1. Script for Question 5 - How did you attract/address your audience?
Marketing –
We decided to use several of methods to attract our target audience which was teenage
males aged 16-24 and therefore we decided to use social media, billboards and posters to
create awareness for our film.
Posters –
I decided to create posters for our film because it would be the best way to create
awareness. I decided to place the posters near food shops because majority of teenagers
aged 16-24 spend their time near that area and this would attract the right poolof
audience. I also decided to place the posters in train stations because teenagers aged 16-
24 are 6th formers/ university students and they would be travelling a lot, so by
advertising in train stations they would see it daily.
Social media –
We decided social media would be an excellent way to advertise our film because teenage
males aged 16-24 spend majority of their time on social media and it’s also very popular,
so therefore the right pool of audience would be aware of our film.
Billboard –
We decided to use billboard as our marketing technique because it’s very big and eye
catching and therefore it would grab the audience’s attention. They would also see it
frequently, so it would be a constant reminderin their heads to watch our film.
Character –
We decided to choose young British actorin our film because our target audience are 16-
24 and therefore they would be able to relate to them because they are from the younger
generation. The main actor in our film is a young British lady and therefore this would
attract our target audience to watch our film. Theory by Laura Mulvey suggests the
camera angles are positioned in a way that allows the audience to lookat ladies.
Location –
We used several of locations to indicate to our target audience what class the actors are
in. Eliza is in middle class as she’s a detective and works for the police. She has her own
house and this was one location we decided to choose it implies she’s an independent
lady this related to our target audience because male teenagers aged 16-24 are
independent.
2. Costume and props –
We decided our actors should wear casual clothes because our target audience wear
casual clothes and therefore they are able to relate to our actors. Our target audience
wanted us to include a knife, however we couldn’t because it was too dangerous and we
were able filming in public and it would be a hazard to the pedestrians. However, we
decided to include guns and handcuffs as males aged 16-24 are into violent weapons and
therefore this would grab their attention.
Conventions –
We have included many conventions in our film such as; weapons (guns and handcuffs),
protagonist and antagonist, tension music, black screens and low key lighting. This
appealed to our target audience because it created excitement, suspense and they were
eager to find out what will happen next. We also included black and white shots and this
made our film look more dramatic. Before we started filming we asked our target
audience what they expect in a crime/thrillerfilm and what they would like us to
incorporate in our film and therefore we tooktheir considerations aboard and included
the conventions that would appeal to them the most and this satisfied their needs.
Target audience –
We tried to include as much as Crime/Thriller conventions as possible as this would
attract teenagers. Males aged 16-24 are very violent and therefore we wanted to include a
lot of weapons. We wanted our target audience to get involved by using theirbrain and
finding out who the serial killer is. As our target audience are very intelligent our story
would appeal to them because they would need to solve the problem.
Feedback –
When we finished filming our film opening we showed our target audience and received
use feedback. The feedback we had got was to change the music because it was boring
and dull, so therefore we added suspense music. Some shots we had filmed was shaky
and this made our film look unprofessional, so we decided to film them again. Our target
audience also told us to add more shots of Crime and Thriller as this would create more
suspense and grab the audience’s attention.
Original/USP –
Our film is original because I did research on Crime/Thriller films which were very
successful and it ended up with the story not being solved. Whereas the end of our film
the problem is solved because Eliza turns herself in once she’s realises she’s a murderer
and this relieves adrenaline for the audience.
3. Similarities –
I did research on successful films which had similar conventions to us, but one film that
stood out was Now You See Me 2 because it had similar conventions to us such as;
- Short takes
- Tension music
- Weapons, handcuffs
- Protagonist and antagonist
- Black screen
- Low key lighting
