Evaluation Question 3

3.  Before we came up with our final storyline we
each came up with an idea each before choosing
which idea was better. We then proceeded to add
to the chosen idea so that each member of our
group contributed to the story.
 Once we had all agreed on the storyline we felt as
though we should get feedback from our target
audience to se if they thought that the initial
storyline was engaging to them. We did this by
creating a questionnaire for them to answer and
we filmed their responses. To ensure we got the
most reliable results we asked 6 people 11
questions based on the storyline and plot so that
we could get enough feedback to enable us to
make any changes that the majority thought we
needed to.

4.  From the feedback that we received from the
questionnaire we believe that it was a success. The
results showed us that the young adults that we
asked understood the roles of each character and the
storyline. We were also given an idea of where our
sample wanted thought that the film should be set
(in an office) as well as what style of music they
thought would best accompany certain scenes.
 When questioned about the music that should
accompany the film the respondents could only
suggest tense music. Which we believed would
definitely be included. However, we found that our
film was missing a musical backing during the
attempted suicide scenes. We brainstormed ideas for
what style of music we could use as a backing track
to these scenes and we decided to choose the jazz
track ‘It ain’t right’ as it connoted how the
protagonist, Ross, was feeling about the events in his
life that had driven him to attempt suicide, such as
his girlfriend cheating on him with his boss.

5.  One major positive that we took from the
results of the pre-production questionnaire
was that the vast majority of the sample
answered “yes” when asked is they would
pay to watch our film.
 From the limited responses to the question
“have you heard or seen anything similar to
this film before?” we believe that we have
created a unique film idea as the only
similarity any of the sample members could
think of was from ‘The Office’.
 The respondents were also able to tell that
the film was going to be a “black comedy”
and they thought that the target audience
should be people aged 15-24 and form the
demographic group E, which includes
students and young adults.

7.  During the production of our film we created
another questionnaire and emailed it out to a
sample group of 20 people. We did this to
make sure that any changes we had made to
the storyline and script did not take anything
away from what they had said they liked
about the storyline from the pre-production
phase. Along with the questionnaire we sent
them a rough edit of our film which we knew
would need some changes but we wanted to
gather an idea of they believed needed to be
changed.

8.  The results of the questionnaire made us believe
that adding the contrapuntal jazz song ‘It ain’t
right’ was a success with the sample as 18 our of 20
of them said that the music was effective in
portraying the genre of a black comedy.
 Some of the changes we made were due to us being
influenced by other black comedy films, one of
which was the man sticking his hand through the
seats on the train offering Ross a sweet. Due to
changes like this we asked our sample if they could
think of any films that could have influenced any
scenes form our production, 14 out of the 20 said
“Hot Fuzz” which was one of the major influences
of our film.
 From this questionnaire we were please to discover
that all 20 people enjoyed the storyline.

9.  After our film had been fully completed we
received the last feedback of our film. This
feedback we felt was the most important of
all three of our questionnaires as it was
about the final edit of our film.
 In the feedback we were given 3 people said
that they did not fully understand the fight
scene between Ross and Hooper, were Ross
punches himself in the face, or the scene
after the credits where Ross becomes the
boss.

10.  Other faults that were highlighted was the
scene where Ross receives a text message
from his girlfriend telling him about how she
cheated on him with his boss. We were
informed that the mobile phone had the
wrong time on it for when the scene was set,
as it was supposed to b in the morning
however the time said it was in the
afternoon. To correct this continuity error we
re-filmed the scene changing the time on
Ross’s phone, Then whilst editing the newly
re-filmed version of the scene we added
highlights to the important parts of the texts
along with sound effects to make the scene
flow better.

11.  We did not act upon the audience feedback
to cut the final end credit scene as we felt it
was important that the scene remained in
the film as it gave an explanation for why
Ross punched himself in the face in Hooper’s
office.