The document provides an evaluation of audio advertisements created for a school. It discusses: 1) The client's brief of having 30-second ads with upbeat non-cheesy music that advertise the school's open evening and use grabbing rhetorical questions. 2) Techniques used like rhetorical questions and imperative statements to engage the audience, but issues finding a suitable male voice actor for one ad. 3) Struggles fitting all the content into the time limits, and feeling one ad had more depth than the other. 4) Legal requirements for copyright-free music and no profanity were met.

1. Audio Advert Evaluation
The brief we were set by our customer (Miss Beale) was that the adverts were to be 30
seconds long, have a bedding track and at some point advertise the open evening for the
school, as well as the schools info. She also told us that she personally preferred a strong
male voice over and she wanted the music to be upbeat but not cheesy. From the script, she
wanted grabbing and rhetorical questions but not too much info that made it too much to
take in.
As a result of this, we used lots of literary techniques like rhetorical questions and
imperative statements to grab the attention of the audience and make them think about
what the advert was actually saying. In terms of voice over, we used a clear male voice over
from the sixth form advert but we struggled to find a male adult that was willing or had the
voice suited to reading the lower school advert script so we ended up using a woman
instead. If I were to change this aspect I would perhaps try to combine both male and
female voices to better fit the brief, but also to appeal to a wider audience.
As a group, we struggled with the time aspect of both adverts as I found that I had too much
to fit into the lower school and not enough to fill the sixth form ad but of the two I preferred
the lower school advert. This is simply because it has more depth and interest to it as it has
far more sound effects and different people talking. I also think I would slightly alter the
structure of the sf advert if I were to do it again as it’s just a bit bland and considering I’m
the target audience the advert is directed at so I would perhaps make the vox pop section
more like the lower school one with sound effects that peek your interest. I think both of
them sound as though they could be a legitimate radio advert, I just wouldn’t say that the
sixth form was a good professional radio advert.
In terms of legal requirements, we ensure that we didn’t use any copy written music so we
chose our bedding tracks from Bensounds.com and we didn’t include any profanity so our
adverts should be suitable to air on the radio according to ASA and Ofcom regulations.
Our group consisted of myself, Josie and Elfie and I think we all worked really well, both
together and individually as we each took responsibility in recording a separate part of the
adverts and we communicated well to ensure we had everything we need, when we needed
it. If I were making these ads again I would happily working a group with them.