial
purchase info
• Probability and statistic pattern learning
algorithms
• AI/BI interface to maximize data collected
Page 101
102. Customer Lifecycle
• AI allows for much more
accurate BI in identifying
the lifecycle of long life
customers
Page 102
103. AI/BI vs. Customer
Lifetime Value
• Company looks to balance sheets
• Often ignore soft assets (customers)
• Most valuable asset
• Company’s culture vs. customer
relations
• Most customers are poorly managed
• Key to acquiring and cultivating long
term highly profitable customer
relationships is:
Page 103
104. Understanding This
Relationship
• Quantifies and predicts profitability
for customer segments, business
units, products and services
• Develop actionable programs to
maximize profitability
Page 104
105. Value of Customer Asset
• Value of individual transactions
• Frequency/recency of purchases
• Cost of service
• Need to generate rich database of
customer needs and behavior
• Invest in BI
SaaS, OSS, TWDI, cloud
computing, text/data mining etc..
Page 105
106. Cost of a Customer
• Hardest most expensive sale is first
one
• Initial cost of customer and profit
generated vs. long term potential
Page 106
107. Transaction Value
• Historical customer behavior: most
important information
• Understanding how the customer
interacts with channels and
consumes goods and services TODAY
is key to FUTURE activity
Page 107
108. 3 Key Variables
• Frequency and recency
• Transaction size
• Customer churn rate (loss/attrition
is greatest cost to companies)
– Lost revenue
– Difficult to reacquire
Page 108
109. Evolving Habits
• Customers mature and buying
habits change
• Increase in value if measured and
managed appropriately
• Tremendous cross-selling and up-
selling potential
• Can reduce churn rate by
increasing customer satisfaction
Page 109
110. Aligning Operations
• Build customer centric operations
• Maximize customer lifetime value
• Erode profits with poor distributions
or product development w/o
customer in mind
• Data mining would provide info to do
this right
Page 110
111. 3 Elements of Success
• Integrate channel systems
• Marketing and incentive programs
• Product design strategies
Page 111
112. Integrating Channels
• Balance customer preferences with
costs of service
• Coordinate multiple channels in the
customer interaction process
• Roll of each channel to be clearly
defined and measured and managed
• Value of each subsequent customer
interaction will increase to both parties
Page 112
113. Multi-channel Strategy
Works!
• JC Penney proved it.
• 1999 internet shoppers spent $121/yr
• Retail only $194/yr
• Catalog only $242/yr
• Integrated with all three, over $1000/yr
Page 113
114. JC Penny results
• By integrating channel operations to
share customer information with all
departments, store and catalog
profits soared 83% in the third
quarter 2003 year over year
• Integration has been key to JC
Penney’s continued success
Page 114
115. Customer incentive
programs
• DRIVES REVENUE
• Invest heavily in marketing efforts
(incentives, branding, discounts)
• Can be a significant profit drain
• When armed with in depth, reliable BI on
revenue per customer, judicious, targeted use
can increase profit per customer
• Create tiered customer investment programs to
match current and potential return generated by
the customer
Page 115
116. Product Design Strategies
• Meet needs of customers
• Distribution channel system
• Dell computer customization
• UPS/Dell repair facility at SDF
• Levi Strauss individual design
• Engenders customer loyalty
Page 116
117. Role of Technology
• Key factor to measure/manage lifetime
value
• Captures and stores customer interactions
across all company touch-points
• Establishes more insightful customer
segmentation schemes
• Facilitates a more effective dialogue and
experience for each relationship
Page 117
118. CRM Technology
• Facilitates gathering and analysis for profiling
and planning (AI/BI interface)
• 1) Resources that interact with customers
gather important customer
transaction, preference and profile data
through data capture fields and processes
• 2) Analytical engines use pattern learning
algorithms, probability, and statistics formulas
(AI) to segment, identify, and analyze
trends, customer behavior, and preferences
http://www.youtube.com/watch?v=dp-D7aHzr6Q
Page 118
119. CRM Solution
• Each channel has a defined roll
• All channels are seamlessly
integrated
• Can measure and manage all
channel resources based on fact-
based real time reporting
Page 119
120. Customer Management
• Extract true value from customer
• Must build process and culture to
continuously monitor and manage
this critical success factor
• FedEx’s focus
Page 120
121. Conclusion: CRM BI
• Measure and Manage customer lifetime value
• Key to sustain competitive marketplace value
• Need robust/integrated technology
• Employees to manage customer relations
• Senior management buy in essential
• Process solutions to enable in depth, rapid
customer data gathering and analysis
• Exploit operational competencies to manage
and grow customer value (historical, anticipated
and network value)
• Integrate these values to create a quantifiable
equation and understand components that drive
CRM
Page 121
Good evening. Tonight’s presentations will be on AR, AI, and BI. We have split our group into two smaller groups. The first group will speak about aspects of AR. We will take a break then the second group will speak about AI and BI. As this is a seminar course, we will accept brief questions of clarification during the presentation. If you have more involved questions or comments, we ask that you make a note, and we will allow for a question period both before the break and following the final presentation.
In researching definitions, I found that none of the definitions were concise or clear. This tells me that the technology is still new, and it is unclear exactly what defines it or sets it apart from other similar technologies.
The AR system uses a marker to orient the images. In this case, I have printed this marker from a website. To use this, I go to the website. The site asks for permission to access my webcam. Using my webcam, the software recognizes a marker from which to orient the image in 3-dimensions.
AR can be used to add a pseudo-experiential component to print media. A great photographic ad in a magazine will try and capture that singular moment at the height of an experience—sell the dream. Will AR escape the novelty phase and add a new facet to help convey that singular experience?
What if you could find a way to connect two products in the mind of consumers? When they think of one product another product becomes a natural part of that image or experience like soda and chips, movies and popcorn, trading cards and gum.
Perhaps Marcela can show us some ways that AR can be used to add value.
New applications for the futureToday, with advancements with connection speed and hardware, Augmented Reality is available across a variety of platforms including an at home web-based solutions and mobile applications.All that is required is a webcam connected to a PC, and augmented reality enhanced content. Once the software is loaded on the consumer’s PC, he will be able to experience Augmented Reality on his home PC simply by reading an interactive 3D book in front of his webcam.Imagine you are reading a book to your child in front of your laptop. On the screen, a 3D character suddenly pops up from the page and starts dancing and talking to you. practical use, and cites mobile as the next logical platform. "holding the phone over the view of a street sign in China and it does a language translation by overlaying the name in English over the existing sign. That really makes your day-to-day experience better.
4100 posted videos on youtube of AR.Online campaigns: With only a few clicks designers can attach these interactive contents with print features such as brochures, catalogs, posters or product packages. Furthermore, the software allows creating specific workflows and cycles of animation e.g. pressing a key to open the door of a 3D-car model or changing the color of the model.3D-animations, movies, animated textures and audio. Providingadvantages to creative and design people by applying the augmented reality technology.Easily deployable at shows, conventions, exhibitions.Visitors will remember youKeep visitors longer
• Road show / B to C solutionsYou are organizing a road show or a street marketing campaign so that consumers get to see your products in an entertaining and original way? Easy to set up and dismantle the interactive kiosk is the perfect solution...• Exhibition / ShowYou are participating to an exhibition and you want to get the best out of your booth? Our solutions can help you to increase traffic and surprise your audience.Enhance your show or demonstration with brand new special effects that will entertain your audience and make the difference with competitors.Your company is organizing a seminar, a product launch or any kind of public presentation with top managers speaking on stage? Experience a dynamic support for an unforgettable presentation.BENEFITSA performer can interact with virtual objects andchange the physical world around them in real time.With a camera trained on the audience, theperformer can pull video of audience membersdirectly into the show. Your guests will be astonishedas they see themselves flying a helicopter or falling into a volcano
Auto: 3d model in real size, change colors, configuration, put products in their context, bring it on stage what is not possible in real life.Make corporate presentation differentCommunicate a dynamic imageReplicate the message to branchesDuring the ticket booking for a BBC Radio One music festival fans are invited to go to a website and print a flyer. By showing the flyer page to their webcam fans could watch an exclusive performance of the Frattelis, reliving part of the festival in their own homesMirrors: engage visitors in real time, Boost you retail sales- transform quests into their favorite characters, transport them to new worlds and create unique experience24 hour self operation- no operator needed. Ensure successful entertainment 24 hours a day without needing anyone on siteLet customers play with your products and be the actors of your brand!Just imagine a product brochure or even the product box itself, the customer picks it up and shows it to the kiosk screen. He can see himself holding the brochure. Then suddenly a virtual 3D object or character pops up and comes to life on the surface of the folder. The brochure and the 3D animation are played together, according to the user movements. Interaction with the 3D object is possible, giving this experience a magical touch.
Digital MarketingEnhance the visibility of your marketing campaigns with a groundbreaking applicationThe aim of marketing campaign is of course to get the best visibility possible for your product or services. Whether your marketing project is an online application, a special event, or a promotional campaign, augmented reality helps to connect consumers to brands.marketing tool gives brands the opportunity to generate quick and important return on investment.@home applicationWith very little time investment and virtually no learning curve for consumers augmented reality on line applications are a perfect way to connect consumers with a brand. The technology gives users the ability to control their environment using sound and compelling visuals.Outdoor marketing / promotional campaignWhatever the place, this revolutionary visual communication system will enhance your brand awareness by delivering an eye catching information to your audience. Let your customers experience a stronger connection with your brand.Magical MirrorFrom shop windows to queue lines this new marketing tool can help you spread out your communication campaigns in unexpected places. Thanks to a special face tracking system that recognizes their face guests are transport into new worlds and can even transform themselves into their favorite characters.Interactive KioskThis solution can help you set up spectacular demos in public places. Consumers get the opportunity to play with client brochures and products while augmented reality brings "tactile" imaginary element to this interactive experience. This kiosk can help you to set up very spectacular demos in public places. Thanks to this tool you will get the public play with your brochures and your brand anywhere you want.Kiosk solution can also be used to try on products like glasses or clothes in different colors in a funny and original way. Installed in public places or behind your shop or company window glass it really helps to create traffic.Easy to use and set up this is the perfect merchandising and promotional tool for distributors and malls.
Making an ad for the Mini 1:36. Making an ad like thisWould only cost a few thousand dollars or less. This is a low costway to getconsumer attention as it can be made and posted online, whereas abooth fora trade show would be more expensive, but having an interactivebooth woulddraw additional customer interest. EX? The AR BMW Repair systemthat Marcelashowed us would cost tens of thousands of dollars to develop, but thisinvestment would pay for itself very quickly by increasingefficiency
Good evening. Tonight’s presentations will be on AR, AI, and BI. We have split our group into two smaller groups. The first group will speak about aspects of AR. We will take a break then the second group will speak about AI and BI. As this is a seminar course, we will accept brief questions of clarification during the presentation. If you have more involved questions or comments, we ask that you make a note, and we will allow for a question period both before the break and following the final presentation.
Marketing Mix model, also known as the 4 P’s can be used by marketers as a tool to assist in defining the marketing strategy. The function of the Marketing Mix is to help develop a package that will not only satisfy the needs of the customers but will simultaneously maximize the performance of the organization.
Rob, Collaborative Decision Making and Social Media I wasn’t sure where you were going with this as it wasn’t defined. I took a shot at the CRM. The SI info went better on its own slide. About 50 words is a max for slides.
I hope this is reasonable. Did I get you off track here?