The document discusses paradigm shifts in mass media communications from print to radio to television to digital. It provides examples of how each new medium was initially met with resistance but later saw widespread adoption and growth. The emergence of the internet and new digital technologies has led to another major paradigm shift with increased audience fragmentation and the rise of user-generated content. This represents a shift from traditional top-down mass media models to more collaborative and conversational new media platforms.

1. Paradigm Shifts in Mass Media Communications Print to Radio to Television to Digital

2. Have you ever looked up the meaning of paradigm? It is used to describe a way of thinking or a body of evidence...and we use the words paradigm shift to describe a significant change of thought or strategy or a new reality. Paradigm Shift

13. The Changing Climate Old New

16. Gives businesses the tools to steer customers or desired audience toward their website. e.g. Guerilla digital Multi-Directional Digital Marketing: Builds Relationships