2. LOWER SCHOOL ADVERT AUDIO
For this advert, I thought it would be better to go with a lighter and
more classic sounding bedding track as it needs to appeal to the
adult audience as well as any younger viewers and this piece has a
nice uplifting vibe.
3. SIXTH FORM ADVERT AUDIO
This advert needed a more contemporary track in the background so
it would be enjoyed and related to by the younger target audience
for this particular advert. Because of this, I went with this summer
house style music so it was still major/positive and radio appropriate
but not too cheesy.
4. COST
Overall, this music has no impact on my budget as the music is from
a website called ‘www.bensound.com’ that has royalty free music so
I don’t need to pay any money to play it on the radio in my advert.